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By on June 25, 2015, with 0 Comments  

Creative advertising is hard to find these days! Maybe that’s why this Coca-Cola Plants Make Us Happy campaign really caught my eye.

This ad campaign is a series of optical illusions depicting plants. Each ad illusion includes a short quip about how plants make us happy, and go on to say that Coca-Coca bottles are made from plants as well.

The first Coca-Cola illusion out of the bunch is an interesting motion illusion. The leaves in this ad look like they’re moving, perhaps fluttering in the breeze, but it’s really a still image.

Coca cola illusion

The rest of the Coca-Cola illusions are a series of negative space images that look like two different things. So, tell me…what images popped out at you first in these Coca-Cola illusions?


Coca cola plants make us happy

The hands or the bird?


Coca-Cola Illusion

The pencil or the tree?


Coca-Cola plants make us happy

The flower or the kissing face?

These Coca-Cola illusions are definitely creative and just a little bit brilliant! The white and red colors of the ads are instantly recognizable, so this global beverage giant springs to mind almost as soon as you see these Coca-Cola illusions. Once you look at the illusions, you can’t help but read the message announcing that Coca-Cola bottle are now “made from plants” and 100% recyclable, a couple of bonus points in today’s environmentally conscious society.

If you loved these Coca-Cola illusions, be sure to check out theBuenos Aires Zoo animal optical illusions or these Jeep animal optical illusions!


By on June 24, 2015, with 1 Comment  

The existence of UFOs and extraterrestrial life can spark a heated debate. Some swear that aliens from other planets really do visit us, while others scoff at their existence. I, myself, am not quite sure where I stand. I won’t completely discount the idea that aliens and UFOs exist, but I do find the idea to be a little far fetched.

However, in light of some new evidence, I might just have to form a new opinion regarding UFOs and their existence!


Bam! How’s that for solid evidence that UFOs exist?!

Okay, so maybe it’s not rock solid evidence, but it’s still a fun UFO illusion. This is a perfectly timed photograph with the young boy standing in just the right spot. The sun is shining in just the right spot on the wall, but if it was any earlier or later, the effect would have been lost. The little boy seems to be standing there in awe of the UFO, perhaps waiting for it to beam him up?

The graffiti in this photo makes me wonder, though. Was it dumb luck that the sun shines in just the right spot or was it painted that way on purpose? I’m thinking that the artist quickly painted the UFO when the sun was shining in just the right spot to give the illusion of a beam of light. I find it really hard to believe that the perfect light placement in this photo was pure coincidence.

What do you think?

If you’re looking for more fun illusions with UFOs, be sure to check out the face in Area 51!


By on June 23, 2015, with 0 Comments  

Anomalous motion illusions, or simply motion illusions, are static images that appear to move. These types of optical illusions are sometimes confused with GIFs or other types of animations but the images themselves don’t actually move. They just appear to move, usually due to contrasting colors, line placement, or position of the shapes in the image.

Motion illusions can sometimes be a little hard on the eyes, but they’re definitely cool! Today’s moving arrows illusion is a great example of a motion illusion…

Moving arrows illusion

When you look at this moving arrows illusion, doesn’t it look like each row of arrows is moving in the direction they’re pointed? The beauty of the moving arrows illusion, like all motion illusions is that the arrows aren’t moving at all. In fact, nothing in this image is moving! If you don’t believe me, place your mouse pointer at the front of one of the arrows.

These motion illusions will sometimes work differently for different people. If you’re having trouble seeing the moving arrows illusion actually “move” there are a couple things you can try.

First, try not to focusing on the illusion too hard. Or, try focusing on it a little harder. Some people can see the effects of the moving arrows illusion best when they don’t stare directly at it; instead, try looking elsewhere and watch the arrows out of the corner of you eye. I’ve found that the easiest way to see the full effect of the moving arrows illusion, and most other motion illusions, is to move my eyes across the image. Scan your eyes up and down or side to side—not to fast or too slow—and the image will appear to move.

Did this moving arrows illusion blow your mind? Be sure to check out the purple nurple optical illusion and the psychadelic screen melt illusion!

By on June 22, 2015, with 1 Comment  

Speaking of ambiguous…

I’ve found you a pretty interesting illusion today. I have to warn you, though, if you have coulrophobia (clown phobia), this one might give you may want to avert your eyes!

clown or sleeping man

This is one of those very ambiguous illusions that can be seen two different ways. Brilliant, really! Depending on where you focus, you’ll see either a sleeping man or clown.

In this sleeping man or clown illusion, we can clearly see the clown facing left. His eyes are closed and his tassled clown hat is flopped over in front of his face. However, if you look at this image a little closer, you might also notice a sleeping man facing right! This time, the tassled hat is flopped back behind him.

Or, maybe you saw the sleeping man first? I know I first saw the clown first, and I’m curious what everyone else saw first. Let me know in the comments below. And, once you see the second face, either the sleeping man or clown, is it harder to see the original face you saw at first?

