



(16 votes)
January 2, 2009 | 36 Comments

Guido Daniele, an author behind all those “Handimals” we covered in the past, worked with AT&T on a campaign to sell AT&T’s roaming capabilities. You can see the results inside this post. Most of the images I posted lack the signage, info and logos present in the actual billboards you can see across the country. [...]
December 28, 2008 | 47 Comments

Friends of mine have sent me these transparent billboards for Sony PSP they spotted online. Have you had the chance to see them live anywhere in your neighborhood? Even though they work only from certain point of view, I think they are marvelous, and catch consumers attention. We really didn’t have much transparent illusions lately, [...]
December 23, 2008 | 47 Comments

In Auckland City, over 70% of road crashes involving pedestrians occur on main roads. At least the official statistics state so. So the Auckland City Council (Pedestrian Safety) decided to take precaution measures, and used attractive 3D Chalk drawings to warn their citizens of the danger that lurks them on every step. The campaign involves [...]




(31 votes)
December 6, 2008 | 132 Comments

So who is perverted now!? Admit, how many of you were fooled and thought this is a very sexy photo of a young woman’s rear? Have to say originally I almost trashed this photo not seeing the illusion myself. For those of you who still don’t get it, the photo below represents feet of a [...]




(7 votes)
December 5, 2008 | 42 Comments

It seems LEGO finally recognized impossible object illusions as another great (optical illusion) way to promote their product. I’d like to think their inspiration came of this website – specially Escher Style category, but it’s much more likely they stumbled upon some of Andrew Lipson’s work, instead. I liked LEGO very much back being a [...]




(10 votes)
December 1, 2008 | 44 Comments

Bob Guckert from Pittsburgh (USA) emailed one of his discoveries. It’s a logo for the Pittsburgh Zoo. Apparently, he found out that the logo holds an interesting optical illusion. He knew of this picture for sometime, but only after visiting our website, he started to see things differently. This is what Bob wrote in his [...]




(23 votes)
November 21, 2008 | 36 Comments

It’s time for the “Deceiving Billboards” again! We already posted 3 sets in the past, whose links you may find below the first photo. I have beat myself again – you’ll notice there are almost 30 billboards posted this time. Each one is special, and has that optical illusion feeling. I’m positive they will all [...]




(6 votes)
November 19, 2008 | 22 Comments

When I was a kid, I was a big fan of Metallica. On one of their first albums, there was a song titled “The Call of Ktulu”. I didn’t like that particular one so much, but the title was very powerful and stayed in my mind for very long time. Later I found out by [...]





