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July 4, 2007 by Vurdlak | Share  

Maja Zielinska stumbled across this interesting optical illusion campaign done by Veolia Environment company. As I always said, putting optical illusion in your billboard campaigns always brings more attention to your product. Some big companies already discovered this, and got great results. Just check Sony Bravia’s illusion posters, Harley Davidson motorbike faces, Veja Magazine’s provocative campaign, Red Cross’s disaster poster, Sandra Bullock movie poster, etc… Many of these I already categorized inside Billboard Illusions category. In the following photo set, you should be able to see all kind of things – trees, butterflies, flowers you name it! Which one did you like the best? You think there is a chance these weren’t manipulated with some photo editing software? Chances are slim… Maja also wrote:

“The newest British version of The Economist was just delivered to my office. In there I found an add of company called Veolia Environment. Immediately I thought about your illusions as I remember seeing other pictures you published from Google Earth. I went to Veolia’s website and found more then just one pic. I don’t know how they did those pictures, but I don’t think it’s pure nature. Enjoy”

Veolia Environnements Optical Illusion Campaign
Veolia Environnements Optical Illusion Campaign
Veolia Environnements Optical Illusion Campaign
Veolia Environnements Optical Illusion Campaign
Veolia Environnements Optical Illusion Campaign

Comments

40 Responses
  1. Anonymous says:

    pretty cool

  2. liveH says:

    the last is difficult to understand:)

  3. Maxwell says:

    all pretty easy, last took me a few seconds to see :)
    They are cool though, i like the idea!

  4. Rebecca says:

    Awesome! I love the tree one!

  5. Not At School Anymore says:

    wow that is totally amaizing! Wow I cant beleive this

  6. Hello says:

    I didnt notice it at first but the last one has two fish in it just look closer

  7. Vorny says:

    these photos are amazing!!!!
    this world we live in is a great place. i wouldn’t want to be any where else!!!!

  8. Jan says:

    Photoshop??

  9. Anonymous says:

    ihate my dad. nice stuff though

  10. Aida says:

    that’s really cool,
    if y’all notice..the three silo in the last pic looks like a bubbles made by the smaller fish.

  11. chuck75 says:

    i hate your dad too. the pics are neat.

  12. Anonymous says:

    Very nice, and very clever too.

  13. Elisabetta says:

    I’d love to live in a world where these things were real and not photoshopped :) But the pics are beautiful, the butterfly most of all.

  14. Anonymous says:

    why is there also a ‘photoshop’ comment? illusions can be photoshopped or not. it doesn’t matter. these are nice.

  15. multimolti says:

    yeah really nice!

  16. Anonymous says:

    Click to activate a

  17. Anonymous says:

    i think it’s supposed to be a whale

  18. Mrs Fenix says:

    wow these are really kool

  19. josh says:

    I think its photoshop – just look at the fields in the ‘illusion’ of the sun.

  20. Yana says:

    hehehe, there’s a pop-up tool tip on the tree city one. People should be more careful when they take screenshots :)

  21. Anonymous says:

    Everyone hates your dad, didn’t you know? What’s the second picture? I assume it has something to do with the yellow, but I can’t make anything out.

  22. Anonymous says:

    I hate My mom! ♥Awesome♥

  23. Anonymous says:

    Your dad sucks, but look on the bright side these pictures of nature look like pictures of nature.

  24. Anonymous says:

    Dude! The second pic is totally logic, it’s a tulip^^

    BTW: at the first pic look close in the top left-hand corner, you’ll see the trees are copied and they slice the buildings in half….

  25. Anonymous says:

    My favorite is the ladybug in the left hand corner above the tulip! :) :) :)

  26. Anonymous says:

    whoops! i meant right hand corner…

  27. Nathan says:

    R U dead? Come on. Wii want illusions!

  28. Nathan says:

    I clicked on random illuion and it gave me the toys illusions catigory page. Is there any way to make it so it JUST goes to illusions? These pics r cool!

  29. yoho says:

    the tree loked like a brain to me

  30. Anonymous says:

    Yer there was a load of these on those adverts for the army. there was forks and spanners, they were so cool

  31. Chelsea says:

    They are so awsome!!!

  32. Anonymous says:

    that iz soooooo cool how do u do that???

  33. kajojone says:

    eh? why does number three have a notice saying “click to activate a” hmm? (-;

  34. kajojone says:

    its me again sorry typing error its numba 4

  35. kartik says:

    in the lasr pic if u see the pond it resembles the shape of a fish

  36. Digital Knowledge says:

    are those man mades or a photoshop image? those are nice actually you cant see some of those anywhere

  37. cool says:

    hey these are easy to understand. if you have windows or mac, then put your mouse pointer on each picture and the name of the file will appear. and he put the illusion answer in the file names. ha! countertricked!

  38. Suicidal 'Ling says:

    Click to activate a-

  39. Dancing Cows in tutus says:

    THAT IS SO NEAT.

  40. THAT IS SOOOOO COLLL ID LOVE TO LIVE IN A FISH OR BUTTER FFLY LOL

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