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By on October 21, 2011, with 194 Comments

I have just received this optical illusion from my former classmate – it’s a promotional poster for some sort of product called Horlicks. I’m not gonna tell you what the the illusion here really is, as I have confidence you’ll manage to spot on your own. I’m sure you will find it sooner or later. Yet, there is a chance you won’t like it as much as I did (which is mostly because it managed to fool me when I first saw it). The only hint I can give you is this: if you think you’re seeing a hand holding a magnifying glass, think again! BTW, I was surprised how no one answered my earlier question :( !?

See Your Little Ones Grow!


194 Responses
  1. John says:

    Coffee cup.

  2. Duncan says:

    It’s a mug of coffee. ‘See your little ones grow’ entails children, and parents usually drink coffee. Plus it looks like a magnifying glass.

  3. Travis says:

    Its a coffe cup! the bubbles around the edges gave it away!

  4. bring it says:

    It is a coffee mug she is holding

  5. BNya says:

    I see a woman’s hand holding a coffee cup…

  6. ??? says:

    Magnifying glass? I only see a coffee mug…

  7. mrboma says:

    A mug with coffee, or tea, or a latte, or something similar.

  8. Ant says:

    Yup, I got tricked/fooled. :)

  9. Sissy hall says:

    Its either a cup of tea:D
    or coffee

  10. bandit885 says:

    i had to enlarge it to get a closer look, but i got it…. the inner edge of the “magnifying glass” gave it away for me. :)

    nice one.

  11. gjkuhi says:

    I got fooled took me about 20 seconds to realise it was a cup of coffee

  12. L says:

    I got it. But I had to enlarge image to pick it up.

  13. Rootman says:

    At first glance it’s a hand holding a magnifying glass, but it’s actually a hand holding a coffee cup that’s colored nearly identically to the counter it’s over.

  14. :) says:

    Ha. I get it.

  15. Matthew says:

    it’s a cup of coffee!!!

  16. Kimon says:


  17. Umar says:

    oh man horlick is the shiz – btw its a mug that looks like a magnifying glass :D

  18. Budi says:

    owh..this is awesome..
    I`ve been fooled 2 times!

  19. ItsDave says:

    I would say that this is a cup of either hot chocolate or malted milk with the hand holding the handle of the cup. The thumb is in line with the handle making it appear like a handle. The same color background makes it appear as if you are looking through a glass, except for the small bubbles around the rim. Nice Photo effect.

  20. Doax says:

    2 spoons of sugar plz xD

  21. Sathish says:

    Got it in 2 secs flat.

  22. Vera says:

    a cup of coffee?!!

  23. Vera says:

    well, googled Horlicks and i got it now.

  24. Emmy says:

    It’s a cup of coffee I knew it right away

  25. Moe Lester says:

    I noticed the foam but for a long time a thought it was just a magnifying glass above a pint :P

  26. Linda says:


  27. me123987645 says:

    I didn’t get fooled but it is quite a great way to advertise!

  28. me123987645 says:

    oh, and also I am sorry for not answering your question but I don’t live in the US so thus, I cannot answer your question.

  29. quack yup quack says:

    its so cool but FYI horlicks tastes teribble

  30. quack yup quack says:

    oh i get if you drink it you will grow so thats what they want to show

  31. Dave says:

    Horlicks is a drink popular in Europe and Asia. It’s a powder you mix with hot water (or hot milk) and end up with a kind of sweet milky thing- it’s quite good, but I can’t describe the flavor exactly- sort of like a malty sweet deliciousness :)

  32. Jeffrey says:

    I definitely liked this one however much you did.

  33. Chakolate says:

    It was the way the hand was holding the handle that did it for me.

  34. Like cafe says:

    Nice took me a wile tho

  35. XRayA4T says:

    As a Horlicks user it is pretty obvious.

  36. I see it! It’s not a magnifying glass! It’s a cup o’ joe!

  37. Kelsey says:

    A hand holding a cup of Horlicks :)

    (Horlicks is a malted milk drink popular in the UK)

  38. Gina says:

    I love it <3

  39. cgimusic says:

    That is awesome. In answer to your previous question, I have no idea about how the agency’s work but TrueCrypt is open source and works fairly well.

