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By on May 2, 2006, with 51 Comments

Did you notice there is a hidden arrow in the FedEx logo? Apparently it’s a hidden sign symbolizing speed and precision of this courier office. It gave me some hard times finding it, even though the image is so simple. If you also had simmilar troubles, jump inside this post for help! Previously: “Fedex T-Shirt Illusion”.

Fedex Logo Optical Illusion

Fedex Logo Optical Illusion

Here is the logo bigger:

Fedex Logo Optical Illusion

Comments

51 Responses
  1. lbxx says:

    tats lame but true=)

  2. Farted says:

    I would have taken a long time if I didn’t see the blue arrow below the picture.

  3. Wisecrack says:

    Oops! I was looking for the arrow in the small “e” – the horizontal line of the “e” and the top half of the curve making it a half arrow :s

  4. scorpionrulez132 says:

    There is also a what seems to be a butter knife between the E and the D. Or thats just me.

  5. Draco_Annie says:

    I just spent countless hours perusing your site, and was quite entertained: thanks for your great work and research! If you don’t mind, I’ll put your link on my sidebar so more people can enjoy it too.

    Cheers!

  6. Hai says:

    wow i never noticed that….and i agree with scorpionrulez132, there is a butter knife the E and the D

  7. biclops says:

    viva la butter knife

  8. kristen says:

    I HAD NO FRIGGIN IDEA THAT WAS THERE(i feel dumb)

  9. Bink says:

    When I was 6 we took a school field trip to a FedEx place and they asked us at the start to find the arrow in the logo durring the tour.

    Guess who found it first (after about half an hour…) me! Haha, best trip ever.

    Brought back some good memories, so now, i thank you.

    Butter knife for ’08! Woo!

  10. MMM says:

    Not so hard to found.
    found it in… 10 seconds!

  11. person 1 says:

    its kinda funny when you see the left side of the fedex truck cuz then the arows pointing back.

  12. Pandas says:

    haha. it is isn’t it? thats funny

  13. kcpenner says:

    Hey, y’all, along the same line: have you ever noticed there is the sideways image of a house between the E and X in every EXIT sign?

  14. StabnSteer says:

    Here’s a small interview with the ad guy who created the logo that notes he was very aware that an arrow was present – and even manipulated the font face in order to make it more obvious…’tis amazing how few people notice it, though. But once you notice it, you will never NOT notice it. :)

    http://www.thesneeze.com/mt-archives/000273.php

  15. Royce says:

    there is also a “spoon” in the “e”

  16. Anonymous says:

    It’s called ‘negative ground’ – a graphic device using manipulation of positive shapes (the letters) to create shapes reversed out of them

  17. Anonymous says:

    The butter knife is not really in between the e and the d. It is just a result of how the ‘e’ is written, like most ‘e’s. I dont think it was on purpose, whats the point of a butter knife on FedEx logo?

  18. Anonymous says:

    Once You see it you cant not see it

  19. Anonymous says:

    I see the green and white arrow yeah.

  20. Aerodynamic says:

    yes! I opened the ads category and instantly thought of this illusion. glad to see it here. :) a magazine I own has an interview with the graphic artist who designed the logo, if anyone is interested. Quite awesome.

  21. Danger Machine says:

    I dont really think it’s supposed to be a hidden sign…

  22. Anonymous says:

    Um….ya. I thought that everyone knew that was there……

  23. Cheese says:

    now every time that i look at a fedex truck or something that has to do with fedex, i see that little annoying arrow!! i cant help but notice it!! it is kind of annoying, but i love that they did that. do you know if it was on purpose or just a coincidence?

  24. My name? says:

    I’ve never noticed it before! I wonder why I was so (What’s the opposite of observant?). That was so easy to notice when you pointed it out!

  25. Cornelius says:

    Oh great! Now I won’t be able to read because all I’ll see when trying to read, is butterknives in “e”s.

  26. Circle Jerk Busters says:

    You may want to look up the meaning of the phrase “optical illusion” because this is not it.

  27. Jeffff says:

    If you slightly tilt the F and twist the D to a 32 degree angle and then flip the whole logo upside down you get a man on a horse waving his hat.

  28. Anonymous says:

    I have known that for a while, if you also look at the bottom where the “e” touches the “d” there is a butter knife

  29. Starwberry says:

    the arrow is all that i will see now.

  30. Kyle says:

    a fedex driver got pulled over at my cousin’s house

  31. Pavan K says:

    My lead designer and friend Brendan just mentioned this and I had to look at it again. I love that hidden arrow! It is the kind of simple genius in logo design that I find most inspiring. Check out the link above for some logo design work we did recently. All inspired by achieving this standard of thinking and brand communication behind the designs.

  32. Pavan K says:

    Credit where credit is due: the creator of the FedEx Logo was Lindon Leader of Leader Creative. Here is an interview:

    http://www.thesneeze.com/mt-archives/000273.php

    Here is his website:

    http://www.leadercreative.com/2005v3x1280/page.html

  33. dylan says:

    funny, ive never noticed it before. now every time a fedex truck passes by i always look for the arrow.
    what a life changing experience.

  34. greg says:

    lol thats kind of funny since fedex is slow and not very accurate

  35. Sammy Salter says:

    this was incorporated into an advert by them a few years ago so i already knew

  36. SCM Designs says:

    Just wrote a brief comparison between the FedEx and the UPS logo/branding here: http://scmdesigns.wordpress.com/2009/11/11/fedex-vs-ups-logos-and-branding/

    Thought it might be inline with this post. Though I must say that the arrow is not “an illusion” – it’s there.

  37. tacos says:

    um i already knew that

  38. solrac says:

    There is a half arrow on top right of the blue F and e.

  39. Rhiannon says:

    That’s so cool!

  40. That man there says:

    … I thought everyone knew this…

  41. Grace says:

    Uhhh, they designed it that way.

  42. Eutychus says:

    No, it’s Guy Fawkes watching Willy Mays catch a fly ball while an armoured assault vehicle rolls past.

  43. quack yup quack says:

    i saw that since i was four and now im ten

  44. arnie says:

    that is called subliminal advertising :)

  45. ex FedEx says:

    as an ex-Fedexer, I can tell you they spent a lot of money to make sure that arrow was there!

  46. mystyle says:

    that was posted a long time ago there are also several other signs that have hidden sybols ;)

  47. Neal Heuer says:

    What about the spoon in Fedex

  48. don simon says:

    lol “symbolising speed and precision” – what a load of crap!

    If you believe in the power of the subliminal and subconcious with hidden negative space then I’d be more concerned about overlooking the hidden spoon in the ‘e’ of (ironically) Fed. Someone’s been spoonfeeding someone bullsh*t somewhere…

  49. Pikachu .-. says:

    I already knew that! ;)

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