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Trapping viewer’s attention, which is the main goal in product advertising is more often than not incredibly difficult task to achieve. While already sky-high, user ad-blindness is rapidly increasing, with no signs on horizon showing this will change anytime soon. However, one method stands tall, promising delivery – still being able to trap attention. Messages […]

An excellent billboard campaign was produced by Mcann Bangkok few years back. I’m surprised it hasn’t surfaced our blog earlier. As can be seen from example photographs below, advertised color bleach removes stains pretty fast! From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain magically […]

Perhaps not the trickiest of it’s kind, today’s art installation depicts human brains made from people. The illusion is very subtle, yet visually adorable. Shown is the dress rehearsal of the first human brain in a series of three, an “Idea Worth Doing” preformed by Rutger Hauer, The Dutch National Ballet and Amsterdam’s creative community. […]

Have you seen this #Escher_inspired poster released by Etrade Australia recently? Titled Spot the opportunity, this poster was done by use of a tessellation technique. Tessellation is a process of creating a two-dimensional plane using the repetition of a geometric shape with no overlaps and no gaps. As we noted before, tessellations frequently appeared in […]

Here’s a teaser poster for an upcoming movie titled The Dinosaur Project. It was submitted to us by regular fan of ours, who noticed that there is much more than meets the eye at first. I haven’t heard of, nor have I seen this movie before, but what I did notice is the illusion hidden […]

I think you were right regarding my last post – on a second look, those photos really do seem manipulated. Sorry for overseeing this fact before blogging about it! Still, you have to admit they would make one awesome post if they were for real, agree? But let’s forget this little mistake I made, and […]

When I stumble across skull optical illusions, I’m very picky when deciding which ones deserve to be featured on Mighty Optical Illusions homepage. It’s not that I don’t like them, it’s just that I think the motive is a bit over-exploited, and rarely innovative nowadays. Most of the things that were there to be said […]

Lenticular graffiti takes a special hand in that the artist cannot just select any old surface to apply this type of artwork. Instead, he or she must scout around, looking for a location that happens to be suitable for this specific type of poster application. That’s why lenticular illusions are much more common to be […]