Comments on: Fedex Logo Optical Illusion

By: SCM Designs

SCM Designs — Thu, 12 Nov 2009 02:08:33 +0000

Just wrote a brief comparison between the FedEx and the UPS logo/branding here: http://scmdesigns.wordpress.com/2009/11/11/fedex-vs-ups-logos-and-branding/

Thought it might be inline with this post. Though I must say that the arrow is not “an illusion” – it’s there.

By: Sammy Salter

Tue, 15 Sep 2009 15:32:06 +0000

this was incorporated into an advert by them a few years ago so i already knew

By: greg

greg — Sun, 13 Sep 2009 02:26:27 +0000

lol thats kind of funny since fedex is slow and not very accurate

By: dylan

dylan — Wed, 05 Aug 2009 19:23:30 +0000

funny, ive never noticed it before. now every time a fedex truck passes by i always look for the arrow.
what a life changing experience.

By: Pavan K

Pavan K — Tue, 07 Jul 2009 23:05:01 +0000

Credit where credit is due: the creator of the FedEx Logo was Lindon Leader of Leader Creative. Here is an interview:

http://www.thesneeze.com/mt-archives/000273.php

Here is his website:

http://www.leadercreative.com/2005v3×1280/page.html

By: Pavan K

Pavan K — Tue, 07 Jul 2009 19:28:28 +0000

My lead designer and friend Brendan just mentioned this and I had to look at it again. I love that hidden arrow! It is the kind of simple genius in logo design that I find most inspiring. Check out the link above for some logo design work we did recently. All inspired by achieving this standard of thinking and brand communication behind the designs.

By: Kyle

Kyle — Tue, 26 May 2009 03:08:00 +0000

a fedex driver got pulled over at my cousin’s house

By: Starwberry

Starwberry — Sun, 12 Apr 2009 22:35:00 +0000

the arrow is all that i will see now.

By: Anonymous

Anonymous — Tue, 27 Jan 2009 16:58:00 +0000

I have known that for a while, if you also look at the bottom where the “e” touches the “d” there is a butter knife

By: Jeffff

Jeffff — Tue, 06 Jan 2009 00:49:00 +0000

If you slightly tilt the F and twist the D to a 32 degree angle and then flip the whole logo upside down you get a man on a horse waving his hat.