By on October 21, 2011, with 181 Comments

I have just received this optical illusion from my former classmate – it’s a promotional poster for some sort of product called Horlicks. I’m not gonna tell you what the the illusion here really is, as I have confidence you’ll manage to spot on your own. I’m sure you will find it sooner or later. Yet, there is a chance you won’t like it as much as I did (which is mostly because it managed to fool me when I first saw it). The only hint I can give you is this: if you think you’re seeing a hand holding a magnifying glass, think again! BTW, I was surprised how no one answered my earlier question :( !?

Comments

181 Responses
  1. Eric says:

    handle gave it away for me – figured the little things in the “magnifying glass were bacteria or something – not enlarged”
    as an illusion – I like it; probably wouldnt have been so readily fooled if it wasnt for the title… was with that?
    and as far as a promotional poster… what are they saying? its bland? seriously… what are they trying to get across?
    awesome illusion – horrible promotion

  2. ramiro says:

    what is it

  3. Frank says:

    How is this not obviously a cup of coffee?? O.o (Magnifying glasses don’t foam)

  4. GEM says:

    What is it?? I cant tell

  5. Jeff says:

    Got it right away but I stare at that all day workin in a bar.

  6. dustyvanila says:

    Ahh Horlicks, yum, if you’ve never tried it now’s the time.

  7. Sergio says:

    I love Horlick’s!

  8. CissyDoraTrix says:

    I first thought it was a magnifying glass! It’s really coffee <3

  9. SonnyC says:

    Why look! It’s a cup of coffee, perhaps with cream!

  10. whootie says:

    Good one. Enlarge to really see the illusion. Thought I had a dirty screen @ first. lol

  11. Alice says:

    I had to enlarge the pic but i got it cool illusion!

  12. txedomoon says:

    took me a while to visualize this one.
    must be a lack of caffeine.

  13. guemes bill says:

    Ok, so I didn’t see it the first time and yup! it’s easy to not see it right off…..Thanks fella’s ya’ got me again!!

  14. guemes bill says:

    Oh yeah and by the way, my morning cup is usually in a black mug too!

  15. z2d4th says:

    Mug of coffee

  16. Mike says:

    I can’t wake up in the morning without my first magnifying glass of illusion.

  17. Norm says:

    Good one! Thanks! :-)

  18. :? says:

    I don’t get it. Is it a cup of coffee? Why are people talking about magnifying glasses? Is the illusion in her hand? :’( I don’t see it!

  19. eee efff geee says:

    HAHAHAHA I GET IT HAHAHAHA

  20. Eric says:

    Is it a hand holding a cup of yellow liquid? Please tell me what it is because I don’t get it, and if it IS a hand holding a cup of yellow liquid, why is the title “See Your Little Ones Grow”?

  21. Artemis Fowl says:

    COFFEE!!!!

  22. Luke says:

    That’s clever, first thought that it might be different thing ‘holding’ the maginifying glass, but then realised

  23. popesantaxiv says:

    Mhmm. The minute I saw “horlick”, I got it. it’s a milky drink powder that’s used to strengthen children’s bones and help them grow healthy. Excellent illusion.

  24. jeremy says:

    is it suposse to be a coffe cup

  25. LOLCAT says:

    i love this illusion!

  26. ramanathan says:

    horlicks in btw the glass :)

  27. William says:

    The lil bubbles around the inside of the cup gives it away

  28. Care Bear says:

    Count me in if it has Hazelnut Creamer.

  29. Ice says:

    Well, I know what Horlicks is so I get the picture.

  30. Gnucklehead says:

    Hey, That was great fun!
    Wiggerlocky Naybaby, don’t go slow,
    Go like Elvis, Go Man Go!

  31. Blax says:

    First i saw the photo and thought that i would see a magnifie glass and then i read the text, after 10sec i saw the ….. XD you fooled me >.<

  32. Rath says:

    The hand appears as if he or she is holding a magnifying glass but IF you look carefully, there are bubbles frothing around the rim, which means that the magnifying glass is actually a cup of Horlicks. You are fooled by this because the background is the same as the Horlicks drink.

    Angry_Rath.PNG
    My photo.

  33. Fink says:

    Along with @doax 2 spoons, I’ll have some cream.

  34. Chenoa Zephyra says:

    Got it and love it!

  35. kunstbanause says:

    i cant find a contact field so ill take this one
    maybee old too you but new to me:
    http://www.dezeediedenkt.nl
    check it out its full of the best intentions ;)

  36. John Elliott says:

    Now that is really cool! I enjoyed it, it fooled me at first sight. Neat. And I love Horlicks.

  37. Dee says:

    Got it! Luv Horlicks.

