Coke Zero Optical Illusion

Here is an illusion one of our fans named Eli spotted at his local supermarket. It took me few seconds before I noticed what Eli was talking about. It’s an ad for Coca Cola Zero, but can you see the hidden illusion in it? Off course you do! There would be no point training your eye with all those negative spaces illusions we had here before…

Also, there is one more thing Eli and I both missed: it’s not the basketball player catching the ball, it’s football player instead! Sorry about the quality of this picture. If you spot a higher-res version, be sure to attach it inside comments! BTW, I’m not affiliated with Coca-Cola in any way (pity).

35 Replies to “Coke Zero Optical Illusion”

  1. i think i got it. do i see a shoulder or a head, im kinda thinkin there is two people there but i could be way off lol

    1. HAHAHA, this is what happens when you take Photoshop, 2 arms and a head then move them around to make a clever little empty space Coca-Cola “bottle”.

  2. The guy in the pic is catching a football, but in his catching arms, there is a Coke-a-Cola Bottle. Also, the O in the word Zero on the bottle looks more like a Q.

  3. You know, if you didn’t mention it, I don’t think I would have noticed it. I guess that means it wasn’t that effective as an ad campaign if me and people like me just gloss over it.

  4. Niiiice.
    I knew that the ball was a football, but I kept seeing a head at the bottom corner. It looked oddly disproportionate, so I looked again and saw that it’s actually the shoulder attached to the left arm.
    Very nice.

  5. To be truthful, this one is what could best be described as pedestrian. It’s commercial art, and not outstanding at that. The bottle shape is suggestive but asymmetrical. The position and outline of the arms seem exaggerated. The combination makes the picture seem surreal.

  6. The head you see at the bottom IS a head. It can not be a shoulder, unless the player has an extra length in his arm, or perhaps two elbows on the same arm.

  7. Then again, perhaps (probably) it is a Photoshop blunder. I suspect that the entire “photo” is a Photoshop project.

  8. So ya in between his arms is a coca-cola bottle and the guy is catching a football and he is a basketball player if you were a sports you would notice

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