(27 votes)
Here’s one you probably missed seeing in the wild! Check out what Oxy did as part of their “Disappearing Dots” campaign. Sure, the effect has been more than re-re-cycled on our site, but the idea behind it qualifies it as very smart optical illusion advertising! Old-timers will probably remember how Ariel did something similar back [...]
(31 votes)
Let me show you something I find quite puzzling. Back in the old days, there were these two optical illusions – one showing illusory triangles, and the other one made you believe there are black dots at the gird intersections, while in fact there weren’t any. I think that the illusion I’m about to show [...]
(52 votes)
Along with professor George Alvarez, graduate student Jordan Suchow from Department of Psychology at Harvard University made a new discovery in the filed of optical illusions. The paper titled Motion silences awareness of visual change was published in Current Biology on January 6, 2011 (PDF here). The effect is called Silencing, and it demonstrates how [...]
(45 votes)
Here’s an incredible optical illusion David D. Dario D. created and submitted for our consideration. You’ll need to wait few seconds before the .gif file fully loads, but when it does I promise you’ll love it! Once the animation has started, you’ll quickly notice how outer-rim dots begin shifting themselves up and down. But what [...]
(26 votes)
David Cherry (whose Unreal Movement Triangles we already covered) created something we haven’t had the opportunity to see for quite some time now. His “animation” effect works flawlessly! In order for you to see the effect in its full glory, I was forced to edit David’s original attachment, yet it’s still available if you click [...]
While browsing internet archives for some new billboards, I’ve stumbled upon a peculiar ad done by Mercedes-Benz. It’s depicts their attempt to re-invent the classic Marilyn Monroe – Albert Einstein illusion, and give it a whole new meaning! Apart from saying this poster was done for the new Viano, there is no need to explain [...]
(22 votes)
Optical illusions fool us by violating our assumptions about what we see. The end results of how our brains process visual cues can be fascinating at times. What I have here for you today, is a DIY tutorial for an illusion we already featured once in the past. It’s a rather simple, but extremely effective [...]
(23 votes)
Here’s another submission I overlooked back in 2008. This one was sent in by Andrew Griffiths, who has seen this type of illusion hundreds of times around the net, but never in real life! I, myself couldn’t think of a better example to showcase, than a regular place I visit – a toilet! Remember when [...]
