Volkswagen’s Caddy Campaign


Can’t say I expected that many of you BEING WRONG regarding our previous post! It seems only a fraction of our visitors managed to isolate the correct answer. Anyway, to conclude the test I posted the solution, and now can officially say that the correct answer was: circle no.3.

But let’s quickly share the newest billboard set, one that has been circulating the net lately. As it seems, people behind Volkswagen’s ad campaigns have actually listened to our advice, and heavily implemented optical illusions into their ads! I have always been firm believer that there aren’t much better ways to capture viewer’s attention in marketing, other than using optical illusions (naked girls being an exception). Btw, I know I promised we won’t repeat the Ebbinghaus effect, but I’m aiming at broader idea here…

  • Theo

    haha i like it ;)

  • cp rules

    tht neat!

  • Good job volkswagen :)
    I like the top one best, the other 2 don’t work very well for me

  • yess i knew it was 3 hahaha lmaoo i got the riteh answer

  • Alice

    Cool! I dont really get it, but cool!

  • Dolphin

    People are using illusions for advertising…Cool!

  • Slammer

    Dang, that’s good advertising! I like the “shorter road” one the best.

  • luv it!

    i love this!!! cool ass!!!

    btw i guessed rite on the last one!!!

  • Phillip

    They look the same size, except the small drop one looks lower.

  • ZL123

    Cool advertisement!

  • darthnix

    That’s really cool of them. I especially like the last one with the road though.

  • a person

    thats really cool

  • ahdaunti

    All clever optical illusions aside, VW may be risking a lawsuit from the original “Caddy” for hijacking the vehicle’s name!

  • José Romero

    haha, I’m now totally buying that car after watching those illusion billboards xD

  • Carlos | coches embargados

    Always Caddy Campaign

  • Z2d4th

    All Equal

  • Annishia

    ya good advertizing! pretty well-known illusion though, nothing special.

  • kingkoger


  • wow

  • Someone

    Same size, just focuse at the actuall..thing :P

  • jenny LOL!

    wat is it soppose to be LOL???tell me

  • Sanyo Seiki

    Same dot!

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