By on March 20, 2008, with 164 Comments

Claude Oppikofer sent me this optical illusion few days ago. I believe her email explains it all – “Dear Vurdlak, I took a picture of this commercial poster yesterday. On the original poster it took me quite a while to see the illusion, whereas on the picture it seems very obvious. (But maybe this is only because now I know it!) Henniez is the most popular soda water in Switzerland and the text says: The water full of life. Best regards, Claude”

Let’s see how many of you spot the illusion right away. It took me few seconds before I noticed it. Who will be the first to spot it? Additionally, I would like you to check our first optical illusion category in the sidebar, more precisely – “3D Sidewalk Chalk Drawings“, see any changes? It took some time, but looks much nicer now. I started to rearrange (polish) all my categories. There will be additional small thumbnail for each illusion in their appropriate category. First category has been re-designed completely, and others will follow. Please share your opinion. I’m planning to refurbish all categories in the following weeks. Do you like these changes I did? Any suggestions? Thanks for your advice!


Comments

164 Responses
  1. Anonymous says:

    YAYAY I Found it!!!!! and first comment!!
    wow its so obvious now that ive found her

  2. Michaela says:

    WOAH!! There’s a lady diving out of the splash!

  3. Anonymous says:

    wow, it is a girl that is kinda cool. once i looked at the splash i saw it right away.

  4. Anonymous says:

    Took my friend a while. I got it right away. Very cool effects

  5. electroprep786 says:

    Is it the womens body that is formed with the splash??? If so thats pretty cool

  6. HappyDevil (AKA. Your Reflection) says:

    Very nice :D
    I can see the “illusion” but I won’t reveal what it is.
    Now that I know where/what it is I can’t seem to stop seeing it!

  7. HappyDevil (AKA. Your Reflection) says:

    Oh, and very good improvements to the pavement drawings section :D

  8. Anonymous says:

    Yay 1st comment

    Saw it right away…. a female body

  9. Shane says:

    I see it now, water full of life. I like it but it took me a while.

  10. Chris says:

    Saw it very quickly. Nice illusion, too.

  11. Anonymous says:

    I THINK I see the illusion. Because of physics, water should move in parabolic motion. However the water isn’t moving in parabolic motion. Instead, it’s going towards the source. Also, the water is going up at a certain spot where the water isn’t falling. I hope that’s the illusion. O_O LOL.

  12. snowalkerpup13 says:

    It took me a while to see a woman with in the splash.

  13. Anonymous says:

    this is an easy one it actually jumps out at u

  14. Anonymous says:

    Kind of reminds me of the Propel ads touting water for active people. Try this link.

    http://www.youtube.com/v/905WIj_jom4&hl=en

    If that doesn’t work just go to You Tube and search ‘Propel (Mineral Water) Ad’. That should bring it up. Kevin

  15. laidback1064 says:

    Didn’t notice it at first but once I looked closer I could see it. Cool picture!

  16. Anonymous says:

    It’s quite easy

  17. HenryCohen says:

    its a woman in the splash!!! thats so cool

  18. Anonymous says:

    Wow, that is awesome! It only took me about 2 seconds, I really like it. I have never commented on here, but look everyday. I really like your postings!

  19. Anonymous says:

    You mean water i’nt flowing straight down, but in curves!

    (Or do belive in jumping mermaids without fishtails? ;-)

  20. redblood says:

    Thats freakin AWESOME!!

  21. Lucy says:

    When I saw the thumbnail, I couldn’t see it right away. I looked at the article with the full-view version and I saw it right away. Nice illusion, kinda fits with the commercial. If you look closely, there’s a woman sculptured in the splash of water.

  22. Anonymous says:

    Well that’s a tad too obvious!

  23. Anonymous says:

    cool
    yey first post

  24. Anonymous says:

    cool illusion. I see a lady stretching out her arms.

  25. adolphsson.se says:

    I just love those subliminal advertisings. Found one similar for a Coca Cola ad the other day.

    Brilliant!

  26. Torsten says:

    One Second. It was way too obvious!

  27. Emel says:

    lovely ad indeed.
    All I see is the nude female and the little child ….! is that right?

    cheers

  28. Anonymous says:

    great illusion. i like intelligent commercials!
    And… i bet, this post is going to hit the 100 comments mark because there is a naked woman in the illusion :-)

  29. jrlaff says:

    Didn’t spot it immediately… Nice one!

  30. Chris says:

    ahhhh haha i see it! its quite clever actually. good work.

  31. Gringo says:

    There is a woman in the splash. Arms up.

