May 11, 2008 | 13 Comments
Coworker of mine has sent me this interesting photo set. As you see, I have attached three creative posters for the new Wrigley campaign. Wrigley’s new product is called “Eclipse“, for which creative director Cristian Schinadeerman used interesting illusionary approach. I believe the title that goes along with the campaign fits perfectly – “Powerful Fresh [...]
(4 votes)
May 9, 2008 | 23 Comments
My excuse to all of you once again for not posting updates yesterday and day before. It’s been a rushy week I have to admit. The landlord kicked me and my girlfriend out of the apartment because of my inability to keep my mouth shut and just obey landlords crazy terms. What can I say, [...]
(3 votes)
April 7, 2008 | 55 Comments
Hey everyone! Take a look a this funny poster ad for “Australia Post Office”. The title that goes along with it says: “If you really want to touch someone, send them a letter”. I think the line fits perfectly with the billboard. What I’m not exactly sure of, is whether to place this illusion inside [...]
(4 votes)
March 20, 2008 | 144 Comments
Claude Oppikofer sent me this optical illusion few days ago. I believe her email explains it all – “Dear Vurdlak, I took a picture of this commercial poster yesterday. On the original poster it took me quite a while to see the illusion, whereas on the picture it seems very obvious. (But maybe this is [...]
(3 votes)
March 4, 2008 | 15 Comments
This isn’t the most original addition to our billboards section, but creative advertising in a form of optical illusion is something I have been propagating for ages now. How come those stupid big corporations never listen to me? Why don’t they simply hire professional designers for their ad campaigns, banners and online advertising, and make [...]
(4 votes)
February 17, 2008 | 32 Comments
Update: this wasn’t done by Nike, but some other company… Since I don’t like optical illusions on this blog to repeat them selves, it’s becoming harder and harder to find original and previously unseen material. Still, optical illusion billboards belong to one of my favorite categories on this website. This time I found two awesome [...]
(8 votes)
February 1, 2008 | 130 Comments
Scott Pehoushek found this Cloverfield optical illusion poster. I’m not familiar with this Hollywood Blockbuster, but apparently it’s already a big hit in USA. Has anyone seen it? What is it about? Is it worth watching? As it goes with illusion posters, they usually have some sort of hidden face or multi meaning skull integrated [...]
(3 votes)
January 27, 2008 | 36 Comments
Hans Van Mulders found this optical illusion advertisement, and decided to share it with us: “This might be something for your website! Wish you success with your excellent site.” As you see from 3 images below, a large sticker of a pothole was laid on the road creating the illusion of the real pothole. Drivers [...]
(6 votes)
July 8, 2007 | 34 Comments
Hehe, some people recently commented that illusion “Life’s too short for wrong job” was their favorite illusion on this site. Well they are in for a big surprise – I just received two more illusion photos from the same campaign. Those of you who missed the original series, should check them first here, and afterwards [...]
July 4, 2007 | 38 Comments
Maja Zielinska stumbled across this interesting optical illusion campaign done by Veolia Environment company. As I always said, putting optical illusion in your billboard campaigns always brings more attention to your product. Some big companies already discovered this, and got great results. Just check Sony Bravia’s illusion posters, Harley Davidson motorbike faces, Veja Magazine’s provocative [...]
