By on October 21, 2011, with 191 Comments

I have just received this optical illusion from my former classmate – it’s a promotional poster for some sort of product called Horlicks. I’m not gonna tell you what the the illusion here really is, as I have confidence you’ll manage to spot on your own. I’m sure you will find it sooner or later. Yet, there is a chance you won’t like it as much as I did (which is mostly because it managed to fool me when I first saw it). The only hint I can give you is this: if you think you’re seeing a hand holding a magnifying glass, think again! BTW, I was surprised how no one answered my earlier question :( !?

See Your Little Ones Grow!

Comments

191 Responses
  1. John says:

    Coffee cup.

  2. Duncan says:

    It’s a mug of coffee. ‘See your little ones grow’ entails children, and parents usually drink coffee. Plus it looks like a magnifying glass.

  3. Travis says:

    Its a coffe cup! the bubbles around the edges gave it away!

  4. bring it says:

    It is a coffee mug she is holding

  5. BNya says:

    I see a woman’s hand holding a coffee cup…

  6. ??? says:

    Magnifying glass? I only see a coffee mug…

  7. mrboma says:

    A mug with coffee, or tea, or a latte, or something similar.

  8. Ant says:

    Yup, I got tricked/fooled. :)

  9. Sissy hall says:

    Its either a cup of tea:D
    or coffee

  10. bandit885 says:

    i had to enlarge it to get a closer look, but i got it…. the inner edge of the “magnifying glass” gave it away for me. :)

    nice one.

  11. gjkuhi says:

    I got fooled took me about 20 seconds to realise it was a cup of coffee

  12. L says:

    I got it. But I had to enlarge image to pick it up.

  13. Rootman says:

    At first glance it’s a hand holding a magnifying glass, but it’s actually a hand holding a coffee cup that’s colored nearly identically to the counter it’s over.

  14. :) says:

    Ha. I get it.

  15. Matthew says:

    it’s a cup of coffee!!!

  16. Kimon says:

    COFFEE!

  17. Umar says:

    oh man horlick is the shiz – btw its a mug that looks like a magnifying glass :D

  18. Budi says:

    owh..this is awesome..
    I`ve been fooled 2 times!

  19. ItsDave says:

    I would say that this is a cup of either hot chocolate or malted milk with the hand holding the handle of the cup. The thumb is in line with the handle making it appear like a handle. The same color background makes it appear as if you are looking through a glass, except for the small bubbles around the rim. Nice Photo effect.

  20. Doax says:

    2 spoons of sugar plz xD

  21. Sathish says:

    Got it in 2 secs flat.

  22. Vera says:

    a cup of coffee?!!

  23. Vera says:

    well, googled Horlicks and i got it now.

  24. Emmy says:

    It’s a cup of coffee I knew it right away

  25. Moe Lester says:

    I noticed the foam but for a long time a thought it was just a magnifying glass above a pint :P

  26. Linda says:

    mmmmm……frothy…

  27. me123987645 says:

    I didn’t get fooled but it is quite a great way to advertise!

  28. me123987645 says:

    oh, and also I am sorry for not answering your question but I don’t live in the US so thus, I cannot answer your question.

  29. quack yup quack says:

    its so cool but FYI horlicks tastes teribble

  30. quack yup quack says:

    oh i get if you drink it you will grow so thats what they want to show

  31. Dave says:

    Horlicks is a drink popular in Europe and Asia. It’s a powder you mix with hot water (or hot milk) and end up with a kind of sweet milky thing- it’s quite good, but I can’t describe the flavor exactly- sort of like a malty sweet deliciousness :)

  32. Jeffrey says:

    I definitely liked this one however much you did.

  33. Chakolate says:

    It was the way the hand was holding the handle that did it for me.

  34. Like cafe says:

    Nice took me a wile tho

  35. XRayA4T says:

    As a Horlicks user it is pretty obvious.

  36. I see it! It’s not a magnifying glass! It’s a cup o’ joe!

  37. Kelsey says:

    A hand holding a cup of Horlicks :)

    (Horlicks is a malted milk drink popular in the UK)

  38. Gina says:

    I love it <3

  39. cgimusic says:

    That is awesome. In answer to your previous question, I have no idea about how the agency’s work but TrueCrypt is open source and works fairly well.

  40. Pxie Dust says:

    Wow, i actually found that super easy, still good tho

  41. Benua says:

    Too tired to find, i’m gonna take a coffee.

