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By on August 4, 2008, with 68 Comments

Remember Shahar Peleg, a multi-disciplined designer who runs Peleg Design that produced our recent Mirror Tic Tac Toe Illusion? Well, this time he produced some optical illusion bottle holders that look amazingly unreal. If you remember, few years ago (or maybe months), we already posted similar (if not the same) photo which resulted a pretty nice debate. Well, this article is a must have. Shame it isn’t available where I live. At least it would give me a nice conversation topic when my friends visit. When you jump inside the article, you can see another photo, and high-res close up of this illusionary object. Did you understand how it works? Answer is more than simple!

  • David

    I’m sure my dad would love it as a birthday present ^^

  • Anonymous

    i wouldn’t say that this was really an illusion. Its just a welded chain and similar bottle holders have been done with bits of rope that are actually rigid.

    still its is a nice bottle holder

  • tom

    I’m guessing this is just a stiff construction, and it just balances due to the weigh distribution..

    Spent ages trying to figure out other possibilities (i.e. It being an optical illusion ;) )

  • Anonymous

    :D haha yeah this one is also rly nice one :}, like it. ty =)

  • Anonymous

    dude, we’ve had this illusion before… I do like it, but get some new stuff.

  • Ally

    I didn’t get it at first…but now i do…after i looked at their website. heh. they have a lot of cool products at http://www.peleg-design.com/shaharPeleg.html Not all of them are optical illusions but they’re cool enough :P like the hanukah one.

  • blait

    yeah these are great, the chain isnt actually a chain like you and i would know it, its one continuous piece of metal (carefully welded together at the chain links so it appears as its a normal chain), as u can see the bottle is counter balanced by the “U” shape swirl of the chain at the bottom

  • Anonymous

    Sweet, I’ve seen the same thing in real life, but with just wood.

    These holders are really cool!

    Anyway thanks for replacing the “hot summer illusion” it was a bit weird

  • art

    well i thought this illusion was preity cool, but why didyou show the multiple views of the bottle?
    BTW: first :)

  • Anonymous

    the links are welded together

  • Anonymous


  • Anonymous

    isnt it just a rigid structure?

  • Anonymous


  • Barrab

    Would that even hold it up, wouldnt it just over balence and fall.

  • charli_13_rocks

    how is that done..?

  • solecitorockero

    wow…. where can I get this? xD

  • Snowman25

    “this time”??
    That thing is minimum a dozen of Jears old :D

  • Gertjan

    Since the chain is welded, it is not so difficult to get. The centroid of the wine bottle is behind the chain and this will cause the bottle to float

  • Anonymous

    Looks like the bottles are glued to a wall and the chains are resting on a flat surface, like a table.

  • insanum

    Ooohhh, Me like, Where can i get one?

  • Anonymous

    i dont get it

  • Osh

    first! =D no i didnt got it XS someone tell me

  • Anonymous

    ok cool

  • Anonymous

    Does that mean the chains are holding the bottle up?

  • Anonymous

    They are jsut rigid?

  • Brandon

    This is not an illusion.. It’s a consumer product. I have a set of these sitting on my kitchen counter. The links are simply welded together into a form that will hold the bottles. You can see that in the last picture.

  • Anonymous

    i hate it

  • Anonymous

    i like it

  • Anonymous

    Like, woo hoo …

  • Anonymous

    Wow I really like this kind of illusion, makes you think out of the box. I saw this exact photo few months back, but it still amazes me. Good post! =)

  • DaniMo

    Belive this is already on your site. (although the close up looks new)

    chain is fixed, would look good hanging from the roof.

  • Anonymous

    Nicely done

  • Alfabites

    The chain is sort of… stiff. You can’t move it. till, if it is like that, what is keeping it up at the back? surely it would tip backwards. look at it close up in the third picture. Looks sort of weilded together.

  • Anonymous

    I think the links in the chains are welded togerther. I would really like to own these bottle holders. darn!!!!!!

  • Rachel

    wow! that is a really amazing design, where can i get one? :P

  • Anonymous

    The chain is rigid: its weight (baricentrum on the right of figure) is balanced by the bottle’s weight.
    (i think).

  • Anonymous

    The bottles are empty and floating in water.

  • Anonymous

    I think the chain is rigid and has an uneven balance without the bottle, so it would topple over to one side. When the bottle is placed inside the rigid hole, it balances the holder and stays up straight.

  • Anonymous

    i,for one,don`t know how this works.can anyone post the answer?
    (1 comment maybe)

  • Psycho-Designs

    no comments? Unless they are waiting approval.

    anyway, I remember when this was originally posted. I researched it and found tons of other cool wacky stuff.

    Not sure why this is being posted again, but it is definitely worth it!

  • Jack

    i like it!!!

  • GG123

    i know how u do it so its a pretty rubish illusion

    first comment WOOOOOOHOOOOOO!!!!!!!!

  • Anonymous

    I no get it. PLease esplain!

  • Philip

    That’s pretty cool (at least it’s better than the illusion you posted before)!

  • Anonymous

    This is simple. It is photoshopped with an Active-X control on Vista. Bill Gates is obviously holding the wine bottle.

  • Griff496

    1st comment!
    Its not a chain, but a fixed stand probably.

  • confused

    the chair links dont move

  • Matoja

    i see dead people

    XD jk well kinda…n the 3rd one i see like a dude a cartoon lyin down… but mm is none of the previous one due to the "white paper" that proves it… is the dude waldo or something like that??

    this one is breakin my head >.<

  • Stephen

    I’ll give you a clue: welding.

  • Loboguy

    nice! =)
    i see how its done .. pretty cool :-)

  • hadia

    i don't get this :S
    hw did they do this??


    • RuVenzORi

      is’ a simple Wine Bottle Stand.
      Chain links are welded together to create a solid object.

  • Kevin

    What! This is not cool! No illusions here, just a balancing act.

  • Cornelius

    That looks very nice and interesting. I don’t get why in the third picture, the bottle seems painted white. What’s up with that??? That’s weird. Photoshop…?…

    • Lucy

      naw just coz its shiny its refecting the white background :)

  • Uber Shwagger


  • Me, Myself, and iPod

    The chain is just made that way. Not that cool. GET OVER IT!!

  • none of ur business cus my name is beddera then urs

    that looks werided

  • tw

    It’s more than ‘just a balancing act’. The balancing is one part of it. What’s more evident is that the bottle appears to be held up by a CHAIN. A normal chain would collapse!

    Of course, as can be made out from the close-up, the chain links are welded together, making it actually a solid piece of metal. But it’s not obvious from a distance.

  • Random dude

    The Chains are obviously welded together.. so the wine bottle cant fall.. on picture 3 focus on the chain rings

  • Jamie Yochim

    the chain is just solid

  • Cheadle

    You can buy these! i got one!

  • b(.)(.)b lover

    the chain i welded together thats easy

  • Sienna

    I think that the bottles are actually standing upright and the chains are stuck to a wall or magnet or something. the photo was just taken on the side.

  • BEN


  • vcg

    wow! how’d he do this? if the bottles were actually glued on the wall.. pretty cool then!

  • Oliver

    the bottles are half submerged into the water that creates the illusion…

  • GenCat

    not really an illusion. Cool bottle holders, tho.