Absolut Thessaloniki Illusion

(9 votes)

Suicico, one of our forum moderators, submitted this cool illusion. Here’s what he said: “The following image is an advert made for Absolut vodka. What is wonderfull here, is that nothing was manipulated on following photo. It is a well known place in Thessaloniki, Greece – it’s called Aristotelous Square. And the most cool part [...]

Super Cleaning Spray

(10 votes)

This is great stuff! This quite original commercial for ICU cleaning spray, gives you illusion that people have walked into doors, thinking there are no doors present. It should demonstrate how effective ICU cleaning forumula is… I am aware these kind of billboards aren’t 100% optical illusion, but I love to post them anyway, since [...]

Burial Ceiling: Anti-Smoking Campaign

(14 votes)

Have you seen some of these painted ceilings in your home-town? As you might have guessed, the idea of this anti-smoking campaign is to drive attention and shock. Murals are painted on ceilings in smoking rooms, giving you impression you are inside the grave, and when you look up, you see the burial from the [...]

Nike Building Illusion

(8 votes)

Check out this cool billboard for Nike Tennis shoes! It appears that the building behind them is bent, which should illustrate how perfect those shoes are and how fast they can make you run with them! Brilliant advertising idea!

Pizza Delivery Illusion

(14 votes)

Alec Usticke sent in this clever advertisment. It’s Mission Impossible-style stickup that makes it look like there’s some hot toasty pizza being shoved in your face as you peer out your peephole. It is a perfect way to reach those hermits who never leave the apartment. Admen at Saatchi & Saatchi came up with this [...]

Broken Window Shop Optical Illusion

(8 votes)

Eventhough this window shop appears to be broken, it’s just another creative advertising done by apple. It sure does it’s purpose, and that is to drive people’s attention. I would’ve never guessed it’s just a sticker across the whole window. Brilliant! Jump inside this article for more pictures from different corners, and at the end, [...]

Elusive Victory

(7 votes)

This ironic billboard for “Bush Reelected” edition of Veja Magazine won number of prizes arround the world. It isn’t noticable at the first sight, but if you know how to read “between the lines”, you will notice there’s a Davnici-Code-style of encrypted letters between the first noticed “Victory” letters. Can you decode it and read [...]

The Light Surface Fold Advertisements

(9 votes)

Another user submitted illusion! Thanks guys! You are what makes this site so wonderfull. Others, be sure to take Lee Wallender, who submitted this illusion, as an example, and start submitting your findings today :) As you see this billboard has different effect when sun is shinning and on a cloudy day. Can you guess [...]