Bottle Cap Shaddow Billboard


A shadow sculpture is an art piece that is not seen by viewing the actual materials that create the sculpture, but by viewing the shadows reflected from the sculpture. Some of the most famous artists in this realm are Tim Noble and Sue Webster, who we have featured on the site more than once, and Shigeo Fukuda.

But as advertisers always like to take the work of famous artists and repurpose it to promote their own products, it is not entirely surprising that this technique has since been incorporated into billboards. Of course, that’s not to say these ads aren’t artistic in themselves. After all, it takes a lot of thought and energy to design something that will be displayed outside, but only be visible at certain times of the day.

As a matter of fact, this particular New Castle billboard was created by another set of artists, Ellis Gallagher and Pablo Power. It is made up of more than 3000 bottle caps and can only be seen at night when the external light shows on it at exactly the right angle.

Believe it or not, this billboard is in my town and I still haven’t even had a chance to see it. I think it’s time I head out that way to enjoy the illusion in person.

  • Alex


  • Linda

    I would like to see a picture of the bill board during the day for comparison. cool

    • Bandit885


      what do we have to compare it to?

    • Natalie

      Click on the blue words “New Castle Video” in the paragraph, you will find a video there. It show a daylight view.

  • z2d4th

    Illusion cannot be seen during day light.

  • Rippa

    awsome did not get it at firs but once i did it is amazing! btw stoked to be the first one to post for this illusion :)

  • Bigbandsinger

    Cool illusion but I wish I could see it in daylight for the contrast.

  • eee efff geee

    Great Illusion and very clever

  • Dave

    I was really hoping for a daytime picture too :-)

  • Jesus
  • Mike

    I’d just like to point out to people who believe they are the first to post (Rippa), that each post has to be reviewed before being added to the site. Hence you may be the 2nd, 3rd, 4th, or even 50th poster.

  • domdom

    For people who want to see it in day light check this out:


  • Kelsey

    Even after watching the video I am still skeptical – the hand just looks wrong…

    oh – it’s not a “New Castle” poster, it’s a poster advertising “Newcastle Brown Ale”

  • Peter

    Jill – sounds like you have your marching orders. Get on over there and take a day-time photo to post here!

    Funny how Newcastle positions themselves as a lighter beer when in North America we are inundated with so much watery beer that I think of Newcastle as a nice flavourful brew. But then, it’s not a porter.

  • richard

    wouldn’t that be the darker side of light?

  • Sergio

    This is just beautiful!

  • Rich

    Where is this billboard at?

  • Bigbandsinger

    Hate to bring this up but this is the third day for this illusion. It appears that this is now
    the norm. Any hope of posting new ones sooner or at least as often as they were before?

  • Bigbandsinger

    Jeeze, I forgot to say that I really love the site.

  • JoeP

    follow the link in the description that says “new castle billboard”….that shows you how they made it and what it looks like during the day and night.

  • Linda

    Click on the Newcastle billboard link in the article and you’ll see how it was done.

  • nicola

    dont get it

  • brad

    Its in your town! go get us a day time picture =D!

  • Rachel

    Where is this located?

  • Abob

    Hi, jill. One quick question. Has Vurdlak quit? cuz last time he posted was 13 days ago and all the most recent posts have been done by u. its not tht i dont like ur posts, cuz urs r just as good as vurdlaks, but im kinda wondering if vurdlak is ever gonna post again? Plz reply?

  • summer

    whats my drama teacher called

  • Syrenje

    It’s NEWCASTLE or Newcastle-upon-Tyne, not New Castle! Dipshit.*

  • wow… awesome

It is main inner container footer text