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By on March 27, 2007, with 41 Comments

Hidden Bear in Toblerone ChocolatePeter Qviller, probably inspired by Camel Cigarettes article, spotted the hidden bear in Toblerone chocolate logo. Here’s what Peter said: “If you look closely on the Matterhorn mountain on the Toblerone chocolate, you will see the swiss symbol of Bern (a Bear) incorporated into the mountain“. I think the bear was supposed to be seen by people, but not many notice it. Can you see it? I’m not biggest fan of this chocolate, but this photo sure gave me inspiration to find some chocolate in my kitchen. Hope I have some, let me check… No luck :( There are few more logos that include symbolism. Remember we talked about Fedex logo, and the arrow hidden in it? Also there was Big Ten basketball confederation logo. It hid number 11, due to later added Penn State team. Mira foundation also cleverly included blind person into their sign.

Hidden Bear in Toblerone Chocolate


41 Responses
  1. Anonymous says:

    Never noticed that before. Cool one.

  2. Anonymous says:

    That’s a cool one, never noticed.

  3. Anonymous says:

    Oh i got that once for a friend years ago but i did NEVER noticed that one EVER!

  4. OddlyMyself says:

    I’ve seen it..

  5. Anonymous says:

    you dont like toblerone? i think it’s a great tasting chocolate

  6. Ani_BEE says:

    Gezz you think with the profession I’m being schooled in you’d think I would notices >_< and a love this chocolate bar! I would get one for Christmas every year … and I never saw it but their logo is rather small…

  7. Anonymous says:

    That’s cool! I love toblerone. But for some reason the bear kinda looks like a ferret to me! (I have weird eyes!)

  8. Anonymous says:

    i never noticed this but then again it doesnt stand out much. not a good illusion. it doesnt even loke lik a bear!

  9. Anonymous says:

    can anyone else see the face near the top of the mountain?

  10. Nicola says:

    it is very good. I love this site!!!

  11. Anonymous says:

    It’s been there since 2000 and whoever says it doesn’t look like a bear must be looking at the wrong bit – it’s pretty clear.

  12. Anonymous says:

    Looks more like a squirrel to me.. and would make more sense if it is a squirrel.. The reason I say it is a squirrel is cause it has a big bushy tail..

  13. Anonymous says:


  14. Anonymous says:

    its a ferret not a bear a ferret

  15. Q says:

    Yeah to me it looks more like a ferret too. Its the big ferrety tail that does it… seriously, why does the bear have a big ferrety tail?

    Is Bern some kind of mutant freak-bear? Or is he actually just a ferret?

  16. missgeburt says:

    haha never noticed :D great!

  17. Anonymous says:

    i always thought that was a porcupine not a bear!

  18. My name? says:

    Okay, took me quite a while to notice it. The bear’s in the background! Concentrate on the yellowish part of the mountain. There’s a shape of a bear.

  19. Dontremb says:

    They’re awesome.

    Just one problem. Total Photoshop. I’m an expert in Photoshoppnessing, and have been doing it for about 85 years, and I have specialized knowledge (that you should take my word for) that proves these are fake.

  20. CareBear says:

    And here I thought it was the chocolate I enjoyed. Hmmm

  21. Anonymous says:

    Omg wow i never noticed that haha .

  22. Anonymous says:

    The reason the bear is contained in the image is that Toblerone was invented in Bern, Switzerland. The national symbol for bern is the bear. Bern is Swiss for Bear and in the centre of Bern there’s a bear pit.

  23. Sarah says:

    looks like a unicorn

  24. Anonymous says:

    It can also look like a porcupine

  25. calvin says:

    every one is dum
    ITS A GOAT!!!!!!!!!!!

  26. Lultrain says:

    i dont get it

  27. Nordik says:

    I don’t know you guys but for me it looks more like a squirrel

  28. !!me!! says:

    thats funny i have a tobelorne at home mmy mom got it for christmas but it was coverd buy a stiker i had to move it to see the montain. i dont know why but my dad got it for her.What an optical illusion.And what they can make you do! lol

    by !!me!! ps: vurdlak,do u think its funny?

  29. UnIcOrN says:

    He Is StAndInG I ThInK

  30. toffeepawz says:

    looks more like a fox or a wolf to me

  31. ted edwards says:

    it looks like a sleeping Yeti.

  32. thatwierdgirl says:


  33. cheyenne says:

    thatwierdgirl..i saw a fox or a wolf even before i saw this bear..a wolf or a fox standing on it bac legs

  34. lucy says:

    yeah it looks like a bear but if you look close enough it has a bushey tail so could it really be a fox?

  35. it looks like a dancing bear. heh heh. XD

  36. Anonymous says:

    Looks a bit like a ferret! I wouldn`t really say its a bear- but its a cool illusion!

  37. Djhaye says:

    Cool one, im a great fan of this chocolate, and never seen it before , haha cool :D

  38. Lenore says:

    I don’t see the bear, but I do see what looks like a very … *hehem* large person in profile, eating a square of something… probably toblerone. ^_^ … look at the cream bits in the mountain.
    … oh wait… I see the bear now!

  39. ygirlxox says:

    ha ha! I never noticed and I have a toblerone sitting right in front of me. I see it now :D

  40. kayla says:

    i see a bear and a horse

  41. Emma.K says:

    See look at this!

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