• lbxx

    tats lame but true=)

  • Farted

    I would have taken a long time if I didn’t see the blue arrow below the picture.

  • Wisecrack

    Oops! I was looking for the arrow in the small “e” – the horizontal line of the “e” and the top half of the curve making it a half arrow :s

  • scorpionrulez132

    There is also a what seems to be a butter knife between the E and the D. Or thats just me.

  • Draco_Annie

    I just spent countless hours perusing your site, and was quite entertained: thanks for your great work and research! If you don’t mind, I’ll put your link on my sidebar so more people can enjoy it too.


  • Hai

    wow i never noticed that….and i agree with scorpionrulez132, there is a butter knife the E and the D

  • biclops

    viva la butter knife

  • kristen


  • Bink

    When I was 6 we took a school field trip to a FedEx place and they asked us at the start to find the arrow in the logo durring the tour.

    Guess who found it first (after about half an hour…) me! Haha, best trip ever.

    Brought back some good memories, so now, i thank you.

    Butter knife for ’08! Woo!

  • MMM

    Not so hard to found.
    found it in… 10 seconds!

  • person 1

    its kinda funny when you see the left side of the fedex truck cuz then the arows pointing back.

  • Pandas

    haha. it is isn’t it? thats funny

  • kcpenner

    Hey, y’all, along the same line: have you ever noticed there is the sideways image of a house between the E and X in every EXIT sign?

  • StabnSteer

    Here’s a small interview with the ad guy who created the logo that notes he was very aware that an arrow was present – and even manipulated the font face in order to make it more obvious…’tis amazing how few people notice it, though. But once you notice it, you will never NOT notice it. :)


  • Royce

    there is also a “spoon” in the “e”

  • Anonymous

    It’s called ‘negative ground’ – a graphic device using manipulation of positive shapes (the letters) to create shapes reversed out of them

  • Anonymous

    The butter knife is not really in between the e and the d. It is just a result of how the ‘e’ is written, like most ‘e’s. I dont think it was on purpose, whats the point of a butter knife on FedEx logo?

  • Anonymous

    Once You see it you cant not see it

  • Anonymous

    I see the green and white arrow yeah.

  • Aerodynamic

    yes! I opened the ads category and instantly thought of this illusion. glad to see it here. :) a magazine I own has an interview with the graphic artist who designed the logo, if anyone is interested. Quite awesome.

  • Danger Machine

    I dont really think it’s supposed to be a hidden sign…

  • Anonymous

    Um….ya. I thought that everyone knew that was there……

  • Cheese

    now every time that i look at a fedex truck or something that has to do with fedex, i see that little annoying arrow!! i cant help but notice it!! it is kind of annoying, but i love that they did that. do you know if it was on purpose or just a coincidence?

  • My name?

    I’ve never noticed it before! I wonder why I was so (What’s the opposite of observant?). That was so easy to notice when you pointed it out!

  • Cornelius

    Oh great! Now I won’t be able to read because all I’ll see when trying to read, is butterknives in “e”s.

  • Circle Jerk Busters

    You may want to look up the meaning of the phrase “optical illusion” because this is not it.

  • Jeffff

    If you slightly tilt the F and twist the D to a 32 degree angle and then flip the whole logo upside down you get a man on a horse waving his hat.

  • Anonymous

    I have known that for a while, if you also look at the bottom where the “e” touches the “d” there is a butter knife

  • Starwberry

    the arrow is all that i will see now.

  • Kyle

    a fedex driver got pulled over at my cousin’s house

  • My lead designer and friend Brendan just mentioned this and I had to look at it again. I love that hidden arrow! It is the kind of simple genius in logo design that I find most inspiring. Check out the link above for some logo design work we did recently. All inspired by achieving this standard of thinking and brand communication behind the designs.

  • Credit where credit is due: the creator of the FedEx Logo was Lindon Leader of Leader Creative. Here is an interview:


    Here is his website:


  • dylan

    funny, ive never noticed it before. now every time a fedex truck passes by i always look for the arrow.
    what a life changing experience.

  • greg

    lol thats kind of funny since fedex is slow and not very accurate

  • this was incorporated into an advert by them a few years ago so i already knew

  • Just wrote a brief comparison between the FedEx and the UPS logo/branding here: http://scmdesigns.wordpress.com/2009/11/11/fedex-vs-ups-logos-and-branding/

    Thought it might be inline with this post. Though I must say that the arrow is not “an illusion” – it’s there.

  • tacos

    um i already knew that

  • solrac

    There is a half arrow on top right of the blue F and e.

  • Rhiannon

    That’s so cool!

  • That man there

    … I thought everyone knew this…

  • Grace

    Uhhh, they designed it that way.

  • No, it’s Guy Fawkes watching Willy Mays catch a fly ball while an armoured assault vehicle rolls past.

  • Ari
  • quack yup quack

    i saw that since i was four and now im ten

  • that imaginary

  • arnie

    that is called subliminal advertising :)

  • ex FedEx

    as an ex-Fedexer, I can tell you they spent a lot of money to make sure that arrow was there!

  • that was posted a long time ago there are also several other signs that have hidden sybols ;)

  • Neal Heuer

    What about the spoon in Fedex

  • don simon

    lol “symbolising speed and precision” – what a load of crap!

    If you believe in the power of the subliminal and subconcious with hidden negative space then I’d be more concerned about overlooking the hidden spoon in the ‘e’ of (ironically) Fed. Someone’s been spoonfeeding someone bullsh*t somewhere…

  • Pikachu .-.

    I already knew that! ;)

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