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By on August 29, 2010, with 20 Comments

Guys that do marketing for Beans & Beyond created this funny little campaign featuring coffee beans and two mugs, which in the end resemble an owl. If you’re asking yourself what the heck owl has to do with coffee, I think the answer would be owls are awake during the night (as well as their eyes are usually wide open)!


    Very cute and very clever!

    • dragon lord4204

      ha ha thats cool and funny right

  • http://www.facebook.com/people/Richard-Haviland/100000657164709 Richard Haviland

    Commercial Art…..I don’t see the optical illusion. Am I missing something?

    • Oh, help, society is nuts

      the illusion is that the mind either sees an owl or coffee related products when looking at the image

  • jbroeder

    And because you can’t fool owls!

    • hysteria


  • Iva

    This is just too CUTE!

    I love these kind of posts. Ingenious marketing add always make my day :)

  • Yulia

    That is quite something, it’s so cute :)

  • Suzanne

    Wonderful. Beautifully executed. Thanks for sharing. :)

  • Chris

    the only flaw is that the bubbles go to the edge, which isn’t believeble

  • Latisha

    how cute xxxxxxx

    • Becky

      Its ony cute coz of its eyes i think :P

  • strix nebulosa


  • Jupiter

    Very cute I like it. And an owl makes sense to me. If you are trying to stay awake at night (like an owl) you would go for some coffee. Especially some extra strong coffee. I do like the image though. Very clever in making the coffee beans and mugs look like an owl. Such a well done job that you don’t have to TRY to see it… its just there.

  • Luzmarina Recondo Berriel


  • Blueeye

    Very nice and clever! Where did they get this idea two coffeemugs would resemble owleyes?

  • Thundersong

    SO CUTE!!!!!!!!! :> (OWL! HEE HEE HEE)

  • ferret

    AHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!! do owl’s eat ferret’s??????

  • Grace


  • Zeb

    I like it the eyes make it, although if you look at the foam bubles are the same in both eyes, still cool.