Duracell has always been creative when it comes to marketing their own products. Just check out the already featured examples filled under the belonging #Duracell tag. Their latest campaign (at least when it comes illusion related advertising), combines the relatively known rotating snakes pattern (invented by professor Akiyoshi Kitaoka) with the “endless” power Duracell’s batteries [...]

snake-bus-optical-illusion

Yes, today’s picture shouldn’t be considered true optical illusion. No-one normal would be deceived seeing this huge snake painted on public transportation. Your brain would simply prevent it from fooling you. However, I think it’s great example of creative advertising. Not only did it catch my attention, it became viral around the net as well. [...]

Hmm, something seems wrong here...

Two days ago, me and my better half returned from vacation. I thought I would immediately start on the site. Post new illusions, add new functionality, etc… I forgot one little detail: Each year I return home, somewhere near the end of August, Ragweed (ambrosia ?) season starts. This little plant is a real pest! [...]