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By on September 13, 2009, with 48 Comments

If you are a dog lover, and have your own best friend like I do – reading about Frontline will surely ring a bell. Those of you who aren’t informed well enough, well basically its an anti-flea substance that keeps your dog safe from all kind of parasites. Perhaps cat owners use it to protect their pets as well, dunno. Explaining all of this was necessary before I introduce you with today’s optical illusion. As you see, Frontline painted this mega billboard on the floor of a major mall. This ad wouldn’t make much sense if there were no people to interact with it, but since their painting was placed on the floor of such a mass-trafficked location – the results make lot of sense. Hope you liked this one, I just had to share it with you (maybe just a poor excuse to link a photo of my dog within this text ;) Enjoy!

Oh, by the way – yesterday I managed to fix our Newsletter subscription form. Some of you emailed me over the previous weeks, asking how to subscribe to our daily newsletter (optical illusions directly sent to your mailbox each day). If you wish, now is the time to subscribe. Don’t forget to confirm your subscription in your mailbox after you have joined our mailing list! There is an envelope type of icon at the very top of our homepage.

Frontlines Interactive Optical Illusion

Those pesky peop... I mean flees! How can I get rid of them?


48 Responses
  1. Luca says:

    Really cool.

  2. Matty Boi says:

    hahha thats Cool

  3. popesantaxiv says:

    HA! I actually burst out laughing after I read your post and saw the picture. That has got to be the most creative ad I’ve seen so far!

  4. Krampfkeks says:

    lol, funny idea

  5. Aeryckah says:

    I don’t get how this is an optical illusion. What am I missing? It’s a painting of a dog on a floor with “fleas” (people) everywhere right? Where’s the illusion?

  6. Anusha says:

    That’s a very clever ad!! I love it!

  7. maximiwax says:

    what a cute idea!

  8. Katelyn says:

    This is awesome :)

  9. Casey says:

    cool. never seen one of those before.

  10. Katie says:

    I’ve seen a lot of large scale advertisements, living in a big city and all. I think they are really neat, especially when you’re in the mall and look down and you see people unknowingly participating in these interactive ads. I do not, however, like where society has gone as far as advertising, where entire mall floors or subway stations are one huge advertisement, it’s a bit too over the top. Just my opinion.

  11. Care Bear says:

    Getting rid of fleas is difficult. Getting rid of people? A quick bath and a good shake should do it.

  12. Louie says:

    The dog doesn’t have fleas, he has people walking all over him.

  13. Independent says:

    Is your dog’s name Maslina? In my language this means “olive” as in “olive oil”. It’s funny because I sometimes use this word when I see a particularly cute dog’s nozzle. And your dog definitely has a “maslina”!

  14. Jeannot says:

    Cool! B-)

  15. Bruna Pontes says:

    this one´s really really cool!

  16. Melissa Beall says:

    Hah! That’s really cute. Very good ad placement.

  17. whoami says:

    very creative ad, and u have a handsome dog!

  18. Sal says:

    Awesome! Hahaha!

  19. Jess says:

    Omg thats hilarious

  20. Steve Young says:

    Great illusion I wonder what mall?

  21. tmb says:

    That is so cute.

  22. Merry says:

    Took me a minute to realise what they’d done (I didn’t read the intro first, it’s blindingly obvious once you read the intro!). Very clever advertising crew. Although I do wonder whether it would help them meet advertising-sales targets? It wouldn’t necessarily inspire me to purchase their product, just admire their advertising team. For me the practicalities of the product still win out – it all comes down to the applicator on flea treatments and I’m afraid Frontline don’t have the best one, no clever ad will change my mind there.

  23. Ceedee says:

    that is VERY VERY clever! I really like it.

  24. Suicidal 'Ling says:

    HOPE THE CAM DOESNT DROP@!!!!!!!!!!!

  25. Phil says:

    Aeryckah, the illusion is that the people look like/are representing the fleas in the image. Not all illusions have to be perfect, some just have to make you smile at the clever ways people make things appear like other things, even if they are obvious like this. Just a good image and idea.

  26. It is a good thing that the dog isn’t really that big. We fleas would be in trouble!!

  27. Victor Fan says:

    HA HA HA HA HA, I really like this one!!!!

  28. Denise B says:

    That is funny. I love it!

  29. bismuth says:

    Real nice illusion & creative idea ;D

  30. Detective Kitty says:

    lol that is really funny. I love it!!! But who would be able to look at it from above??? Maybe not the best advertisement but it makes a great illusion…

  31. Ashley says:

    that has got to be the most creative thing i have ever seen!!
    way to go frontline advertisement!!

  32. I_Ganked_JFK says:


  33. nathanale says:

    oh man! i had to look a second time before i realised the escalators werent sideways, wow, although, the people who never look over the railing (like me) because theyre afraid of heights wont get the effect you would if you saw it live

  34. becca says:

    when i first looked at the picture without seeing the discription i was like “how the heak did the little people walk on walls O-o” but then when i read it im like oh lol its a floor and im like wow =_= am i dumb or what XD

  35. tacos says:

    haha FAIL XD

  36. head in the shed says:

    Large poster on a floor – clever marketing idea but not an illusion.

  37. nerj says:

    Oh! I got it , the illusion there is that all the people walking on the floor (dog) are the “fleas”.
    ha ha ha very funny!

  38. Banjo8 says:


    The illusion is the people walking on the dog because they look like the fleas. plus, the dog looks 3d

  39. Hello says:

    creative advertisements!

  40. SHYzone says:

    heheheh humans are a burden to Dogs ;)

  41. jan says:

    cute dog :)

  42. Brandon says:

    ahhhh i see its just a downshot of the floor and the fleas r people and it looks like everything is sideways (or on the wall)

  43. Jay Longtin says:

    apperently frontling don’t work so good! :)

  44. eee efff geee says:

    lol haha funny :D

  45. Meagan Pruden says:

    Clifford? Jk lol

  46. eric thaler says:

    some people do bug me…

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