This isn’t the most original addition to our billboards section, but creative advertising in a form of optical illusion is something I have been propagating for ages now. How come those stupid big corporations never listen to me? Why don’t they simply hire professional designers for their ad campaigns, banners and online advertising, and make them integrated with optical illusions? They would get amazing reactions and high amount of visibility. Their ads wouldn’t pass unnoticed.
Let me put this simple: we have all developed banner-blindness on websites we visit, and traditional IAB banner standards simply don’t work anymore. If for example, specifically targeted ad for this website was created in a manner like the below Duracell advertisment, it would be part of this site’s content, and would attract enormous response, but what is more important targeted and quality content for our community as well. In this way, we could all get rid of those annoying ads in the sidebars, headers and footers of our websites, and concentrate on the content, which would be advertisement it self. What do you think about this? I think this could apply to all categories and markets, optical illusionary marketing I mentioned was just an example.
Interesting approach was done by Sony few years ago, with their posters for Bravia. But still, it didn’t provide complexity which it could potentially produce with more original and complex illusions. What are your thoughts on this?