Do you know that “sinking feeling“, when you feel like everything you do is unimportant, that you sink deeper and deeper, and that everyone else is bigger and more important? At some point in your life, you probably felt this way. Apparently Bovril prevents this “sinking feeling”. Only question I ask you, what the heck [...]

Melissa took the picture below herself, using her digital camera. She has bought a new pair of Nike SB “Optical Illusion” Blazers, and along in the shoebox came a strange black dotted piece of paper. If you look at it from far away, you can see it also pictures a shoe! Melissa further explained: “I [...]

Those of you who liked previous zoo optical illusion ads will probably enjoy today’s collection as well. I have tried learning about what OSA represents, but Google gave me millions of different associations as a result. So once again we depend on our audience to try and decipher the mystical meaning. I believe these illusion [...]

I had hard time deciding which one of these interesting billboards by Leica should I put first. To explain further – if an article consists of more than one photo, ie. a photo-set or image collection, only the first one appears in your widgets and gadgets. Still am not sure which one is the best, [...]

Guido Daniele, an author behind all those “Handimals” we covered in the past, worked with AT&T on a campaign to sell AT&T’s roaming capabilities. You can see the results inside this post. Most of the images I posted lack the signage, info and logos present in the actual billboards you can see across the country. [...]

Friends of mine have sent me these transparent billboards for Sony PSP they spotted online. Have you had the chance to see them live anywhere in your neighborhood? Even though they work only from certain point of view, I think they are marvelous, and catch consumers attention. We really didn’t have much transparent illusions lately, [...]

In Auckland City, over 70% of road crashes involving pedestrians occur on main roads. At least the official statistics state so. So the Auckland City Council (Pedestrian Safety) decided to take precaution measures, and used attractive 3D Chalk drawings to warn their citizens of the danger that lurks them on every step. The campaign involves [...]

So who is perverted now!? Admit, how many of you were fooled and thought this is a very sexy photo of a young woman’s rear? Have to say originally I almost trashed this photo not seeing the illusion myself. For those of you who still don’t get it, the photo below represents feet of a [...]