Volkswagen’s Escher-style Billboards

Probably inspired by Henry Lim’s LEGO installation, Eric submitted these fun-lookingVolkswagen billboards. By now, you are all aware that these ads were based on M.C. Escher’sRelativity“, “Waterfall” and “House of Stairs“. In the gallery below, I included all of the three original posters done by Volkswagen for their “4Motion” van. I think their pitch-line “Get to the jobs others can’t!” suits this Escher campaign perfectly! Have you seen any of these out in the wild?

Advertisement for Volkswagen 4Motion, based on Escher's artwork "Relativity"
Advertisement for Volkswagen 4Motion, based on Escher's artwork "Relativity"

Check out complete set below:

14 Replies to “Volkswagen’s Escher-style Billboards”

  1. I think it’s a cheap ripoff of a fine artist, and shows an absolute lack of imagination. If they can’t thnk of something creative on their own, then just show a picture of the damn car!

  2. This is quite interesting and the repeated volkswagons make a bigger effect. I don’t think this would be impossible to build with lego, unlike impossible objects. This is very easy t build and with a lot of inventive skills I’d like to actually see a house built like this one day. It is possible with bricks. If anyone ever builds a house like this, do post…

  3. It’s possible maybe not just with briks im thinking plaster boards and all that Jazz, but deffinitly gonna have a room like this in my house when im rich and famous!! haha!

  4. I think this illusion is cool, so is Esher himself… Gagnam style parody-> This is Esher style, hey….. No gravity, yep. this is Esher style…… I’m bored… anyone add on.

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