Store Window Optical Illusion


As he said in his own words, Emil is a great admirer of our posts. Passing by a store nearby where he lives, Emil noticed an interesting illusion and decided to take a picture of it, so he can share it with us. It took some time before I understood where the illusion hides, but I confirm it’s a good one. How many shelves do you see in this presentation rack? Would you consider both of us crazy, if we stated there are only 3 shelves present in this photo below? Yeah, that’s right! Before you read Emil’s explanation, try and spot the illusion yourselves. There are few more additional shots after the break.

The secret is that the end of the presentation rack has 2 mirrors, both placed at 45 degrees towards the street. These mirrors give the impression that the rack continues sideways. In reality, there is only one rack and two mirrors” – Emil

Store Window with Mirrors Optical Illusion

Seen from different angle:

  • Aidan

    Is the illusion that the shelves look wider? If not, then WHAT IS IT

  • Aidan

    OH! It looks like it goes the whole way around the rack but it doesn’t!

  • I’m the frist one to see that!!!!
    I know this is stupid !!!!!!!!!!!
    but every one had a stupid moment

  • anonymous

    i dont get it…

  • Sunshine

    This is So Easy! can you please get somethin harder? plz

  • duncan

    Another non-illusion. I looked at it, saw the mirrors and counted 3 shelves. There is no illusion unless you’re not that bright or observant.

  • Risa

    Maybe you should read… It is cool but very easy to get

  • nysro

    not that exciting at all.

  • Detective Kitty

    for those of you who don’t understand. It looks like it’s a rac with three shelves then on the other side of the rectangular prism another three shelves. except the illusion is the other sides don’t exist they are simply mirrors reflecting the first side…

  • Anusha

    Simple and cute.
    You feel like a dumbass for not figuring it out sooner. xD

  • Heyhey didnt know wad to put as my name…

    I spoted it before i read the explanation

  • servilan42

    Mirrors on both sides reflecting the 3 shelves make it look like 9 shelves.

  • Eric

    There’s 2 mirrors placed that the side at 45 degree angles so that it looks like there is another layer behind the first 3 shelves you see. But in fact, the 3 at the back are simply reflections of the 3 at the front.

  • Demona stephens

    ok to the guy who said he got it first….if you read he tells u its only 1 shelf with 2 45degree mirrors. But I think the best way to see it is in the left hand bottem corner you will see the refletion or the resturation sign in the other corner on the bottem.

  • Jenni

    i never would have guessed if the comment hadn’t siad!

  • Firefox

    I knew there were only 3 shelves…

    something a little chalenging please?

  • Dianne

    IMO, the illusion is pretty good, but the photos aren’t great. There is too much reflection on the storefront window, so it is hard to see the shelves clearly.

  • Kevin

    the sides are mirrors and are reflecting the first three shelves over again.

    look at what is on the side shelves and you will see that there are just duplicates of the things on the first shelf.

  • unnodernoob

    lol. not really a good illusion cause i noticed the mirrors right away. i didn’t get what the illusion was supposed to be until i scrolled read the explanation.

  • oh now i see it, lol
    so there is no sides to the shelves, its just the way the mirrors reflect it.

    not bad now i know what im looking for.

  • Rudy

    For a better effect, the picture should have been cropped to removed the bottom part. The bottom part where you can see the two angled mirrors is a dead giveaway.

  • GreenGirl13

    I couldn’t see the ilusion because it was obvios that it were mirros but it’s still a good ilusion but I think the website is falling back.:P

  • Mark

    ha when i first saw it i thought it was a christmas tree illusion :]

  • Jay

    Hey. I live right beside this store. its located on Decaire Blvd. In Montreal Canada In between Snowdon and cote st luc… pretty intresting

  • Jay

    4654 Boulevard Décarie, Montreal, Communauté-Urbaine-de-Montréal, Quebec

  • ThatsALotOfNuts

    This was kinda cool.. I mean, its a clever way to make your store’s front look bigger :P

  • J-Wuh?

    Oh… I See… That “Wutchchamacalit” Door Is The Reflection Illusion.

  • J-Wuh?


    Ok………… I Should Have Been More Polite When I Just Waited 20 Secs…………

  • Jez

    OOHHH..I get it now

  • I can get it !

  • All i see is a glare on the glass… its pretty lame…

  • Nathan Prins

    lol, i saw it the second the picture came up but i didn’t think that was the illusion

  • good ugly tramp

  • shelb

    Cool. But not as cool as the others seen so far…

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