Did you love this sleeping man or clown illusion? Be sure to check out the many faces optical illusion and this find the faces illusion!



By on June 21, 2015, with 0 Comments  

It isn’t every day that you run across an optical illusion that really makes you stop and go…”whoa”!

Hopefully, today’s tube illusion will do just that…

Threaded Tubes

When you look at the image, it looks like the string is weaving a series of pipes, or tubes. Take another look, though. This tube illusion is actually a similar illusion to the blivet illusion. The space between the tubes at the top of this illusion transform into the tubes at the bottom of the illusion and vice versa. So, therefore, the thread that’s being woven in and out of each tube would be impossible. It’s definitely a pretty great illusion and very well executed.

As far as I can tell, this tube illusion is the brainchild of Kaia Nao, a pseudonym for artist Joe Hautman. There are actually lots of great original illusions and stereograms on the Kai Nao website, and it’s definitely worth a look!

If you loved this tube illusion, be sure to check out our blivet illusion collection!

By on June 20, 2015, with 4 Comments  

I have a pretty creative and crazy illusion for you this morning! It took me a little bit to actually see this one, so I figured I’d share with you guys. Hopefully, you can see them before I did.

Now for the illusion. Take a look at this panel of squares and tell me how many circles you see…

Circles in squares

This is definitely a pretty tough circle illusion! Like I said, it took me a few minutes to see them all.

I’ll give you a little hint and tell you that there are actually 16 circles in this circle illusion! Hard to believe, huh? But, when you see them, it’s really hard to unsee them. And you might kick yourself when you finally do see it.

Ready for another hint on this circle illusion? There are no raised panels.

Still can’t quite see them? The raised panels are actually an illusion in and of themselves. They’re actually created by circles with horizontal lines places over a background of vertical lines. I’ve taken the liberty of highlighting this to help you see it better…

circles illusions

If you scroll back up and look at the original image, this circle illusion should pop right out at you. If fact, whenever you look at this circle illusion from now on, you should see it for what it really is instead of the raised panels that they seem to be.

Did you like this circle illusion? Check out this black and white circle illusion!

By on June 19, 2015, with 1 Comment  

Impossible objects are some of the best and most amazing optical illusions out there. When you look at an impossible object, you can’t just glance at it and move on. Nope. You usually end up staring at it for a while. Running your eyes along the lines and pieces of the object, trying to make sense of it.

Stare at this impossible object or as long as you like; follow the lines and pieces, inspect the corners all you want. I can almost guarantee you won’t figure it out. Why? Well, because it’s an impossible object, of course!



When you look at this impossible object, take note of the horizontal bar running from the front vertical post to the back vertical post. Wait…or is it the horizontal bar running from the right vertical post to the left vertical post…? Depending on how you look at it, it could be both. But, anyone with even a slight knowledge of how things are built could tell you that this bar couldn’t possibly exist!

The fun part of this impossible object illusion is that, unlike most other impossible objects, this is a photograph, not a drawing. So, it’s safe to assume that this is a tangible object that you can actually hold. But, how is the impossible made possible?

Have you figured out this impossible object yet? Here’s a hint—take a look at the shadows it’s casting. Still can’t quite figure it out? Maybe this impossible crate can help…

By on June 18, 2015, with 2 Comments  

Good morning!

Today’s animal illusions are brought to you by Jeep. Well, sort of. Okay they’re not really brought to you by Jeep, per say, but they’re definitely inspired by Jeep! More specifically, these animal illusions are part of one of Jeep’s recent ad campaigns.

This awesome Jeep ad campaign features a few pretty great animal illusions, and the slogan for the Jeep ad campaign is “See whateer you want to see”. So, let’s see what we can see, shall we?

First up, we have a penguin…

screenshot-washingtonperry.com 2015-06-18 00-23-50

Or is it a giraffe??screenshot-washingtonperry.com 2015-06-18 00-23-27


Anybody love swans? Because here’s a gorgeous swan for you!

screenshot-www.brandingmagazine.com 2015-06-18 00-23-04

Oooh… My bad. It might have been an elephant…

screenshot-www.brandingmagazine.com 2015-06-18 00-22-26


Or, if these animal aren’t your thing, maybe a cute seal will keep you intrigued…


This is a pretty special seal too! It can do a pretty nifty trick. It can turn into a doe…

animal illusion jeep


So, how are those for some animal illusions?

I’m not sure what I love the most about these Jeep animal illusions. The actual animal illusions themselves are amazing! They’re very well done, and it’s nearly impossible to tell that there are two separate animals hidden in each image until you see both perspective. I also love the vintage look and feel of these animal illusions.

Of course, I’m a Jeep owner…so maybe it’s just a Jeep thing…?

(Come’on—you knew that was coming!)

If you love animal illusions, head on over and see if you can find the hidden tiger!