Camel’s “Discover More” Billboard Campaign

Smoking is bad! It shortens your life, takes your energy and gives you smelly breath. I know all this, but am still not able to quit. Well, maybe I’ll smarten up one day – hopefully soon. In the mean time, I bring you this set of photos that were produced for Camel. Maybe sharing these make me sort of a hypocrite, but what can I say – they have some pretty original campaign. And it has much to do with OPTICAL ILLUSIONS! Jump inside this article, and observer some of the most fascinating Camel posters. There are dozen of them, some more obvious, and some more difficult to see. Which billboard makes the Camel logo hardest to spot? Which one is best in its design? Which one you liked the most? Try and answer few of these questions, and please share you opinion on articles like this one. Enjoy!












53 Replies to “Camel’s “Discover More” Billboard Campaign”

  1. so… the point of this is
    “smoke camel cigarettes and you will discover…”
    what is there to discover with a smoke?

  2. 1st comment

    the city lights one is the best illusion and is hardest to spot u hav to move back a little to see it

  3. cool illusions, but are they telling people to discover more…..cigarettes? *COUGH* murderers *COUGH*

  4. Well, since we all know to look for Camels right away, they will be easy to find. But if you just see one of these randomly, it would be harder to spot in some.

  5. Thats Awesome!! Kudos to the marketing studio that came up with this. I personally don’t agree with smoking, but I still appreciate the appeal of this campeign.

  6. i really like the raindrops one… all of them were kinda obvious actually except for the party one and the city one. but i like the raindrops! :P

  7. I liked the one with the paint coming off the brush in the glass. I used to dip paint brushes in water just to watch and see what shapes the paint made so it reminds me of all those times.
    The fireworks one is gay. So is the one with the light coming through the trees. too obvious.
    But the other ones are cool.

  8. this is actually really cool. every time i scrolled down to see a new one it was exciting and new. very genius for such idiot A holes.

  9. I liked them all. I found it interesting though that each has a black spot or dark area where the lungs are. Hidden Illusion?

  10. These are really nice…
    I don’t see why people oppose smoking so much, I am 17, started smoking at 16 and I actually think Camels are boss.

    Smoking ftw! MAJOR LOLZ

    (I don’t type like that, it was for parody purposes only)

  11. You smoke?! so gross. Stop the habit. anyway, cool illusions i like the paint in water one. I think that the club and the city lights are the hardest to find.

  12. AAAAh during the summer there are often packets of camel with these images on the packets!!
    I tried collecting them but I only got the one with the fireworks and with the building lights..
    but I think they are really good and I was wondering if all of these designs are on camel packets or not.
    I would really like to collect all of them

    Pouttii

  13. AAA I just thought there are other designs on camel packets with paint “blobs” that are really nice

    pouttii again

  14. their great, but which one shows the camel formation in the decaying lung of a smoker… or the camel from someone puffing smoke. that would look cool but i think its a bit too close to the real truth..

    nice rain drops!!!!

  15. I hate smoking but these are really cool ads…

    I like the raindrops one, the city lights and the ink in the water

  16. I have seen this campaign already. It was from Absolut Vodka and the bottle shape. This is just a pathetic copy of those advertisements.

  17. Hi,

    A couple of days ago I posted a comment about an illusion inside the camel (some Belgian peeing boy – Manneken Pis).

    I see that this comment is not posted.

    Is there a reason for that?

    Any feedback would be much appreciated!

    Thanx a lot.

    wongmanii@hotmail.com

  18. I don’t get the slogan, “Discover more…” what?, camel shapes in the smoke coming out of your dead lungs?

  19. sorry 4 double posting, but one that was a cigarette with a camel in the smoke wud have made the most sense
    just saying
    ♥♥♥,Shy☺☺☻☻xoxox

  20. cool ads, stupid idiots, but cool ads. The city lights were hardest.
    But still, WHO WOULD WANT TO SMOKE!
    Do you want to have prunes for lungs!?

  21. Oh ItS A SmOkInG AdD Oh WeLl I HaTe CaMeLs AnYwAy Jk I LoVe CaMeLs SmOkInG Is IcKy ThOuGh @_@

  22. 3rd from the bottom.. so.. that guy has a Cmel shaped window? and 5th from top is hardest to see for me.. i can SEE the rest quickly like ive seen it 100,000,000,000,000,000 times, but ive never even seen them b4

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