  42. lisas says:

    horlicks is a malt drink, similar to hot chocolate, mostly drank in the evening!

  43. Ben says:

    oh I see it now. wow that’s really clever.

  44. debbie says:

    the name Holicks gave it away for me….mmmmmm

  45. Flabawoogl says:

    That was amazing, I laughed at my stupidity when I found it! xD

  46. Aaron says:

    Haha the way the hand holds it gave it away for me… literally just stared at it for about 10 minutes… nice

  47. OOZandOZ says:

    Thanks. Your hint helped me look further, and the cafe au lait background clinched it.

  48. Glidos says:

    I like it. Hey, I wish you could find some of the old Benson & Hedges cigarette adverts from the mid seventies. I remember one which had a huge bare packet in the corner of a blacksmith’s, covered with a cloth, and all the lettering being prepared in metal, some hanging over the anvil, some in the furnace, glowing red. They were art. Pity it was cigarettes they advertised.

  49. Jean says:

    I too had to enlarge then i got it very good

  50. Oron says:

    Good illusion, but what was wrong with my answer yesterday?

  51. AB says:

    Wow that took me a long time, even with enlarging it! I saw the word under the tags but still couldn’t see it. Love your site:)

  52. Phil says:

    Nice one, fooled me, but got it eventually.

  53. RickyM says:

    For our cousins across the pond, Horlicks is a UK hot malted milk bedtime drink favoured by many senior citizens.

    Thanks for the great illusions, makes my day every time I see them.

  54. melk says:

    I LIKE MINE BLACK

  55. Anh Pham says:

    I sure the author use photoshop for the background, the colors look samilar

  56. Ed says:

    smells nice

  57. anna says:

    Horlicks is an old malted milk product.

  58. Ally says:

    Got it! im having one of those as we speak!

  59. kjm0591 says:

    very cool…didnt see it until I enlarged

  60. Mike says:

    HInt: Horlicks is a hot drink.

  61. Leroy says:

    Horlicks is a nice drink…

    And yup. The bubbles really give away the illusion when you look at it closely

  62. Alex says:

    It’s actually a cup of hot cocoa/hot coffee

  63. barbara says:

    WOW, this really got me at first, thought it was a spy glass then a wand to blow bubbles then finally, a cup of hot Horlicks! I should have known as I’ve seen Horlicks in stores before now. But this stumped good at first. Good one

  64. Matjl says:

    it fooled me, at first i thought it was a magnifying glass, then a bubble maker, and then i finally saw what it is.

  65. RuloCore says:

    I got it in… 5 seconds :) I don’t lie, seriously.
    HINT: The title can help you :)

  66. fred says:

    Hmmmmm, chocolate ! Or ist it coffee ;(

  67. Phenix says:

    Horlicks is a drink, my mother used to drink it all the time, so that is what gave it away for me.

  68. Alex says:

    William Horlick (the namesake of Horlick High School in Racine, WI – go Rebels!) invented malted milk. With that information this illusion shouldn’t be too tough to figure out.

  69. Josh says:

    Horlicks is a milky hot chocolate powder, notoriously known for it’s drowzy effects and sweet sweet taste :)

  70. Sentinel says:

    Horlicks is a drink made from malt.

  71. Comp1 says:

    In answer to your earlier qusetion about encription: ANY computer cypher is breakable under brute force. It’s just a matter of time. The high “bit code” used the longer the crack takes. With current technology, a 256-bit code could take a brute force program several hundred (or even thousands) of years to crack.

    So again, everything is crackable. But in 2ooo years, will you really care if they find it?

  72. marcy says:

    that’s a lot of cream lol

  73. dnada says:

    Horlicks is an english instant product apparently had just before sleeping(I’m pretty sure, I am Australian and have never tried it). I hope that is not too much of a giveaway.

  74. Joe Smith says:

    same color as my coffee with half and half, i saw it immediately.

  75. Lindsey says:

    I got it pretty quickly.

  76. tashi says:

    wow that is really awesome……
    it really is too good.

  77. Preethi says:

    Good one and I got it ! Horlicks being spoken about here.. quite unexpected ! Its a Health Food Drink Brand here in India.. a malt based hot milk drink.

  78. JUSTME says:

    As I am an avid coffee drinker….I wasn’t fooled =)

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