Red Cross Transparent Billboard

As I wrote in my posts before, rarely something grabs an audience’s attention more effectively than a clever optical illusion. The Cool Hunter shares my opinion, which I’m really glad. Let’s see if he notices our link and links us back :) This wonderful mobile transparent billboard for The Red Cross, is currently gracing the streets of San Francisco, using the power of optical illusion to shock viewers in its earthquake-awareness campaign. Sony also used optical illusions for their Bravia LCD. I really like this newest addition to our Billboards category. There were some similar campaigns whose purpose was to shock it’s audience and rise the awareness to certain society problems. Just remember The Longest Night initiative, as well as Amnesty International’s “It happens not here, but now!” campaign. I like everything that has something to do with charity, and helping people…

22 Replies to “Red Cross Transparent Billboard”

  1. This are complelling, yet disturbing images. They show quality in both illusionary and communicationary aspects. They are also, I should imagine, scary when you see them IRL.

  2. forget how realistic they look. don’t you think people will generally understand especially living in san francisco? but what i don’t understand is what is the red cross advertising? the need for more blood because an earth quake is coming? does the red cross control the tectonic plates?

  3. Um its an optical play on the “this could happen to you theme”. I doubt that the red cross had any social messages in mind other than be prepared (RC controling plate techtonics?). And I think it is well done. I know I couldn’t have done it better.

  4. I think they just like to pis but then they didnt need the loo so they had nothing better to do… so they just decided to use glass instead of paper for a lorry! its not transparent its paper with the same picture of it so they drove up to the place where it looks the same so not really an illusion
    Wallu out!!

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