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By on July 13, 2010, with 48 Comments

Can you read what it says in the newspaper headline below? Now try and move your head further away from you monitor. Did this help? This ad was recently placed in a publication that shows the best restaurants in the city (Veja Comer E Beber Magazine), and the idea was to simulate the difficultly people have when trying to read some restaurant menus. When they first look at the text from a standard distance, they can’t read the headline. But as soon as they stretch their arms, taking the magazine further away, the message can easily be read. Did this remind you of our Eye Examination Test, by any chance?

Restaurant Menu Optical Illusion
Restaurant Menu Optical Illusion
Restaurant Menu Optical Illusion

Comments

48 Responses
  1. Crazy Colors says:

    I seen i t right away

  2. LLL says:

    i could read it instantly!

  3. A Snail says:

    A good illusion and like so many rescent ones the size of the picture makes a huge difference to what you see first. My guess is that the picture needs to be the size of a newspaper or magazine to work properly, so anyone viewing this page is likely to see it at arms length size and be able to read it quite easily. To see it as intended you will need to zoom in a bit to get the text nice and big (CTRL = in InternetExplorer).

  4. ali says:

    I saw the small thumbnail through the iGoogle thing first, so it was very easy to read as it was already “far away”… but when I clicked in to get the description of what the illusion was I saw that it was hard to read.

    For ones like these where size/distance matters, are you able to put a different image out to iGoogle? Rather than a resized version of the entire image in this case perhaps a cropped corner of it at full size.

  5. Techrocket9 says:

    I blurred the part in question, then sharpened it, then inverted the colors. Now you can see it close and far. For those curious:

    http://i.imgur.com/F9N6W.png

  6. Qbee37 says:

    Or, in the electronic world, simply shrink the image. I saw it instantly because I have the moillusions gadget running in a small window in my iGoogle page.

  7. mcon1964 says:

    I could read it right away, but I happen to be nearsighted. The problem is that as people get older, they often get farsighted (or need longer arms lol).I see this at work all the time. Whenever something needs to be read, everyone pulls out their glasses. for myself, I find it easier to read by taking off my glasses.

  8. Falon says:

    I love these kind of illusions. Despite them being easy to spot once you’ve seen one, I’m always amazed at the messages between the symbols.

  9. I used to draw peoples names like this in high school for fun!

  10. qwertyuiop says:

    i have this as my on my igoogle and since it was smaller, i could see it straight away, but when i saw the bigger picture, i couldnt read it any more!
    btw the message says:read the best menus without having to stretch your arms

  11. Ron Calhoun says:

    I like the fact that people find a reason to use an Optical Illusion.

    • anonymouse10 says:

      omg!!!!!! i see it! -_- simple. cross your eyes to see abit of what it wrote. xD

  12. JDPower says:

    I saw it straight away too, although I appreciate the illusion when done WELL can work nicely. Perhaps the picture here is too small for it to be effective.

  13. joe says:

    you just need to squint to see it

  14. i love optical illusions in advertising, its clever!

  15. melofelo says:

    This is one where “size matters”, I think.
    I saw it right away, but I think if it were a larger pic the illusion would work better. I can only imagine that I can’t read it. ;~D

  16. Very interesting use of optical illusions. It could prove to be very useful in more ways than one.

  17. danielle says:

    i could read it right away also..

  18. Care Bear says:

    Now if I can just find a restraunt menu I can read without crossing my eyes.

  19. mitch says:

    Not specific to this illusion but check out this titled
    “Key to All Optical Illusions Discovered”

    http://www.livescience.com/strangenews/080602-foresee-future.html

  20. Pygormus says:

    “I seen it right away”? Guess who failed high school English.

  21. Jess says:

    really good use of the illusion

  22. Radical Bombs says:

    Meh you dont have to move your head

  23. tina says:

    I had no problem reading it either way

  24. nadia says:

    “READ THE BEST MENUS WITHOUT HAVING TO STRETCH YOUR ARMS”
    IT IS BEST OBSERVED WHEN YOU ARE AWAY FROM YOUR MONITOR ABOUT 5 FT AND FOCUS ON THE SPACES AND RELAX YOUR EYES AND FOCUS ABOUT 5 FT AWAY FROM YOUR MONITOR AND READ THE SPACES HAVE A NICE DAY EASY ONE CIAO NADIA
    GOOD MARKETING FOR THE OPTICAL COMPANY FOR THE ADVERTISING DEPARTMENT

  25. Bodhi Alarcon says:

    D: i had it in the widget so i saw it right away. kinda ruined it for me… but it’s still coolies.

  26. Mona says:

    If you reduce the size of the screen to 50 % (is that zoom in or zoom out?), it becomes easy to read. But at 100%, it is very difficult. I’m impressed with the person who drew it — it’s an intricate design when you see it up close.

    Karen

  27. Rath says:

    I saw nothing strange on it, it’s perfectly good to read

    Now I wander: Does that says something about my age….. ;-) I think so :D :D

  28. Mii says:

    it says, “read the best menus without having to stretch your arms”

  29. James Smith says:

    the gadget image kinda gives it away. You can read the text before you click to open the site..

  30. pweatherall says:

    I had no problem reading this – as soon as I looked at it on the screen, I knew what it said.

  31. Brad says:

    i can read it regardless of where it is distance wise

  32. josephine says:

    That’s so cool, and a great idea for an add campaign

  33. Scut says:

    I found an illusion on the web that I thought was interesting. Your site has no contact that I could find to let you know about this. I think you need to make your site abit more user friendly

  34. Klaatu Barada Nitko says:

    illusion : something with deceptive appearance.
    even if you have trouble reading it I don’t think this qualifies as an illusion.

  35. Aaron says:

    Haha I read it right away, but then I thought there was another message. I kept zooming out, and standing back, and everything, then I just gave up with “READ THE BEST MENUS WITHOUT HAVING TO STRETCH YOUR ARMS” lol

  36. coolez says:

    its quite easy i just knew it in seconds just cross ur eyes a little

  37. Rhiannon says:

    Read the best menus without having to stretch your arms

  38. Ichigo Hinasaki says:

    I saw it best without my glasses.

  39. erica says:

    i saw it right away… i didn’t know that it was supposed to be an illusion!

  40. jan says:

    it says:read the best menus without having to stretch your arms

  41. olivia says:

    its kinda cool

  42. Panda Bear says:

    If you squint your eyes it clearly states “Read the best menus without having to stretch your arms”.

  43. Someone says:

    just cause you say that you see it right away doesn’t mean you really did. It took me like 2 minutes to see it

  44. read the best menus without having to stretch your arms

  45. Shannon says:

    I zoomed in, zoomed out, held it far away and put it right up to my face. It was extremely easy to read at any distance. I dont get what this was supposed to demonstrate.

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