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By on October 18, 2010, with 26 Comments

Duracell has always been creative when it comes to marketing their own products. Just check out the already featured examples filled under the belonging #Duracell tag. Their latest campaign (at least when it comes illusion related advertising), combines the relatively known rotating snakes pattern (invented by professor Akiyoshi Kitaoka) with the “endless” power Duracell’s batteries supposedly provide. I love these kind of billboards, as they often turn out very intelligent! How about you? BTW, you can open this image in new window and see it in high res, resulting with effect being shown in its full glory…

Duracell Powered Dancing Snakes


26 Responses
  1. Iva says:

    I love cool marketing ideas like this one! :)

  2. Chopsticksoup says:

    Oh I’ve seen this illusion ages ago…….. Duracell just stole this one…….. :p

  3. vrej says:

    i love these illusions too :)

  4. Don says:

    Hmm…odd, I don’t see any perceived motion in this nor the original.

  5. A Snail says:

    Strange, the snake illusions normaly work for me, but these snakes don’t move, although I do get odd flashes or something from the centre of the snakes.

    Also, the high res doesn’t seem to be working, opening the picture gives me the same picture just on its own. I’m using IE8 if that helps.

  6. Linda Walter says:

    The dots in the middle jump out at you. Wow, can’t look at it too long.

  7. Rahul says:

    Is it really from Duracell campaign? Somehow I feel it is done (badly) by some Duracell-campaign-fan.

    Love the idea though! :)

  8. Honey says:


  9. chris says:

    if u look at the battery, the rotating ‘snakes’ stop

    • Rahul says:

      if you fix your sight anywhere (on the image or outside), the snakes will tend to stop. the illusion is created only when the eyes move, even the slightest movements will create it.

  10. Cockney Cowboy says:

    I’ve looked & I’ve stared & stood on my head ! Nothing happens?

  11. CelticRose says:

    I agree with Chris: the battery ruins the illusion. It gives your eye a fixed reference point and your brain soon realizes that the “snakes” aren’t really moving.

  12. fishyfish says:

    This is lame, all it is, is a normal illusion with a battery in the middle.

  13. jack says:


  14. sonicthehedgehogandcrush40fanxd says:

    oooooo, coool xd

  15. Works for me. Fine illusion :)

  16. Antoine Lowray says:

    If you stare at a single point, after about three seconds, the illusion loses its effect. Don’t think Duracell wants that on there advertisement.

  17. beth says:

    wow, thats trippy..

  18. Prox says:

    I think it’s crap… this is the easiest way of making a commercial i have ever seen. Duracell let me down… switching back to Varta now

    • Typeaux says:


      If an advertiser can make a cheaper ad and pass the savings onto the consumer, I’m all for it. The problem is, they have trouble passing along anything. More money for the execs.

      Personally, I find it clever, even if the illusion itself is a bit dated and tired (to those of us who follow them, anyway). It will be fresh to somebody.

  19. Typeaux says:

    This illusion only works for me if I continuously move my eyes through the picture. Otherwise, the motion stops dead. Whatever I do, I cannot get the arches near the edges to move, ever. They are stationary no matter what. Since this same illusion works better for me without the battery in the center, I assume it has an “anchoring” effect that tends to fix the eye rather than let it wander through the picture, even if you’re not looking directly at it.

  20. Anu says:

    its moving……………………

  21. Kay says:

    i dont see it.. its as still as a dead snake

  22. froggy says:


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