  38. Andrewpoky says:

    oh i get it! haha funny

  39. 'lynne says:

    Easy when you know what Horlicks is.

  40. aid says:

    got it because of inner edge ….. not a magnifying glass

  41. Myonen says:

    I prefer mine black so it took me a minute

  42. JackOfAll says:

    Unfortunately, the “Horlicks” in your post gave it away for me; no illusion remained when I looked at the picture.

    It’s delicious, by the way.

  43. tara says:

    i get it now…that’s really cool!!

  44. Z says:

    its really easy picked it up on the first look

  45. Erin says:

    I saw that first and the magnifying glass second. hmm

  46. bettyboop says:

    oooh… its coffee i get it now (:

  47. bettyboop says:

    jk. i just looked “horlicks” up. its a malt drink thingy :/

  48. PromiseMe says:

    It took me a while but I got it eventually!

  49. Horelicks was a well-known maker of malted milk tablets, which were the brown color you showed.
    I ate them like candy back in the late 1950s-early 1960s. I got nostalgic (and hungry) looking at the ad you posted!

  50. nobody says:

    um its kind of obvious…i saw it as soon as i looked at it

  51. sharon says:

    horlicks is a malt drink that can help you sleep at night its really nice you make it with hot milk though some people make it with water, its a bit like ovaltine………and i knew straight away it was a cup yumm think ill go make a horlicks xxx

  52. dom says:

    i got this first time as the inside of the mug had bubbles :)

  53. Rath says:

    It looks as if the person is holding a magnifying-glass BUT if you look carefully, there are bubbles frothing around the rim, which indicates that the person is actually holding onto a cup of Horlicks, not a magnifying-glass. The reason why you are fooled is because the drink’s colour is the same as the background and the bubbles are quite small.

    Angry_Rath.PNG
    My photo

  54. sue hutchinsonaswas says:

    first time I cant work one out

  55. rtw says:

    I drink coffee in a black cup with lots of milk, so this one was easy for me.

  56. Kirk says:

    I saw it right away. It is something that I consume every day,as do most people.

  57. Shane says:

    Tagging this post ‘cup’ kinda gives it away……

  58. mycaricature says:

    Horlicks is delicious!!

  59. sindy006618 says:

    i got it straight away lol!!

  60. stacie says:

    Thats how I like mine.

  61. cyber says:

    i thout it was a magnifier glass and yup i was fooled

  62. wendy says:

    Its a cup of coffee with milk in it…top side view

    • Simon says:

      Horlicks is NOT the same as coffee! D’uh. One is a hot milky malt drink that purports to help you chillax to SLEEP-and is the same colour however you make it. The other is, as ev1 knows, a drink that can be had hot or cold, can be kinda diff shades depending how you prepare it, u can get lotsa diff varieties of coffee as opposed to Horlicks where there’s um 2 kinds-reg and chocolate and the most marked diff’rence is of course that coffee is reckoned to keep one AWAKE! Don’t start me on decaf heheh! *Sorry for the textual harassment folks, I know it’s not important n it don’t amount to a hill of (coffee) beans Lol. Now, bk to the matter in hand-optical illusions… x

  63. Josh says:

    I would have guessed the colour inside the cup would be exactly the same as the colour outside it. Then I got the real point of the illusion :).

  64. Honey says:

    sweet illusion !

  65. please post the comment i left the other day. or let me know why it didn’t pass muster. thanks.

  66. seth says:

    thats easy. its just a cup of coffee

  67. illusion lover says:

    that is awesome

  68. chelsea says:

    its a mug with horlicks mixed in milk in it.

  69. Peter Spijkerman says:

    Verry impressive. Due to my mentalcoach ‘being’, I’d like to buy a poster from this. Can anyone tell/help me?

  70. 7ass00n says:

    Is it sugar free ?! :P

  71. quack yup quack says:

    ew horlicks is disgusting

  72. Odell says:

    Its a cup of coffee

  73. Julie says:

    coffee mug

  74. Sonic says:

    WHAT IS IT!!!!!!! I WANT TO KNOW!!!!!!!!! PLZ!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WHAT IS IT!!! I KEEP ON LOOKING! NOTHING!!!!!!!! Except a piece of blank paper that is the same colour as the wall… Nothing much on the paper…. just blank….

    NOW WHAT IS IT!!!!!!!! >:( I know to look “under” the screen but…. I HAVE A COMPUTER…. NOT A LAPTOP! So I can’t see under it. I only saw a bit though… In the magnifying glass.

  75. fatimah says:

    ha! a cup oh this ‘horlicks’

  76. HaloDUDE80 says:

    Took me a while to figure this one out!

  77. bree says:

    holding a mug….

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