Body-painted Models Sell Fiat Cars


If you wondered what’s the best way to sell a Fiat 500 Abarth Cabrio, the answer is painting up a dozen of naked women, of course. You are probably already familiar with this concept, it’s the one previously used for a certain Motorbike campaign. If you look closer you will see there was no actual photoshopping involved, instead ad producers hired a local circus performers, artists, contortionists and a renowned body painter (#Craig Tracy) to adorn and configure the women into a shape that resembles the Fiat car.

The most ambitious and the most interesting and the most fun shoot I’ve ever been on” – Craig Tracy

It took 40 people working together as a team to create this complicated shot. For reference, here’s the car itself:

  • eric

    its cool – but the motorcycle was better
    wish they didnt rely so much on the paint, if it wasnt for that you would have no idea you looking at a “car”

  • Yorg

    How did they get into the car? ;D

    • I’d ride in them. :P

  • This is really awesome & amazing.

  • Steve H

    Great illusion. But it looks like it has had a few dings and scrapes!

  • erin8ball

    that is both weird and cool.

  • MM

    Why does it always have to be naked women?!

  • Dragon

    Where do I sign up to test drive that car…? Whooooyeah!!

  • Chris

    This is a complete ripoff from an idea created in Adelaide Australia

  • Bob

    OK Who Farted?

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