In what’s got to be one of the smartest print ad campaigns I’ve seen in a while, HBO’s hit show “Game of Thrones” was advertised in Monday’s New York Times using an innovative technique that makes you do a double-take. With the new season starting this month, I bet we’re about to see even more [...]

Strainer… well, there’s another english word I learned today. Concerning illusion motives – it’s also the first. Are you able to pinpoint the illusion in this miniature “art installation” project? It certainly isn’t that hard to see, but when you do you’ll be amazed how detailed the result really is! I’d like to thank Bernard [...]

Have to say I was a bit disappointed when I saw you recent comments regarding my previous post shameless plugin. I have to admit I should’ve been more careful in which way I was going to share the #news I was so proud of. Perhaps you’re right – even if this is my blog about illusions, [...]

The real key to making shadow art isn’t the shadow itself, but the light and the objects blocking the light that eventually come together to make an image in the darkness. That’s why it’s actually a bit surprising that so few of the artists working with this format have experimented with objects that do not [...]

Shadow art is nothing particularly new, but the way John V. Muntean sculpts his creations to form three distinct images with their shadows, is something worth checking. When his wooden creations are placed on a skewer, held up from one side by a plastic column, and then lit from above, the light cast produces different [...]

Fred Eerdekens is a Belgian artist we’ve featured multiple times in the past. What we have learned by now, is that he is most famous for his breathtaking installations that use light and very purposely placed objects to create typographic spaces. Just like the ones presented below. In my opinion, these are just cool beyond [...]

A shadow sculpture is an art piece that is not seen by viewing the actual materials that create the sculpture, but by viewing the shadows reflected from the sculpture. Some of the most famous artists in this realm are Tim Noble and Sue Webster, who we have featured on the site more than once, and [...]

Checkers optical illusion, one of the very first illusions to appear on this site, an old time goodie and my personal favorite is blessed with the regular habit to reappear out of nowhere. In whichever form it gets recycled, the effect stands strong and it always gets best reviews. Just check out today’s real-life video [...]