Hans Van Mulders found this optical illusion advertisement, and decided to share it with us: “This might be something for your website! Wish you success with your excellent site.” As you see from 3 images below, a large sticker of a pothole was laid on the road creating the illusion of the real pothole. Drivers [...]

Hehe, some people recently commented that illusion “Life’s too short for wrong job” was their favorite illusion on this site. Well they are in for a big surprise – I just received two more illusion photos from the same campaign. Those of you who missed the original series, should check them first here, and afterwards [...]

Maja Zielinska stumbled across this interesting optical illusion campaign done by Veolia Environment company. As I always said, putting optical illusion in your billboard campaigns always brings more attention to your product. Some big companies already discovered this, and got great results. Just check Sony Bravia’s illusion posters, Harley Davidson motorbike faces, Veja Magazine’s provocative [...]

ClubMed Illusion

Remember that popular campaign done by Harley Davidson? They made really successful promotion of their new models, because of their smart optical illusion advertising. Everybody loves illusions, and they are certain to attract viewers attention. Sony did the same thing with their Bravia LCD Campaign. You can find all of them in our Billboards category. [...]

Look at this reference by Orange, it gives you a glimpse of a better world. I’m not sure if Orange is a telecommunications provider, or deals with something else, but obviously they tried to give us impressions that if we use their products, we can expect more enjoyable future. Who knows… At least their pavement [...]

Just found this album cover from a band called Time Requiem. It is even called “Optical Illusion”. I believe you’ll have no trouble spotting the illusions in this image. The fiery guy in the middle is juggling four impossible objects. What is even better, we covered all of them in the past. First one is [...]

As I wrote in my posts before, rarely something grabs an audience’s attention more effectively than a clever optical illusion. The Cool Hunter shares my opinion, which I’m really glad. Let’s see if he notices our link and links us back :) This wonderful mobile transparent billboard for The Red Cross, is currently gracing the [...]

Siddharth A Deshpande found something really cool on the web. It is a billboard of a Motorcycle company I believe, name of the campaign is “Build Yours”, where you are probably able to fine tune your custom motorcycle. Anyway, when I shrink the photo (as seen below), you get impression it’s a profile of a [...]