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By on June 14, 2006, with 21 Comments

Wonderful billboard (advertisment) optical illusion just came in, submitted by our fan – Daniel Comar. It’s basically commercial for duracell batteries. They are apparently so strong, that they manage to run king-size shopping mal escalator :) Here’s what Daniel wrote:

Hi, I’m a fan of your blog. Keep it up. Thought you might want to feature this one. It was a advertising sticker done by Ogilvy Malaysia for Duracell in Kuala Lumpur. It has just got Silver Pencil in One Show. They are basically 2 floor stickers pasted on top of each other. The screws are printed. Cheers, Daniel “

  • selmiak

    that’s a nice idea!

  • Angel Eyes

    Ha Ha Ha ,That’s cool

  • kristen


  • sdf

    cute but it looks like its a sticker at first glance

  • MMM

    i don’t think so, at firs glance that look real for me!
    expecially the second sticker!

  • Pandas

    yah, the duracell sticker looks fake at first, but not the other one

  • Ben

    the stickers are nice, but look at the escalator itself, it appears to be flat.

  • |me|

    i like flat escalators…


    imagine the packaging and putting them in.

  • Natu

    there was a simmilar duracell bus battery thing. at the back of the bus, the sticker had 2 duracel batteries, with the cover hanging by the screw.

  • flower

    yes ists funny it looks cool!☺☺♪♪♥

  • Dave

    I knew there was something dodgy about those things.
    At last we know the answer as to why they keep cutting out every so often. They didn’t buy re-chargables!

  • Anonymous

    that’s really neatt.

  • good

  • Linda T.

    Um, that is not an escalator, but is, in fact, a travelator, which is flat and simply moves the shopper along for a distance, or can move the person up and down sloped areas and distances that do not require the height of true steps.

    • Audeon

      I disagree. There is clearly a slope – It seems more likely that the exposure time of the camera used was higher allowing the steps to blur (kinda like the people on the device in question) thus making them appear flatter than they are.

  • Grace


  • thelaughinbomb

    what are they ?? AA or AAA or XLAA

  • Bunnasaur

    At first I thought the Batteries were fake and the “Plate thingy” was real…

  • A

    That’s AMAZING!!!!!!!! :D

  • usadayWaF

    Hello, everyone , very cool site .