Nestle’s Nescafe Illusory Poster

Kahla Glasheen has been following this site each day for a couple of years now. One thing Kahla noticed is that we never featured one particular historical illusion – a poster Nestle created for their Nescafe coffee. After little research, it turns out this poster originates all the way back in 1930s. The illusion is intuitive, and in fact you should be ablre notice it quite easily. Yet the beauty and simplicity of the poster is what I really liked about it!

One thing that surprised me was your reception of our recent cinemagraph illusion. I thought you’ll be astonished, mesmerized, surprised even, yet it seems I was wrong. The difference between simple animated .gif files and cinemagraphs is not easily distinguishable. However, having more luck than taste, seems I wasn’t so wrong after all. Some of our users noticed that this “Psycho” illusion holds another well hidden easter egg inside it – a frame featuring some sort of skull-ish X-ray layer, one that isn’t so obvious.

Have to admit, I never noticed this before! It’s such a shame you didn’t react positive on cinemagraph illusions, as I had few of them lined up to be published soon. The beauty behind them should lye in the fact that only single detail gets animated, while rest of the photo stays just what it is – a still photo. Apparently it takes lots of time to create them. Check out this gallery and see if I can change your opinion ;D

18 Replies to “Nestle’s Nescafe Illusory Poster”

  1. Nice one!

    For what it’s worth, the reason the recent “cinemagraph” illusion didn’t get a more positive review is that it simply isn’t a cinemagraph illusion. There was no manipulation of a still image in this one; it’s simply a clip from the film Psycho played forward and backward (the skull overlay was Hitchcock’s, not the poster’s). The gallery is filled with highly creative cinemagraph illusions; this one doesn’t deserve to be in there. It’s a starting sequence, but it’s not a cinemagraph, just a direct lift of a clip from a brilliant filmmaker.

  2. Very cool!

    And I loved the cinemagraph! It’s amazing, and gave me quite the shiver the first time. Please do post more.

  3. I’m not sure if it was so much a case of not liking it, as not getting it!! Maybe you should have put up a few of the more obvious ones from your gallery first! After having looked at them, I have a new appreciation!!

  4. This one has to be the best one that blew my mind and also made me smile:


    1. for what it’s worth I thought the recent cinemagraph illusion was good and I commented as such, don’t stop, i enjoy it so please we want more of the cinemagraph illusions

  5. This coffee poster is totally fabulous. I’d love something like that framed in my kitchen.

    On the other note – I would like to agree with most of the above posters in that the cinemagraphs are/were amazing! In your follow up link above, I don’t think there is one there that didn’t bring a smile or amazement.

    Keep ’em coming.

    Thanks too!

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