Advertising company that goes under the name of “Lowe Bull” (South Africa), produced an interesting advertisement for this Russian Vodka, and placed it on the walls facing bathroom mirrors in pubs and clubs. If you look directly to the poster, you’ll probably only see some mumbo-jumbo in Cyrillic Alphabet. Right after you give up, use the toilet, and are just about to wash your hands or face, you look at the mirror in front you.

Everything is clear now, and you haven’t got a slightest problem reading the poster. It says: “Men Don’t Drink and Drive“. How could you missed it the first time, you ask yourself? Was it because you were so drunk, and only after washing your face it got you sober enough to read it? Probably it hits you then. You finally understand how they fooled you, and that everything was just a mind trick and an illusion. Never the less, the message got through to you, and you’ll surely remember this ad.

I have to give props to the person responsible for this creative advertising idea. Like I always repeat myself, optical illusions in adverting are guaranteed way to get some exposure for your message. Be sure to remember this if you work for a media company.

Boy, this was probably the longest post I wrote this years. Feels good to see so much of the new content, doesn’t it? You can see a zoomed mirror photo of previous Russian ad, below.