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By on June 14, 2006, with 21 Comments

Wonderful billboard (advertisment) optical illusion just came in, submitted by our fan – Daniel Comar. It’s basically commercial for duracell batteries. They are apparently so strong, that they manage to run king-size shopping mal escalator :) Here’s what Daniel wrote:

Hi, I’m a fan of your blog. Keep it up. Thought you might want to feature this one. It was a advertising sticker done by Ogilvy Malaysia for Duracell in Kuala Lumpur. It has just got Silver Pencil in One Show. They are basically 2 floor stickers pasted on top of each other. The screws are printed. Cheers, Daniel “

Duracell Battery Powered Escalator Illusion
Duracell Battery Powered Escalator Illusion


21 Responses
  1. selmiak says:

    that’s a nice idea!

  2. Angel Eyes says:

    Ha Ha Ha ,That’s cool

  3. kristen says:


  4. sdf says:

    cute but it looks like its a sticker at first glance

  5. MMM says:

    i don’t think so, at firs glance that look real for me!
    expecially the second sticker!

  6. Pandas says:

    yah, the duracell sticker looks fake at first, but not the other one

  7. Ben says:

    the stickers are nice, but look at the escalator itself, it appears to be flat.

  8. |me| says:

    i like flat escalators…


    imagine the packaging and putting them in.

  10. Natu says:

    there was a simmilar duracell bus battery thing. at the back of the bus, the sticker had 2 duracel batteries, with the cover hanging by the screw.

  11. flower says:

    yes ists funny it looks cool!☺☺♪♪♥

  12. Dave says:

    I knew there was something dodgy about those things.
    At last we know the answer as to why they keep cutting out every so often. They didn’t buy re-chargables!

  13. Anonymous says:

    that’s really neatt.

  14. Linda T. says:

    Um, that is not an escalator, but is, in fact, a travelator, which is flat and simply moves the shopper along for a distance, or can move the person up and down sloped areas and distances that do not require the height of true steps.

    • Audeon says:

      I disagree. There is clearly a slope – It seems more likely that the exposure time of the camera used was higher allowing the steps to blur (kinda like the people on the device in question) thus making them appear flatter than they are.

  15. Grace says:


  16. thelaughinbomb says:

    what are they ?? AA or AAA or XLAA

  17. Bunnasaur says:

    At first I thought the Batteries were fake and the “Plate thingy” was real…

  18. A says:

    That’s AMAZING!!!!!!!! :D

  19. usadayWaF says:

    Hello, everyone , very cool site .

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