Pat Toner found this interesting outdoor execution, and thought it would be a great addition to our billboards section! Look at the first photo below. At first everything appears normal, but if you scroll down and see the rest of the gallery, you’ll quickly realize how smart their idea really was! The company behind this [...]

Prancha-Oculum-Gastronomia0

Can you read what it says in the newspaper headline below? Now try and move your head further away from you monitor. Did this help? This ad was recently placed in a publication that shows the best restaurants in the city (Veja Comer E Beber Magazine), and the idea was to simulate the difficultly people [...]

Ariel Ace Blind Spot Optical Illusion Poster

Ariel did some very smart optical illusion advertising in the past, and this one deserves to be mentioned as well. If only they would recognize how much free air time we give them, and decided to sponsor us. Unfortunately, I don’t see this happening any time soon :) Anyway, the latest flick has much to [...]

Update – I’ve uploaded few more illusions to our Facebook fan page. Be sure to send your submissions over there, as we are (luckily) overfilled with mail submissions! Oh, and one more thing… Yahoo! Games gave us an recognition! Check here. If you haven’t noticed, we’ve pretty much ignored ture billboard illusions for some time [...]

schneide-beer-ad-illusion-optical

Those provocative-sexist billboard ads are getting more and more popular lately. What can I tell you – sex sells. Anyhow, I was given this funny beer ad I think you will love. It was sent by Martin Couture, who found it on the internetz. What do you see in the photo below? I’ve never head [...]

Christian Rauch lives in Germany, more precisely Stuttgart, and he stumbled upon these interesting water bottles that advertise healthy way of life. I doubt the speed of loosing weight is reciprocal to progress of emptying the bottle (by drinking from it), but our lil’o lady trapped inside the bottle states this is true. I won’t [...]

Spartan Golf CLub Logo

This fine logo makes much more sense after you’ve read the title. It was pointed out by one of our fans, more specifically user called Briamah. I don’t know whether this is a fictional logo to showcase author’s design skills, or maybe Spartan Golf Club really exists out there in the wild. Either way, it’s [...]

This short video filled with homemade optical illusions was created by Donny Miller especially for the launch of “Vault” by Vans Spring 2010. It had me fooled for not seeing the illusion at start, even though I’m used seeing 3D Chalk Drawing examples almost each day. Did the video manage to trick you as well? [...]