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By on February 20, 2007, with 27 Comments

Damien Toy and Lea Hinchcliff emailed me almost simultaneously about these anamorphic coasters. I believe they are great marketing trick to pull the media attention. As you see you can see the “hidden message” only if you place a cup of coffee, beer glass or cylindric mirror on top of the coaster. I’m not sure if the camera that takes this photos, has to be in right position as well, or you can take photos from anywhere. Marvelous! There are bunch of similar photos inside this post, below the fold. You can check slightly different use of anamorphosis in Ambassadors Skull illusion. Even Walt Disney’s characters have been used in similar creation to make a portrait of a famous cartoon artist. Pretty interesting, I should try and make one of my own some day. It’s just that I have so little spare time, and so much ideas on my mind ts-tss….

  • Anonymous


  • BatSpit

    I want some. They seem like you could DIY.

  • Anonymous

    I wonder where you can get those cups and saucers. That would be a nice gift.

  • Anonymous

    You can see what is says without a cup!!

  • Anonymous

    After the UK civil war pictures of the king were outlawed. Supporters would paint a portrait of him using a similar technique. It would be painted on an artist’s pallet, with a hole in. When a shiny tube, the diameter of the hole, was slotted into the hole on the pallet, the Kings image would magically appear reflected in the tube. However if you did not know the trick you would think it was just a messy artists pallet.

  • Anonymous

    More similar Guinness adds…

  • Shannon

    this is really kool. i want one but i want it to be personalized… heck my dad could do that. well anyways this is really kool.

  • NiQue


  • Anonymous

    Print words so you can read them in a mirror….. BRILLIANT!!

  • Anonymous

    dude those are awesum!!!!!
    thats smart
    i would have never thought of that
    course i am not a guiness.
    not one bit.

  • Paperfolder

    Cool cups. Anamorphic cups and saucers are sold at http://www.lazyboneuk.com/store/pro681.html, for around 8 GBP.

  • Anonymous


  • Prashant

    This is cool… but I dont agree that u can’t figure out what’s written as it is.

  • K-9

    This reminds me of the Secret Portrait of Bonnie Prince Charles. A tray shows what seems to be a blur; but when the correct glass is placed on the tray, the reflection shows the Prince. After 1745, it would have been considered treason to display the portrait and this was the way to do so secretly.

    Thie Secret Portrait can be seen at the West Highland Museum, in Fort William, Scotland.

  • Anonymous

    I love these things! So simple, but so smarty :)

  • Anonymous

    Wow Those are cool first u dont recognize anything but then u realize what it says

  • Michele

    LOVE IT! Where can I buy those?

  • Anonymous

    There is one piece of Anamorphic software that is available on ‘the net’called AnamorphMe.

    Works on several image files ie JPG etc.

  • curtis

    whoa sweet man

  • Outasync

    In West Bromwich, (West Midlands, UK) there are some of these at the bus station. Mosaic on the floor around a distorted silver coloumn – as you walk around it, you can see the pictures reflected in the coloumn’s surface.

    BTW – I love this site. Keep up the good work!

  • Bennett

    Whoa I like this one

  • Anonymous

    does anybody actually make that sort of a shape in their toast when they bite?

    love the idea but from the pictures it seems like you’d need to be looking from too low a point.

  • the technogirl

    simple science with convex reflecting objects. u can build one. but still cool!

  • Anonymous

    lawl i could red this wifout a glass ITS CALLED READ IT BACKWARDS!!!!

  • someone u dont know

    i do not get it…. how is it an illusion?

  • kooki101

    THOSE R SO COOL i luv eem’ but u no if u hold the plate up to a mirror u cood reed the message just as well :)

  • franky

    I saw some other examples of this at the Dali museum in Figures in Spain and they really blew my mind at first! Great Idea and i applaud all those who create these imaginative delightful pieces of art :)