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By on February 22, 2013, with 7 Comments

Hygiene Bleach  Removes Stains Fast!An excellent billboard campaign was produced by Mcann Bangkok few years back. I’m surprised it hasn’t surfaced our blog earlier. As can be seen from example photographs below, advertised color bleach removes stains pretty fast! From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain magically disappears.

Fortunately, this optical illusion effect can be easily reproduced online. Just follow these simple steps:

1. Check the thumbnail of the stained vest on your right: the stain is obvious, there is no point to argue about that. Further away you move from your monitor, the stain becomes more obvious.

2. On the other hand, if you approached it real close, the stain disappears. Higher res photo below might serve as better example than the thumbnail.

What I’ve found even more astonishing is that you don’t need to move your ass of the chair at all for this effect to work – simply concentrate on the stain for a while, and it will immediately vanish! Now how about that for an illusion! I think the effect in place is the same one Ariel used throughout their stain-remover campaign – it’s called Troxler’s Fading. Few more similar examples can be found inside our #color_adapting category!

Hygiene Bleach  Removes Stains Fast!

To show the product’s efficacy, we created these Ads and placed them around the moving walkways and general walkways. The stains were created using visual illusion. Consumers can see the stains from a distance but when they come closer these stains will magically disappear. As they come closer, they can read the message “Hygiene Color Bleach. Removes Stains Fast.” – McCann Worldgroup

Hygiene Bleach  Removes Stains Fast!

Comments

7 Responses
  1. CorrlesID says:

    you’re right, it should be closed to the effect of precise point of the stain. You have and example of that, (but im not sure were in the page so i search it by my own) you can see it here http://www.videosydiversion.com/wp-content/uploads/2009/03/ilusion-optica-cuadros.jpg this is the inverse effect , because blue bars will disapear in this case, but in the t shirt the stain will do it. In other topic wiiiiii… im almost a year watching the site continuesly, and i like it aha aha. congrats for the site.

  2. Prettyprincess123 says:

    could someone tell me how this works?????

  3. destiny says:

    this is sooo cool! it blows my mind!

  4. Mattias Hedlund says:

    Also works if you stare at the white button

  5. suor de sapo says:

    I love these billboard campaigns. More!

  6. Judy says:

    COOOL!

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