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By on August 29, 2010, with 20 Comments

Guys that do marketing for Beans & Beyond created this funny little campaign featuring coffee beans and two mugs, which in the end resemble an owl. If you’re asking yourself what the heck owl has to do with coffee, I think the answer would be owls are awake during the night (as well as their eyes are usually wide open)!

Coffee Owl Billboard


20 Responses
  1. MOVOCELOT says:

    Very cute and very clever!

  2. Commercial Art…..I don’t see the optical illusion. Am I missing something?

    • Oh, help, society is nuts says:

      the illusion is that the mind either sees an owl or coffee related products when looking at the image

  3. jbroeder says:

    And because you can’t fool owls!

  4. Iva says:

    This is just too CUTE!

    I love these kind of posts. Ingenious marketing add always make my day :)

  5. Yulia says:

    That is quite something, it’s so cute :)

  6. Suzanne says:

    Wonderful. Beautifully executed. Thanks for sharing. :)

  7. Chris says:

    the only flaw is that the bubbles go to the edge, which isn’t believeble

  8. Latisha says:

    how cute xxxxxxx

  9. strix nebulosa says:


  10. Jupiter says:

    Very cute I like it. And an owl makes sense to me. If you are trying to stay awake at night (like an owl) you would go for some coffee. Especially some extra strong coffee. I do like the image though. Very clever in making the coffee beans and mugs look like an owl. Such a well done job that you don’t have to TRY to see it… its just there.

  11. Luzmarina Recondo Berriel says:


  12. Blueeye says:

    Very nice and clever! Where did they get this idea two coffeemugs would resemble owleyes?

  13. Thundersong says:

    SO CUTE!!!!!!!!! :> (OWL! HEE HEE HEE)

  14. ferret says:

    AHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!! do owl’s eat ferret’s??????

  15. Zeb says:

    I like it the eyes make it, although if you look at the foam bubles are the same in both eyes, still cool.

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