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By on October 12, 2010, with 38 Comments

If you haven’t heard, there is this organization called AMREF (short for African Medical & Research Foundation), which makes the World’s Leading African Health Development Organization. And as you might have guessed, it battles to provide better health care to people of Africa. But what’s even more interesting for us, optical illusion-orientated audience, is AMREF’s recent billboard campaign. Check out these incredible posters below! What do they remind you of? How about blurring your eyes for a second? Unfortunately, AMREF didn’t come to this idea by itself. In my belief Manu Dibango did it much earlier with his Wakafrika LP cover. You can see it attached at the end of this post.

AMREFs Wakafrika Billboards
AMREFs Wakafrika Billboards
AMREFs Wakafrika Billboards


38 Responses
  1. Denzel says:

    South america??

  2. Denzel says:

    Pshhhh i mean Africa :P

    • Bryce says:

      LOL . . .we all do dumb things, Denzel. I’m just glad I didn’t say something stupid like “a gall bladder.”

      Cool idea, but not much of an optical illusion.

  3. Jacob says:

    freaking awesome…i wonder how long it took them to do that, there’s some editing but the actual positions of the people and the clothes must have taken ages to do…AWESOME

  4. Care Bear says:

    They even included Madagascar. Very artistic and nicely done.

  5. SnowBerey says:

    lol fail of corse its africa, (im not racists its just a way of describing people) y else would it be black people?

  6. lolz says:

    wow, this is an optical illusion how?

  7. qwertyuiop says:

    all the people are mini africas!

  8. Denzel says:

    Pshhhh i mean australia

  9. zwerty says:

    Its obviousley africa you dont need to blur your eyes to see that

  10. ohmygosh says:

    pretty cool. At first I had no idea where the illusion was til I tried blurring my eyes. Awesome! Though the rose one I don’t really like.

    Its too…like, just grab a cool bride and some roses and change the shape of the roses. Done!!


  11. This isnt a comment on this illusion i just wanted to show you this link to a really cool art installation


    or google heike weber installations

    i love your site i have it on my google home page

  12. SDER says:

    Couldn’t figure out the illusion at first… but it’s pretty cool.

  13. cindi says:

    Africa is what I see.

  14. Ben says:

    NUMBUH THREE AND… yea i saw it at first

  15. Whatcamallit says:

    I like that billboard. Simple, but effective.

  16. chris says:

    for those of you that don’t know, the people are supposed to resemble africa, same with the flowers

  17. Jupiter says:

    How can people be saying its not an illusion. Its something looking like something its not. In this case people (or roses) looking like the country of Africa. It may not be the most elaborate illusion but it still is an illusion.

  18. smartopolistherism says:

    Its africa!

  19. smartopolistherism says:

    no i mean south america! duh! im so stupid!

    • Greenpuff11 says:

      People usually get confused between south america and africa because when the countries were in one mass called pangela,africa and south america were one land. Infact is u can cut out africa and south america from a map u can fit them together like puzzle pieces!

  20. Very interesting,but I am not that impressed…………

  21. Someone says:

    Both South America And Africa Duh?

  22. jazelyn says:

    I got the flowers and stuff, but i didnt get the people at first. then im like “im so dumb. its south america!” lol

  23. FREAK MAN says:

    u no need to blur eyes u can tell its africa from 2 cuntrys away not much of ilusin tho

  24. Greenpuff11 says:

    The people form Africa and their shoes form Madagascar very creative!

  25. obamas butt wipe says:

    ooohhhh now i see it

  26. brown poot says:

    aaa what?

  27. Randy Hale says:

    south america and africa do look alike, but those pictures definitely look like africa

  28. sherry says:

    ithink it africa because of the little island at the en nd there

  29. sherry says:

    ithink it africa because of the little island at the end there

  30. livipop99 says:

    i like the shoe thing lol

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