  40. Pxie Dust says:

    Wow, i actually found that super easy, still good tho

  41. Benua says:

    Too tired to find, i’m gonna take a coffee.

  42. lisas says:

    horlicks is a malt drink, similar to hot chocolate, mostly drank in the evening!

  43. Ben says:

    oh I see it now. wow that’s really clever.

  44. debbie says:

    the name Holicks gave it away for me….mmmmmm

  45. Flabawoogl says:

    That was amazing, I laughed at my stupidity when I found it! xD

  46. Aaron says:

    Haha the way the hand holds it gave it away for me… literally just stared at it for about 10 minutes… nice

  47. OOZandOZ says:

    Thanks. Your hint helped me look further, and the cafe au lait background clinched it.

  48. Glidos says:

    I like it. Hey, I wish you could find some of the old Benson & Hedges cigarette adverts from the mid seventies. I remember one which had a huge bare packet in the corner of a blacksmith’s, covered with a cloth, and all the lettering being prepared in metal, some hanging over the anvil, some in the furnace, glowing red. They were art. Pity it was cigarettes they advertised.

  49. Jean says:

    I too had to enlarge then i got it very good

  50. Oron says:

    Good illusion, but what was wrong with my answer yesterday?

  51. AB says:

    Wow that took me a long time, even with enlarging it! I saw the word under the tags but still couldn’t see it. Love your site:)

  52. Phil says:

    Nice one, fooled me, but got it eventually.

  53. RickyM says:

    For our cousins across the pond, Horlicks is a UK hot malted milk bedtime drink favoured by many senior citizens.

    Thanks for the great illusions, makes my day every time I see them.

  54. Ed says:

    smells nice

  55. anna says:

    Horlicks is an old malted milk product.

  56. kjm0591 says:

    very cool…didnt see it until I enlarged

  57. Mike says:

    HInt: Horlicks is a hot drink.

  58. Leroy says:

    Horlicks is a nice drink…

    And yup. The bubbles really give away the illusion when you look at it closely

  59. Alex says:

    It’s actually a cup of hot cocoa/hot coffee

  60. barbara says:

    WOW, this really got me at first, thought it was a spy glass then a wand to blow bubbles then finally, a cup of hot Horlicks! I should have known as I’ve seen Horlicks in stores before now. But this stumped good at first. Good one

  61. Matjl says:

    it fooled me, at first i thought it was a magnifying glass, then a bubble maker, and then i finally saw what it is.

  62. RuloCore says:

    I got it in… 5 seconds :) I don’t lie, seriously.
    HINT: The title can help you :)

  63. fred says:

    Hmmmmm, chocolate ! Or ist it coffee ;(

  64. Phenix says:

    Horlicks is a drink, my mother used to drink it all the time, so that is what gave it away for me.

  65. Alex says:

    William Horlick (the namesake of Horlick High School in Racine, WI – go Rebels!) invented malted milk. With that information this illusion shouldn’t be too tough to figure out.

  66. Josh says:

    Horlicks is a milky hot chocolate powder, notoriously known for it’s drowzy effects and sweet sweet taste :)

  67. Sentinel says:

    Horlicks is a drink made from malt.

  68. Comp1 says:

    In answer to your earlier qusetion about encription: ANY computer cypher is breakable under brute force. It’s just a matter of time. The high “bit code” used the longer the crack takes. With current technology, a 256-bit code could take a brute force program several hundred (or even thousands) of years to crack.

    So again, everything is crackable. But in 2ooo years, will you really care if they find it?

  69. marcy says:

    that’s a lot of cream lol

  70. dnada says:

    Horlicks is an english instant product apparently had just before sleeping(I’m pretty sure, I am Australian and have never tried it). I hope that is not too much of a giveaway.

  71. melk says:


  72. Anh Pham says:

    I sure the author use photoshop for the background, the colors look samilar

  73. Joe Smith says:

    same color as my coffee with half and half, i saw it immediately.

  74. Lindsey says:

    I got it pretty quickly.

