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By on April 21, 2011, with 35 Comments

Here’s one you probably missed seeing in the wild! Check out what Oxy did as part of their “Disappearing Dots” campaign. Sure, the effect has been more than re-re-cycled on our site, but the idea behind it qualifies it as very smart optical illusion advertising! Old-timers will probably remember how Ariel did something similar back in the old days… Anyway, focus on the bottle for half a minute, and see the surrounding dots completely disappear! When you’re done, you might want to check similar ones (links in this text and color adapting category).

Disappearing Dots Poster


35 Responses
  1. Sophie says:

    I can’t see the image. Can you re-load it?

  2. ZL123 says:

    Classic, but cool!
    Is Ozzy an agent that is supposed to remove spots? Lol.

    First? Maybe?

  3. Archana says:

    Image is not displayed for me

  4. A Snail says:

    I had problems with this one until I zoomed in. Perhaps I need a poster sized monitor – that would be nice.

  5. kimbo says:

    i can see light green dots afterwards too
    i think it’s because green is the exact opposite of purple in the colour wheel
    why i see green dots afterwards– i have no idea

  6. Josh says:

    Very hard.

  7. Blob the Builder says:

    Lol, not only the disappearing dots, the WHOLE image has disappeared! (21/04/11 09:40 GMT)

  8. Cyphis says:

    LOL it worked! that oxycute is some good stuff lmao

  9. Barbarella says:

    Okay……this one is the best! Especially since it’s for zits. LMAO

  10. Care Bear says:

    They didn’t exactly disappear. They didn’t appear. Oh, well. It’s an older computer and kind of slow.

  11. ali says:

    Didn’t seem to work for me… they went a little blurry and I got bright blue spots in my vision that I’m still seeing (like flash spots) but the darker grey-blue background never overtook the purple spots.

  12. Sean Loh says:

    Cool! This is way awesome!

  13. Jupiter says:

    I really like these ones but the do hurt the eyes a little. But as long as you are focusing on the middle the spots do go away. Its an amazing effect.

  14. Mark says:

    The widget is not showing the disappearing dot illusion image.

  15. korki says:

    Many disappeared. some reappeared. never all of them but i got down to only being able to see 2 at one point. still, pretty impressive

  16. Cara says:

    The poster did not display.

  17. I don’t seem to be able to get the disappearing dots illusion its not coming up. I’ll try something

    On an interesting note I did see Carl Warner on childrens BBC 1 TV today on a programme called “Gastronauts” It showed him and some children putting together the illusion were the cottage and wishing well are surrounded by trees. It showed the different type of crackers that were used for the roof of the house and that the house itself was made of Stilton cheese. I must admit that even though it was a childrens show (my children are on Easter holidays) I did enjoy it.

  18. kay says:

    i found the white line at the edge of the page can disappear too as the background is almost the same colour as the picture :)

  19. Maya says:

    Hey! I can’t see how it disapeares! I’ve looked at it for over 20 min. please try it again!

  20. Blob the Builder says:

    The image is not diplayed in IE, but works fine in FireFox ;)

  21. Surendar Sparkzz says:

    Great!!!! All the dots are gone within 15 secs……

  22. me123987645 says:

    i can’t see the picture so i zoomed in on the thumbnail by 400% but it didn’t work. i’ll have to retry.

  23. Rhialto says:

    My browser (an older Firefox) says
    “The image “http://www.moillusions.com/wp-content/uploads/2011/04/oxy_spots_disappear.jpg” cannot be displayed, because it contains errors.”

  24. Jim says:

    doesn’t work if yer drunk

  25. Stub stub says:

    great… it did really took about 20 minutes until the dots disappear :)

  26. hello says:

    i cant see it sos man

  27. nico says:

    umm u think green isnt the opposite of purple in the color wheel and the green spots at this image afterwards is the negative

  28. Austin says:

    I am immune to your Genjutsu. No seriously it doesn’t work for me to good.

  29. Loading... says:

    That’s Kool

  30. Lexi says:

    Omg the dots disappear ah that’s amazing!

  31. cmon really says:

    they dissapear faintly herpa derp thus oxy clean makes pimples disappear! ……

  32. Newfoundland says:

    Just overall amazing

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