Duracell's Creative Sticker Illusions
March 03, 2008 by Vurdlak
This isn't the most original addition to our billboards section, but creative advertising in a form of optical illusion is something I have been propagating for ages now. How come those stupid big corporations never listen to me? Why don't they simply hire professional designers for their ad campaigns, banners and online advertising, and make them integrated with optical illusions? They would get amazing reactions and high amount of visibility. Their ads wouldn't pass unnoticed.
Let me put this simple: we have all developed banner-blindness on websites we visit, and traditional IAB banner standards simply don't work anymore. If for example, specifically targeted ad for this website was created in a manner like the below Duracell advertisment, it would be part of this site's content, and would attract enormous response, but what is more important targeted and quality content for our community as well. In this way, we could all get rid of those annoying ads in the sidebars, headers and footers of our websites, and concentrate on the content, which would be advertisement it self. What do you think about this? I think this could apply to all categories and markets, optical illusionary marketing I mentioned was just an example.
Interesting approach was done by Sony few years ago, with their posters for Bravia. But still, it didn't provide complexity which it could potentially produce with more original and complex illusions. What are your thoughts on this?
Let me put this simple: we have all developed banner-blindness on websites we visit, and traditional IAB banner standards simply don't work anymore. If for example, specifically targeted ad for this website was created in a manner like the below Duracell advertisment, it would be part of this site's content, and would attract enormous response, but what is more important targeted and quality content for our community as well. In this way, we could all get rid of those annoying ads in the sidebars, headers and footers of our websites, and concentrate on the content, which would be advertisement it self. What do you think about this? I think this could apply to all categories and markets, optical illusionary marketing I mentioned was just an example.
Interesting approach was done by Sony few years ago, with their posters for Bravia. But still, it didn't provide complexity which it could potentially produce with more original and complex illusions. What are your thoughts on this?
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looks vers funny, i would like to own one of these for my car.
sieht sehr witzig aus, wünschte ich häte eins von diesen für mein auto
The one on the car was genious. The other one wasn't that awesome.
Missed my mail?
i want that thing for the car!
i agree tho the other one isnt that good.
o<:¬ ]
the first one's okay, and the second one is not a sticker. it's a really bad photoshop job, but it still looks cool.
eh...
i agree with pancake, it doesnt look very real! more like a ps job! would be very cool to own such a sticker though! nice illusion
I think that's the new kind of electric car.
Je crois que c'est la nouvelle génération d'auto électrique!
umm idk what the second one is, but it is not a really bad photoshop job.
very amusing
Well, if I were to put it on my car I would want it to be on a magnetic sheet, so I could easily move to a new car when necessary. But if it were really a car that runs on dry cells, then that would make $3.50/gal for gas look good!
Nice couple of shots. I'm sure the initial, "wha'tha. . ?" is pretty good on these when seen from the right context in the wild.
Really funny, do you think we can get it somewhere? I'm wondering if it's accessible for consumers..
Greetings, Romme.
not sure if these youtubes are random ads or what, but there was olivia munn in one o.O