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By on August 27, 2011, with 28 Comments

A shadow sculpture is an art piece that is not seen by viewing the actual materials that create the sculpture, but by viewing the shadows reflected from the sculpture. Some of the most famous artists in this realm are Tim Noble and Sue Webster, who we have featured on the site more than once, and Shigeo Fukuda.

But as advertisers always like to take the work of famous artists and repurpose it to promote their own products, it is not entirely surprising that this technique has since been incorporated into billboards. Of course, that’s not to say these ads aren’t artistic in themselves. After all, it takes a lot of thought and energy to design something that will be displayed outside, but only be visible at certain times of the day.

As a matter of fact, this particular New Castle billboard was created by another set of artists, Ellis Gallagher and Pablo Power. It is made up of more than 3000 bottle caps and can only be seen at night when the external light shows on it at exactly the right angle.

Bottle Cap Shaddow Billboard

Believe it or not, this billboard is in my town and I still haven’t even had a chance to see it. I think it’s time I head out that way to enjoy the illusion in person.


28 Responses
  1. Linda says:

    I would like to see a picture of the bill board during the day for comparison. cool

  2. z2d4th says:

    Illusion cannot be seen during day light.

  3. Rippa says:

    awsome did not get it at firs but once i did it is amazing! btw stoked to be the first one to post for this illusion :)

  4. Bigbandsinger says:

    Cool illusion but I wish I could see it in daylight for the contrast.

  5. eee efff geee says:

    Great Illusion and very clever

  6. Dave says:

    I was really hoping for a daytime picture too :-)

  7. Mike says:

    I’d just like to point out to people who believe they are the first to post (Rippa), that each post has to be reviewed before being added to the site. Hence you may be the 2nd, 3rd, 4th, or even 50th poster.

  8. domdom says:

    For people who want to see it in day light check this out:



  9. Kelsey says:

    Even after watching the video I am still skeptical – the hand just looks wrong…

    oh – it’s not a “New Castle” poster, it’s a poster advertising “Newcastle Brown Ale”

  10. Peter says:

    Jill – sounds like you have your marching orders. Get on over there and take a day-time photo to post here!

    Funny how Newcastle positions themselves as a lighter beer when in North America we are inundated with so much watery beer that I think of Newcastle as a nice flavourful brew. But then, it’s not a porter.

  11. richard says:

    wouldn’t that be the darker side of light?

  12. Sergio says:

    This is just beautiful!

  13. Rich says:

    Where is this billboard at?

  14. Bigbandsinger says:

    Hate to bring this up but this is the third day for this illusion. It appears that this is now
    the norm. Any hope of posting new ones sooner or at least as often as they were before?

  15. Bigbandsinger says:

    Jeeze, I forgot to say that I really love the site.

  16. JoeP says:

    follow the link in the description that says “new castle billboard”….that shows you how they made it and what it looks like during the day and night.

  17. Linda says:

    Click on the Newcastle billboard link in the article and you’ll see how it was done.

  18. nicola says:

    dont get it

  19. brad says:

    Its in your town! go get us a day time picture =D!

  20. Rachel says:

    Where is this located?

  21. Abob says:

    Hi, jill. One quick question. Has Vurdlak quit? cuz last time he posted was 13 days ago and all the most recent posts have been done by u. its not tht i dont like ur posts, cuz urs r just as good as vurdlaks, but im kinda wondering if vurdlak is ever gonna post again? Plz reply?

  22. summer says:

    whats my drama teacher called

  23. Syrenje says:

    It’s NEWCASTLE or Newcastle-upon-Tyne, not New Castle! Dipshit.*

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