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By on October 12, 2010, with 38 Comments

If you haven’t heard, there is this organization called AMREF (short for African Medical & Research Foundation), which makes the World’s Leading African Health Development Organization. And as you might have guessed, it battles to provide better health care to people of Africa. But what’s even more interesting for us, optical illusion-orientated audience, is AMREF’s recent billboard campaign. Check out these incredible posters below! What do they remind you of? How about blurring your eyes for a second? Unfortunately, AMREF didn’t come to this idea by itself. In my belief Manu Dibango did it much earlier with his Wakafrika LP cover. You can see it attached at the end of this post.

  • Denzel

    South america??

    • nonya

      1 wtf its africa and 2 y r u on at 2 in the morning?

    • I

      u do no u posted that at 1:00 am

  • Denzel

    Pshhhh i mean Africa :P

    • Bryce

      LOL . . .we all do dumb things, Denzel. I’m just glad I didn’t say something stupid like “a gall bladder.”

      Cool idea, but not much of an optical illusion.

  • Jacob

    freaking awesome…i wonder how long it took them to do that, there’s some editing but the actual positions of the people and the clothes must have taken ages to do…AWESOME

  • Care Bear

    They even included Madagascar. Very artistic and nicely done.

  • SnowBerey

    lol fail of corse its africa, (im not racists its just a way of describing people) y else would it be black people?

  • lolz

    wow, this is an optical illusion how?

  • qwertyuiop

    all the people are mini africas!

  • Denzel

    Pshhhh i mean australia

    • Denzel

      EH i only said the first and second comment , nott the australian part ..

    • gggfefqgr

      Pshhhh i mean……… uh well afric AGAIN!!!! Haha your cool

  • zwerty

    Its obviousley africa you dont need to blur your eyes to see that

  • ohmygosh

    pretty cool. At first I had no idea where the illusion was til I tried blurring my eyes. Awesome! Though the rose one I don’t really like.

    Its too…like, just grab a cool bride and some roses and change the shape of the roses. Done!!


  • http://www.facebook.com/people/John-Henningsen/1068819022 John Henningsen

    This isnt a comment on this illusion i just wanted to show you this link to a really cool art installation


    or google heike weber installations

    i love your site i have it on my google home page

  • SDER

    Couldn’t figure out the illusion at first… but it’s pretty cool.

  • cindi

    Africa is what I see.

  • Ben

    NUMBUH THREE AND… yea i saw it at first

  • Whatcamallit

    I like that billboard. Simple, but effective.

  • chris

    for those of you that don’t know, the people are supposed to resemble africa, same with the flowers

  • Jupiter

    How can people be saying its not an illusion. Its something looking like something its not. In this case people (or roses) looking like the country of Africa. It may not be the most elaborate illusion but it still is an illusion.

    • Whatcamallit

      Mmm, Africa is not a country anyway…

  • smartopolistherism

    Its africa!

  • smartopolistherism

    no i mean south america! duh! im so stupid!

    • Greenpuff11

      People usually get confused between south america and africa because when the countries were in one mass called pangela,africa and south america were one land. Infact is u can cut out africa and south america from a map u can fit them together like puzzle pieces!

  • http://www.facebook.com/people/Richard-Haviland/100000657164709 Richard Haviland

    Very interesting,but I am not that impressed…………

  • Someone

    Both South America And Africa Duh?

  • http://www.jazelyn.weebly.com jazelyn

    I got the flowers and stuff, but i didnt get the people at first. then im like “im so dumb. its south america!” lol


    u no need to blur eyes u can tell its africa from 2 cuntrys away not much of ilusin tho

  • Greenpuff11

    The people form Africa and their shoes form Madagascar very creative!

  • obamas butt wipe

    ooohhhh now i see it

  • brown poot

    aaa what?

  • http://www.facebook.com/people/Randy-Hale/100002046662163 Randy Hale

    south america and africa do look alike, but those pictures definitely look like africa

  • sherry

    ithink it africa because of the little island at the en nd there

  • sherry

    ithink it africa because of the little island at the end there

  • sherry


  • livipop99

    i like the shoe thing lol