  32. Anonymous says:

    Dear Vurdlak,

    I love your changes in the first category! Now i can easily find all the illusions I havent seen. Thanks!
    Today’s illusion is also great – it took me few seconds to spot it …

    Maja

  33. Anonymous says:

    It’s a lady jumping out of the water, looks really good and realistic…

  34. Anonymous says:

    I just scrolled down and POOF i saw it, very easy illusion. But cool ^^

  35. jake says:

    Oh i get it….lady in the water.

  36. Sebastien says:

    Is it the water curves that are physically impossible?

  37. Ayumi says:

    is it the girl?? its cool ^^

  38. X-Zon3 says:

    Sorry for my bad english…however i think the illusion is on the right “splash” of water…i can see a woman right there with open arms

  39. Anonymous says:

    Took me a few seconds, but I see her now. Very good, I like it =]

  40. Hells-Fury says:

    Saw it straight away quite an easy one we have similar one’s here in england.

  41. BobbyT says:

    I can see it woo!
    Very subtle though.
    Looks nice too *wink*

  42. Anonymous says:

    i saw it before i even read your description

  43. Anonymous says:

    Women in water

  44. loik says:

    Nice one just look at the water ;) nice Ad from this company

  45. loik says:

    Nice one. Beautiful ;) nice Ad from this company

  46. Anonymous says:

    The illusion is that of a lady bouncing off the water.

  47. Anonymous says:

    Got it!!! the girl!!
    Cheers
    M

  48. ldlorcad says:

    First of all let me say that I truly enjoy checking this webpage everyday. We all need a little “fun” stuff to help us get through our work days.
    As far as the changes to the page, I absolutely love the thumbnail images. It enables me to see which ones I’ve seen and which ones are new. I can’t wait to be able to check out all the rest of the categories without clicking on all the individual links. It is a definate improvment. Keep up the great work!

    -Lori

  49. Trigger says:

    Be it a person jumping out of the water?

  50. Cameron says:

    It wasn’t that hard to see.

  51. Michel Carlini says:

    Cool! Took me some time to see it…

  52. Goulu says:

    in fact it’s a still from a video advertisment you can see here : http://www.dailymotion.com/video/x2phe2_henniez_ads

  53. Anonymous says:

    its a woman in the bigger splash

  54. Anonymous says:

    Is this an illusion?
    I think its just a good example of photoshop skills.

  55. Anonymous says:

    COOL! There is a whoman in the water. WOOT, first comment!

  56. Anonymous says:

    Why is it always a woman?

  57. Anonymous says:

    woah! there’s a person jumping out of the water! that’s so cool!

  58. PrivateMartin says:

    I have figured it out. look at the part where the water splashes out towards the right. you would be able to see a girl jumping out of the water with her arms outstreached.

  59. vach says:

    very cool

  60. Anonymous says:

    I noticed it right away. Pretty cool.

    I also want to say that I like your revampnesses…is that a word? hehehe. Love this site!

  61. Joseph says:

    I see a man leaping out of the water with life, like in 3 secs

  62. Anonymous says:

    Saw it straight away but its really good!

  63. Anonymous says:

    First to spot it!!! Nice illusion. It really is full of life huh?

    Rainbow Demon

  64. Anonymous says:

    Very easy to spot after reading the email.

  65. courtney says:

    lovely :]

  66. Anonymous says:

    a naked chick? anything else?

  67. Anonymous says:

    Very cool, I like this one.

  68. Anonymous says:

    ya i saw it right away

    nice

  69. Anonymous says:

    it’s fairly obvious, but still a really nicely done advertisement.

  70. PeanutPQ says:

    is it mother earth? :P

  71. Me says:

    Their’s a “living” lady coming out of the splash!!! that’s so cool!!

  72. Tina :) says:

    I really like this one.. i didnt have any trouble spotting the illusion..

    I love this site :)

  73. Anonymous says:

    I don’t get it. HELP!

  74. Anonymous says:

    okay as soon as i posted that comment i saw it! lol its good!

  75. Moorsy says:

    Actually, that’s pretty cool.
    Took me a while to notice the woman diving out of the surface, but hey…

  76. Seffers066 says:

    The woman is jumping with the joy of being alive. Nice one.

  77. Anonymous says:

    It’s A woman

  78. Anonymous says:

    The figure of the lady on the right hand side… very nice.

  79. Anonymous says:

    dude, this isn’t even an illusion!
    optical illusion: an optical phenomenon that results in a false or deceptive visual impression.

    but the representation shown is a manipulated photo, and there really is a human form in the water splashes.

  80. Reverend Ref + says:

    I’m just wondering if she’s naked.

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