It’s been a long time since we posted Part I of the “Deceiving Billboard Ads“. Many of you have already forgotten my promise about making the sequel, but luckily I haven’t. In the same manner I’m keeping all of your emails, comments, suggestions and submissions in the back of my head, preparing space and surroundings [...]

Coworker of mine has sent me this interesting photo set. As you see, I have attached three creative posters for the new Wrigley campaign. Wrigley’s new product is called “Eclipse“, for which creative director Cristian Schinadeerman used interesting illusionary approach. I believe the title that goes along with the campaign fits perfectly – “Powerful Fresh [...]

My excuse to all of you once again for not posting updates yesterday and day before. It’s been a rushy week I have to admit. The landlord kicked me and my girlfriend out of the apartment because of my inability to keep my mouth shut and just obey landlords crazy terms. What can I say, [...]

Hey everyone! Take a look a this funny poster ad for “Australia Post Office”. The title that goes along with it says: “If you really want to touch someone, send them a letter”. I think the line fits perfectly with the billboard. What I’m not exactly sure of, is whether to place this illusion inside [...]

Claude Oppikofer sent me this optical illusion few days ago. I believe her email explains it all – “Dear Vurdlak, I took a picture of this commercial poster yesterday. On the original poster it took me quite a while to see the illusion, whereas on the picture it seems very obvious. (But maybe this is [...]

This isn’t the most original addition to our billboards section, but creative advertising in a form of optical illusion is something I have been propagating for ages now. How come those stupid big corporations never listen to me? Why don’t they simply hire professional designers for their ad campaigns, banners and online advertising, and make [...]

Update: this wasn’t done by Nike, but some other company… Since I don’t like optical illusions on this blog to repeat them selves, it’s becoming harder and harder to find original and previously unseen material. Still, optical illusion billboards belong to one of my favorite categories on this website. This time I found two awesome [...]

Scott Pehoushek found this Cloverfield optical illusion poster. I’m not familiar with this Hollywood Blockbuster, but apparently it’s already a big hit in USA. Has anyone seen it? What is it about? Is it worth watching? As it goes with illusion posters, they usually have some sort of hidden face or multi meaning skull integrated [...]