  75. tashi says:

    wow that is really awesome……
    it really is too good.

  76. Preethi says:

    Good one and I got it ! Horlicks being spoken about here.. quite unexpected ! Its a Health Food Drink Brand here in India.. a malt based hot milk drink.

  77. JUSTME says:

    As I am an avid coffee drinker….I wasn’t fooled =)

  78. Ally says:

    Got it! im having one of those as we speak!

  79. Eric says:

    handle gave it away for me – figured the little things in the “magnifying glass were bacteria or something – not enlarged”
    as an illusion – I like it; probably wouldnt have been so readily fooled if it wasnt for the title… was with that?
    and as far as a promotional poster… what are they saying? its bland? seriously… what are they trying to get across?
    awesome illusion – horrible promotion

  80. ramiro says:

    what is it

  81. Frank says:

    How is this not obviously a cup of coffee?? O.o (Magnifying glasses don’t foam)

  82. GEM says:

    What is it?? I cant tell

  83. Jeff says:

    Got it right away but I stare at that all day workin in a bar.

  84. dustyvanila says:

    Ahh Horlicks, yum, if you’ve never tried it now’s the time.

  85. Sergio says:

    I love Horlick’s!

  86. CissyDoraTrix says:

    I first thought it was a magnifying glass! It’s really coffee <3

  87. SonnyC says:

    Why look! It’s a cup of coffee, perhaps with cream!

  88. whootie says:

    Good one. Enlarge to really see the illusion. Thought I had a dirty screen @ first. lol

  89. Alice says:

    I had to enlarge the pic but i got it cool illusion!

  90. txedomoon says:

    took me a while to visualize this one.
    must be a lack of caffeine.

  91. guemes bill says:

    Ok, so I didn’t see it the first time and yup! it’s easy to not see it right off…..Thanks fella’s ya’ got me again!!

  92. guemes bill says:

    Oh yeah and by the way, my morning cup is usually in a black mug too!

  93. z2d4th says:

    Mug of coffee

  94. Mike says:

    I can’t wake up in the morning without my first magnifying glass of illusion.

  95. Norm says:

    Good one! Thanks! :-)

  96. :? says:

    I don’t get it. Is it a cup of coffee? Why are people talking about magnifying glasses? Is the illusion in her hand? :’( I don’t see it!

  97. eee efff geee says:


  98. Eric says:

    Is it a hand holding a cup of yellow liquid? Please tell me what it is because I don’t get it, and if it IS a hand holding a cup of yellow liquid, why is the title “See Your Little Ones Grow”?

  99. Artemis Fowl says:


  100. Luke says:

    That’s clever, first thought that it might be different thing ‘holding’ the maginifying glass, but then realised

  101. popesantaxiv says:

    Mhmm. The minute I saw “horlick”, I got it. it’s a milky drink powder that’s used to strengthen children’s bones and help them grow healthy. Excellent illusion.

  102. jeremy says:

    is it suposse to be a coffe cup

  103. LOLCAT says:

    i love this illusion!

  104. ramanathan says:

    horlicks in btw the glass :)

  105. William says:

    The lil bubbles around the inside of the cup gives it away

  106. Care Bear says:

    Count me in if it has Hazelnut Creamer.

  107. Ice says:

    Well, I know what Horlicks is so I get the picture.

  108. Gnucklehead says:

    Hey, That was great fun!
    Wiggerlocky Naybaby, don’t go slow,
    Go like Elvis, Go Man Go!

  109. Blax says:

    First i saw the photo and thought that i would see a magnifie glass and then i read the text, after 10sec i saw the ….. XD you fooled me >.<

  110. Rath says:

    The hand appears as if he or she is holding a magnifying glass but IF you look carefully, there are bubbles frothing around the rim, which means that the magnifying glass is actually a cup of Horlicks. You are fooled by this because the background is the same as the Horlicks drink.

    My photo.

  111. Fink says:

    Along with @doax 2 spoons, I’ll have some cream.

  112. Chenoa Zephyra says:

    Got it and love it!

