Here’s one that kept me occupied for days: browsing the net for more stuff, I stumbled upon a peculiar item that kept my attention. This particular die changes its colors somehow, and the mirror that goes with it, doesn’t show what it logically should. I tried, and I tried, but I still can’t seem to understand how the darn thing operates!

You can get the scoop of what I’m talking about via images I’ve included, but the real thing can be seen through the video posted below (inside this article). Tried that? Still no luck? Think it would be easier for me to throw in few bucks, and get my hands on it.

Looking at the video below, do you think you can solve the secret? If you can, please be kind and wait some time before you reveal the answer to others (me included).

Let’s repeat the core: it’s a simple idea really, just place an ordinary die on top of a mirror. In real life, the die has black and red spots like any good die should, but in the reflection it has no spots. When you turn the die, and move it around – still no spots. It’s the damnedest thing and supposedly the effect works with no effort on your part. What’s more, when you flip the dice over – suddenly it has no spots in real life, but spots in the mirror-world appear. Crazy I know, but really amazing. Can we determine exactly how the mirror achieves this unusual effect? If you’d like, you can purchase this illusory toy from our partner store!

The secret is that the end of the presentation rack has 2 mirrors, both placed at 45 degrees towards the street. These mirrors give the impression that the rack continues sideways. In reality, there is only one rack and two mirrors” – Emil

Seen from different angle:

Advertising company that goes under the name of “Lowe Bull” (South Africa), produced an interesting advertisement for this Russian Vodka, and placed it on the walls facing bathroom mirrors in pubs and clubs. If you look directly to the poster, you’ll probably only see some mumbo-jumbo in Cyrillic Alphabet. Right after you give up, use the toilet, and are just about to wash your hands or face, you look at the mirror in front you.

Everything is clear now, and you haven’t got a slightest problem reading the poster. It says: “Men Don’t Drink and Drive“. How could you missed it the first time, you ask yourself? Was it because you were so drunk, and only after washing your face it got you sober enough to read it? Probably it hits you then. You finally understand how they fooled you, and that everything was just a mind trick and an illusion. Never the less, the message got through to you, and you’ll surely remember this ad.

I have to give props to the person responsible for this creative advertising idea. Like I always repeat myself, optical illusions in adverting are guaranteed way to get some exposure for your message. Be sure to remember this if you work for a media company.

Boy, this was probably the longest post I wrote this years. Feels good to see so much of the new content, doesn’t it? You can see a zoomed mirror photo of previous Russian ad, below.