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By on February 9, 2010, with 51 Comments

As always, if you are into marketing, and would like your marketed product to gain as much attention possible, be creative! This is what I’m constantly promoting to my fellow marketers. Optical illusions contain just that special ingredient of design/mystery, thus helps numerous brands that decide to use them as part of their advertising. Check our Billboards section to see what I’m talking about! And no, (unfortunately) I’m not compensated for any of these posters I put on my site. The reason they’re hear is because nicely done optical illusions, are often manufactured by professional design companies, most of the time as byproduct of some advertising campaign. Still, the reason they get viral probably lies in the things I already mentioned. Just think about it – I believe Über-success story is when you YOUR AD goes VIRAL (equals = free marketing and branding)! For example, take a look at Ariel poster for their new stain removal product. They cleverly used one of the most recognized color adapting illusions, and got that WOW EFFECT for their ad. This isn’t the first time Ariel did something creative. More examples inside.

ariel stain remover Optical Illusion 1

ariel stain remover Optical Illusion 2

ariel stain remover Optical Illusion 3

  • evee44

    That’s a good marketing idea! Unfortunately the “Stains” don’t look all that much like stains.

  • Jen-A

    yeah i just see the discoloration, and when i stare they look like faces. O.o

    • ?

      I don’t think they are supposed to look like faces, I think the stains are just supposed to disapear. :)

  • Anon

    Unfortunately the stains don’t disappear for me at all.

  • Jupiter

    It didn’t really work for me…. I’m assuming the “stains” are supposed to look like they disappear or something but I couldn’t make it happen for me.

  • valerie

    For me either

  • Maria

    umm the stains dont seem to disappear in just ten seconds… its pretty good thought if you stare 20-25 seconds…

  • anonymous

    really cool- and they disappear for me!

  • James

    Not only do the stains not disappear for me — they actually get much brighter!

  • Anonymous

    They disappear for me, though it looks like a multicoloured patch rather than a stain!

  • jojo

    the third one is which works best…the stain almost disapear for complete…cna anyone tell me what was the ilusion bout the magnuns??…coudnt get it at all!!!

  • Care Bear

    After staring at those crosses I’m cross-eyed. I think I’ll stick with Tide To Go.

  • http://www.street-surfers.de moe

    oh i guess you just take that ariel product to draw a white cross on your cloth so everybody who stares at it won’t see the real stains around either right? :D

  • http://yaho.com milie

    OMG it disapears! it took me a while but then if you stare real well at the cross andnot anything else like “stain” on the shirt, the skarf, and the other shirt

  • mennoillusion

    umm, for the people that dont see the stains disappearing,
    just keep your face 20 cm away from the screen and watch very concentrated and without blinking.
    Then they should disappear in 5-15 seconds

  • Tim

    I know what it’s supposed to do – fade with eye fatigue. I just don’t see it. Nice idea, though. I’d look twice if I saw Ariel stain remover in the store, after this, which makes a successful ad campaign.

  • Janice

    Wow it disappeared! That is really neat :D

  • reese

    it looks like an oil stain :/

  • Gina

    Nahhh didn’t work for me.

    jojo, the Magnums were positioned to look like a sexy naked bottom bending over slightly. x

  • Janmanni

    “Stains” do disappear, but it takes some effort. These pictures are quite small and that text near the cross do not help in focusing. I can also see faces in that first picture. I first thought that was the illusion.

    And jojo: I think, that Magnum icecream illusion was, that it also looks like a brown butt. :)

  • J J

    i had a few drinks, didnt work…back to no name brand!

  • http://www.facebook.com/people/Richard-Haviland/100000657164709 Richard Haviland

    After a few seconds most of the stains seem to disappear, except for some reddish tint.

  • josie

    its works for me after about 20 second and i have to focuse REALLY focuse,and thats hard.:p

  • Andrewson30

    according to the comments, it seems this optical illusion effects us all differently

  • Josh

    I have a very vague notion of disappearing stains. Idea is great, execution is crap.

  • http://songsworth.com Songsworth

    It takes a little longer than ten seconds, but it certainly serves its point! Nicely done, Ariel :).

  • Sissy

    Didn’t work for me at all as intended. The ‘stain’ seemed to spread instead of disappearing.

  • Nana on the Couch

    I don’t see any stains to begin with. Where are they ?



  • Connor

    these stains are pretty lame….what about a dark ketchup stain or something?

  • Buzzy

    Maybe it worked better on full size billboard but just saw more colour the more I looked!

  • Funky Munky

    The stains dont disappear for me however in the second picture the cross disappears instead.

  • Maria

    hmmm I stared at the stains and they begin to look like faces to me, I didn’t even know they’re supossed to disappear… lame!

  • Me, Myself and iPod


  • Nobody

    the “stains” [that don’t look much like stains] didn’t disappear for me either. nice idea… but not very interesting.

  • http://www.hotmail.com cassy

    You have to make your illusions surprsing and amazing…..your illusions are somthing you have to look at and change it with your eyes, we want the picture to be tricked already(and this illusion didnt work the stains didnt go away) your illusions are good ….at first because you think your going to be tricked but you hsve to stare for 10 seconds….so be wise about your illusions and let the pics do the work

  • Josh

    The real question would be: “what kind of soup is THAT?”

  • Elliot

    Worked for me very quickly, didn’t look much like stains tho but a really good idea!

  • cody

    http://i.imgur.com/wnKrq.jpg has nothing to do with it but cool illusion

  • amelia

    i thin u a spaz

  • alli

    it looks like a rainbow baby barf

  • ALex

    My stain got bigger! When i looked it grew and grew and grew!

  • Kara

    Didn’t work for me either. I just hope they don’t get the notion to put these ads on billboard signs >.<

  • Mitschka Advisory

    It worked for me! Ten seconds and the stains vanished. Mitschka Advisory likes this a lot. How creative!

  • Valerie

    It sort of worked, but what I’m wondering is what exactly they spilled to make those rainbow stains…

  • lancet

    if you have stain on your shirt, just put a white cross in the middle of it XD

  • Brian Peralta


  • Sammy

    omg if u really really focus on it it goes disapering

  • Alliene

    Did not disappear for me, and I did everything that posters here suggested.

  • anony-printer

    These “oil stains” you see are a moire pattern – the photo has been scanned too small to reproduce the illusion properly. It’s possible they also used custom inks/paper/screens.

    If you happen to catch the ad in a newspaper, it will certainly stand out at you better. The presses that print those images achieve 300 dots per inch, against the ~50dpi reduction you see here.

  • John

    Ariel stain remover makes stains worse and worse after you stare at them for 10 seconds.