  113. kunstbanause says:

    i cant find a contact field so ill take this one
    maybee old too you but new to me:
    check it out its full of the best intentions ;)

  114. John Elliott says:

    Now that is really cool! I enjoyed it, it fooled me at first sight. Neat. And I love Horlicks.

  115. Dee says:

    Got it! Luv Horlicks.

  116. Andrewpoky says:

    oh i get it! haha funny

  117. 'lynne says:

    Easy when you know what Horlicks is.

  118. aid says:

    got it because of inner edge ….. not a magnifying glass

  119. Myonen says:

    I prefer mine black so it took me a minute

  120. JackOfAll says:

    Unfortunately, the “Horlicks” in your post gave it away for me; no illusion remained when I looked at the picture.

    It’s delicious, by the way.

  121. Z says:

    its really easy picked it up on the first look

  122. Erin says:

    I saw that first and the magnifying glass second. hmm

  123. tara says:

    i get it now…that’s really cool!!

  124. bettyboop says:

    oooh… its coffee i get it now (:

  125. bettyboop says:

    jk. i just looked “horlicks” up. its a malt drink thingy :/

  126. PromiseMe says:

    It took me a while but I got it eventually!

  127. nobody says:

    um its kind of obvious…i saw it as soon as i looked at it

  128. sharon says:

    horlicks is a malt drink that can help you sleep at night its really nice you make it with hot milk though some people make it with water, its a bit like ovaltine………and i knew straight away it was a cup yumm think ill go make a horlicks xxx

  129. John Steven Hoglund says:

    Horelicks was a well-known maker of malted milk tablets, which were the brown color you showed.
    I ate them like candy back in the late 1950s-early 1960s. I got nostalgic (and hungry) looking at the ad you posted!

  130. dom says:

    i got this first time as the inside of the mug had bubbles :)

  131. Rath says:

    It looks as if the person is holding a magnifying-glass BUT if you look carefully, there are bubbles frothing around the rim, which indicates that the person is actually holding onto a cup of Horlicks, not a magnifying-glass. The reason why you are fooled is because the drink’s colour is the same as the background and the bubbles are quite small.

    My photo

  132. sue hutchinsonaswas says:

    first time I cant work one out

  133. rtw says:

    I drink coffee in a black cup with lots of milk, so this one was easy for me.

  134. Kirk says:

    I saw it right away. It is something that I consume every day,as do most people.

  135. Shane says:

    Tagging this post ‘cup’ kinda gives it away……

  136. mycaricature says:

    Horlicks is delicious!!

  137. sindy006618 says:

    i got it straight away lol!!

  138. stacie says:

    Thats how I like mine.

  139. wendy says:

    Its a cup of coffee with milk in it…top side view

    • Simon says:

      Horlicks is NOT the same as coffee! D’uh. One is a hot milky malt drink that purports to help you chillax to SLEEP-and is the same colour however you make it. The other is, as ev1 knows, a drink that can be had hot or cold, can be kinda diff shades depending how you prepare it, u can get lotsa diff varieties of coffee as opposed to Horlicks where there’s um 2 kinds-reg and chocolate and the most marked diff’rence is of course that coffee is reckoned to keep one AWAKE! Don’t start me on decaf heheh! *Sorry for the textual harassment folks, I know it’s not important n it don’t amount to a hill of (coffee) beans Lol. Now, bk to the matter in hand-optical illusions… x

  140. cyber says:

    i thout it was a magnifier glass and yup i was fooled

  141. Josh says:

    I would have guessed the colour inside the cup would be exactly the same as the colour outside it. Then I got the real point of the illusion :).

  142. Honey says:

    sweet illusion !

  143. John Steven Hoglund says:

    please post the comment i left the other day. or let me know why it didn’t pass muster. thanks.

  144. John Steven Hoglund says:

    i found it. thanks.

  145. seth says:

    thats easy. its just a cup of coffee

  146. illusion lover says:

    that is awesome

  147. chelsea says:

    its a mug with horlicks mixed in milk in it.

  148. Peter Spijkerman says:

    Verry impressive. Due to my mentalcoach ‘being’, I’d like to buy a poster from this. Can anyone tell/help me?

