Powered by KikBooks Widget

By on April 1, 2009, with 29 Comments

Hey people! We had some issues with our RSS feed last few days, that prevented the feed from updating with newest articles, thus resulting in your widgets not showing the latest illusion. Hopefully Feedburner fixed it, and we should be operating in full capacity again. If you encounter something fishy, be sure to drop us a line. In the mean time check this ad for a Russian Vodka. Can you read what is says? Is it Cyrillic? Explanation after the jump…

Russian Cyrillic Optical Illusion
Advertising company that goes under the name of “Lowe Bull” (South Africa), produced an interesting advertisement for this Russian Vodka, and placed it on the walls facing bathroom mirrors in pubs and clubs. If you look directly to the poster, you’ll probably only see some mumbo-jumbo in Cyrillic Alphabet. Right after you give up, use the toilet, and are just about to wash your hands or face, you look at the mirror in front you.

Russian Cyrillic Optical IllusionEverything is clear now, and you haven’t got a slightest problem reading the poster. It says: “Men Don’t Drink and Drive“. How could you missed it the first time, you ask yourself? Was it because you were so drunk, and only after washing your face it got you sober enough to read it? Probably it hits you then. You finally understand how they fooled you, and that everything was just a mind trick and an illusion. Never the less, the message got through to you, and you’ll surely remember this ad.

I have to give props to the person responsible for this creative advertising idea. Like I always repeat myself, optical illusions in adverting are guaranteed way to get some exposure for your message. Be sure to remember this if you work for a media company.

Boy, this was probably the longest post I wrote this years. Feels good to see so much of the new content, doesn’t it? You can see a zoomed mirror photo of previous Russian ad, below.

Russian Cyrillic Optical Illusion


29 Responses
  1. Anonymous says:


  2. Anonymous says:

    In fact it says ‘Real men don’t drink and drive.’ I could read it before I had seen the post, but I think it’s a nice illusion anyway.

  3. CareBear says:

    I like this. If folks have to work at reading it, maybe they’ll remember it. Keep up the good work.

  4. Anonymous says:

    Haha cool I’ve seen some of these types of ads. Not exactly an illusion but yeah..

    Pretty good though.

    Happy April Fool’s Day!!

  5. Aiman Amani says:

    Yup, its so easy *no offense*!

    Have you’ve got the news on the April Fool computer worm? I’ve got a post on it if you wanna know…

  6. Felix says:

    Since you’ve already spoiled it..


  7. violetaelf says:

    Very cute.. BUT —

    As a Russian – I would say that it’s closer to Ukranian illusion – not a Russian one.

    Russian language does NOT have “I” letter in it and Ukranian does.


  8. Anonymous says:

    Actually I think it is an optical illusion how most people at first glance wouldn’t notice it and when you look in the mirror you do.

  9. Egdirbr says:

    Haha, that’s funny, and probably a funnier and more pointed when the viewer has a nice buzz going and sees it in the mirror at the bar and realizes how buzzed they really are.

  10. Anonymous says:

    though nice idea its pretty discriminating…

  11. Euclid's Brother says:

    I must be somewhat dyslexic.. I was able to read it immediately w/o seeing the other pictures below..

  12. Detective Kitty says:

    I hate it! This isn’t a illusion!! I thought you would only put illusions on! What’s wrong with you?!!!!???!

    April Fools!

    I was just kidding, this is an awesome illusion, I could read from the beginning though. But it was a good idea to put it in washrooms like that.

  13. Lisa says:

    love the illusion-ish advertisement
    love the site too~

    but its not cryptic, its russian letters.. they just dont make any sence >3

  14. Misa says:

    thats so cool

    and its for a good cause! :)

    hApPy ApRiL fOoLs DaY!!!

  15. Anonymous says:


  16. serendipity says:

    vurdlak is there any reason why my comment has not been accepted multiple times when i have some constructive criticism for you? were they too long or something?

    cause i left a nice comment yesterday, just suggesting that you can look up some more info for some of your posts where you ask your readers to help you. good job on this one.

    and hopefully you’ll actually accept this comment….

  17. vamp says:

    some letters are cyrilic, some are not and there is a number 3

  18. Anonymous says:

    I am a real man…sometimes I drink to get away from the voices…sometimes I drive to get away from the castrating women who so relentlessly hound me with tales I really don’t give a rats ass about….where is the quietude..Oh I drink coffee in the morning and just a little splash of something something on top of that sometimes….but never enough to run up over the side walk and damage someones property and I don’t have the only green can in the neighborhood and those dents are old….

  19. Jaahquubel says:

    Even if you look directly to the poster, you won’t see Russian cyrillic alphabet. In russian there’s no “I” letter. Russians use the “mirrored N” instead. The alphabet you see could be Ukrainian or Belarussian, as far as I know.

  20. spain says:

    I actually saw this same exact advertisement in this same restroom…small world we live in

  21. unknown says:

    GOOD subliminal messaging…

  22. Facebook User says:


  23. Alexey says:

    This is not the Ukrainian and Russian, is a simple set of letters!

  24. Sara says:

    Genius I like illusion that uses a mirror

  25. Yelsi says:

    was anyone else able to read that without even realising it’s backwards…?
    Does that mean there’s something wrong with my brain?

    ^^^^ XD

    cool ad!!

  26. Tess says:


  27. Polina says:

    violetaelf i agree as a native russian,i noticed that right away

  28. Anonymouse says:

    That’s not Russian! I can read Russian an that writing makes no sense! It dous not even have the letter I in it. It’s munbo jumbo.

Speak Your Mind

You can add some images too.