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By on July 22, 2011, with 16 Comments

Illusory Coca Cola LogoI have just found this illusory coca-cola can showcased on Deceptology blog. It works in a way where empty space between two slippers forms a globally recognizable bottle shape (logo). Very similar ad was already featured by Cola for their Zero line of caffeine drinks. Dunno if you can recall us featuring it in the past.

Still, both examples borrowed and then inverted the idea from an old-school example called Rubin Vase, one that usually features a bottle of some sort, that can either be seen as central bottle or empty space between to head profiles. I believe you already know what I mean, even if my explanation turned clumsy ;D


16 Responses
  1. DEPAPEPE says:

    coca-cola sure gives an nice way to present their trademark bottles.

  2. ramiro says:

    i see

  3. BizoZiez1337 says:

    neat, at first i didn’t see the bottel

  4. Dani says:

    When I first saw that on a can and figured it out it reminded me of this site!

  5. Mary says:

    I didn’t see the bottle until I read what you said, I was wondering what was illusory. I love getting the daily illusions, thanks.

  6. ZL123 says:

    Yay sandals and a bottle.
    It’s a modern classic, if you get what I mean.

  7. Valerie says:

    Yeah good. It soes it’s job and reminnds us all of summer.

  8. Aeros says:

    Nice can, err bottle, but it’s a can…no it’s a bottle! Dangit….im lost!
    They always *ok usually) have such nice simplistic logos that just grab you.

  9. john says:

    You must be from hawaii cause that’s what we call them, slippers. Never flip flops.

  10. Schmello Pudding says:

    It isn’t slippers, they’re thongs from Australia, (also known as flip-flops in UK). I saw this a month ago for Coca-Cola over here in Aus.

  11. JAVON says:

    i saw the bottle before i saw the sandals.

  12. thisisrandom says:

    LOL i have a bag with this on it :P

  13. jack says:

    I know another coca cola illusion

  14. jahni says:

    Awesome just awesome

  15. Matthew says:

    I saw the bottle before the slippers…

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