  149. 7ass00n says:

    Is it sugar free ?! :P

  150. quack yup quack says:

    ew horlicks is disgusting

  151. Odell says:

    Its a cup of coffee

  152. Julie says:

    coffee mug

  153. Sonic says:

    WHAT IS IT!!!!!!! I WANT TO KNOW!!!!!!!!! PLZ!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WHAT IS IT!!! I KEEP ON LOOKING! NOTHING!!!!!!!! Except a piece of blank paper that is the same colour as the wall… Nothing much on the paper…. just blank….

    NOW WHAT IS IT!!!!!!!! >:( I know to look “under” the screen but…. I HAVE A COMPUTER…. NOT A LAPTOP! So I can’t see under it. I only saw a bit though… In the magnifying glass.

  154. fatimah says:

    ha! a cup oh this ‘horlicks’

  155. HaloDUDE80 says:

    Took me a while to figure this one out!

  156. bree says:

    holding a mug….

  157. Tristan says:

    Cool! its a coffee. At first I thought its a magnifying glass… You fooled my friend here. hahaha!

  158. steve aylin says:

    cool coffee mug

  159. Simon says:

    Don’t start me on decaf heheh! *Sorry for the textual harassment folks, I know it’s not important n it don’t amount to a hill of (coffee) beans Lol. Now, bk to the matter in hand-optical illusions… x

  160. Mighty Ice says:

    It is supposed to be a cup of horlicks but the tile says watch your little ones grow because it means to give the message that if your child drinks horlicks he will become smart enough to become a detective (Thus the maginfying glass).

  161. Vanessa says:

    Mind blown by Vsauce once again!

  162. Alex says:

    i like mine black

  163. annonimous says:

    I still dont get See your little ones grow

  164. cherry says:

    its a cup of coffee

  165. GREGORY says:

    I’m guessing two possibilties here. First a cup of egg nog maybe enhanced with vitamin or energy type(grow)sprinkled pixie dust toppings.secondly a mini pancake or(sugar looking)cookie skillet?

  166. GREGORY says:

    When I grow up maybe I’ll learn to spell and punctuate. First, a cup of egg nog maybe enhanced with vitamins(similar to ovaltine)or energy type pixie dust toppings to help you grow. Or secondly, a mini-pancake or (sugar looking) cookie skillet?

  167. chaitali says:

    It is a nutritional drink, that children in India drink… something like, Proteinex, or Ovaltine, or Maltova… It’s supposed to be good for kids, and usually dissolved in hot milk.

  168. Coolio says:

    Read the posts, and everyone keeps “coffee” or “ovaltine”or “latte,” when the description says “Horlicks” . FYI, Horlicks is a drink that helps you sleep. You dissolve it in milk, then heat it in the microwave, then drink the whole thing before you go to sleep. Being a severe insomniac, it only half-helps me.

  169. swizzlestix says:

    O O

  170. Anna says:

    ~o) <—- *hint hint*

  171. Piper says:

    I thought it was a tiny pan…….. then I thought it was coffee

  172. dovahkiin says:

    this took 1 min
    no jk

  173. amy says:

    i see the foam duh

  174. Khan says:

    its a coffee cup

    u fooled me

  175. Kaitlyn says:

    Its a magnifying glass?i thought it was
    A cofee cup

  176. Wendy says:

    It took me a few minutes. But it WoW me!

  177. Isabella says:

    Is it suppose to be the moon be wide if it is that would be lame

  178. elly says:

    I do not get this pic at all, I dont really read the article.HeHe

  179. elly says:

    And I Drink Horlicks for bed. I am put off for the rest of my days.

  180. BunnyGirl says:

    BLECH! It’s a mug full of coffee! I might only be 11, but I like Pakistani Chai and Tim Horton’s Iced Cappucino Supreme better. Mmmm…

  181. Lewys Jenkins says:

    It’s a cup of coffee! The bubbles around the edge gave it away!

  182. Por2gal says:

    a cup of horlicks… love the stuff…. use to advertised as a ‘night cap’

  183. Por2gal says:

    use to be advertised as a ‘night cap’; a nice hot cup of horlicks

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