Powered by KikBooks Widget

By on October 18, 2010, with 26 Comments

Duracell has always been creative when it comes to marketing their own products. Just check out the already featured examples filled under the belonging #Duracell tag. Their latest campaign (at least when it comes illusion related advertising), combines the relatively known rotating snakes pattern (invented by professor Akiyoshi Kitaoka) with the “endless” power Duracell’s batteries supposedly provide. I love these kind of billboards, as they often turn out very intelligent! How about you? BTW, you can open this image in new window and see it in high res, resulting with effect being shown in its full glory…

  • Iva

    I love cool marketing ideas like this one! :)

  • Chopsticksoup

    Oh I’ve seen this illusion ages ago…….. Duracell just stole this one…….. :p

  • vrej

    i love these illusions too :)

  • Don

    Hmm…odd, I don’t see any perceived motion in this nor the original.

    • Bryce

      Same here. I don’t see anything.

  • A Snail

    Strange, the snake illusions normaly work for me, but these snakes don’t move, although I do get odd flashes or something from the centre of the snakes.

    Also, the high res doesn’t seem to be working, opening the picture gives me the same picture just on its own. I’m using IE8 if that helps.

  • Linda Walter

    The dots in the middle jump out at you. Wow, can’t look at it too long.

  • Rahul

    Is it really from Duracell campaign? Somehow I feel it is done (badly) by some Duracell-campaign-fan.

    Love the idea though! :)

  • Honey


    • katrina

      agreed. :-D

  • chris

    if u look at the battery, the rotating ‘snakes’ stop

    • Rahul

      if you fix your sight anywhere (on the image or outside), the snakes will tend to stop. the illusion is created only when the eyes move, even the slightest movements will create it.

  • Cockney Cowboy

    I’ve looked & I’ve stared & stood on my head ! Nothing happens?

  • CelticRose

    I agree with Chris: the battery ruins the illusion. It gives your eye a fixed reference point and your brain soon realizes that the “snakes” aren’t really moving.

  • fishyfish

    This is lame, all it is, is a normal illusion with a battery in the middle.

  • jack


  • sonicthehedgehogandcrush40fanxd

    oooooo, coool xd

  • http://www.facebook.com/people/Richard-Haviland/100000657164709 Richard Haviland

    Works for me. Fine illusion :)

  • Antoine Lowray

    If you stare at a single point, after about three seconds, the illusion loses its effect. Don’t think Duracell wants that on there advertisement.

  • beth

    wow, thats trippy..

  • http://www.proxproductions.nl Prox

    I think it’s crap… this is the easiest way of making a commercial i have ever seen. Duracell let me down… switching back to Varta now

    • Typeaux


      If an advertiser can make a cheaper ad and pass the savings onto the consumer, I’m all for it. The problem is, they have trouble passing along anything. More money for the execs.

      Personally, I find it clever, even if the illusion itself is a bit dated and tired (to those of us who follow them, anyway). It will be fresh to somebody.

  • Typeaux

    This illusion only works for me if I continuously move my eyes through the picture. Otherwise, the motion stops dead. Whatever I do, I cannot get the arches near the edges to move, ever. They are stationary no matter what. Since this same illusion works better for me without the battery in the center, I assume it has an “anchoring” effect that tends to fix the eye rather than let it wander through the picture, even if you’re not looking directly at it.

  • Anu

    its moving……………………

  • Kay

    i dont see it.. its as still as a dead snake

  • froggy