Comments on: Fedex Logo Optical Illusion

By: quack yup quack

quack yup quack — Mon, 26 Dec 2011 14:30:30 +0000

i saw that since i was four and now im ten

By: Ari

Ari — Wed, 05 Oct 2011 07:16:28 +0000

What arrow?
http://xkcd.com/960/

By: Eutychus

Eutychus — Wed, 05 Oct 2011 05:04:44 +0000

No, it’s Guy Fawkes watching Willy Mays catch a fly ball while an armoured assault vehicle rolls past.

By: Grace

Grace — Thu, 02 Jun 2011 19:27:40 +0000

Uhhh, they designed it that way.

By: That man there

That man there — Mon, 13 Dec 2010 06:35:44 +0000

… I thought everyone knew this…

By: Rhiannon

Rhiannon — Sat, 28 Aug 2010 17:31:21 +0000

That’s so cool!

By: solrac

solrac — Sat, 06 Mar 2010 22:06:18 +0000

There is a half arrow on top right of the blue F and e.

By: tacos

tacos — Sat, 06 Mar 2010 19:55:00 +0000

um i already knew that

By: SCM Designs

SCM Designs — Thu, 12 Nov 2009 02:08:33 +0000

Just wrote a brief comparison between the FedEx and the UPS logo/branding here: http://scmdesigns.wordpress.com/2009/11/11/fedex-vs-ups-logos-and-branding/

Thought it might be inline with this post. Though I must say that the arrow is not “an illusion” – it’s there.

By: Sammy Salter

Sammy Salter — Tue, 15 Sep 2009 15:32:06 +0000

this was incorporated into an advert by them a few years ago so i already knew

By: greg

greg — Sun, 13 Sep 2009 02:26:27 +0000

lol thats kind of funny since fedex is slow and not very accurate

By: dylan

dylan — Wed, 05 Aug 2009 19:23:30 +0000

funny, ive never noticed it before. now every time a fedex truck passes by i always look for the arrow.
what a life changing experience.

By: Pavan K

Pavan K — Tue, 07 Jul 2009 23:05:01 +0000

Credit where credit is due: the creator of the FedEx Logo was Lindon Leader of Leader Creative. Here is an interview:

http://www.thesneeze.com/mt-archives/000273.php

Here is his website:

http://www.leadercreative.com/2005v3x1280/page.html

By: Pavan K

Pavan K — Tue, 07 Jul 2009 19:28:28 +0000

My lead designer and friend Brendan just mentioned this and I had to look at it again. I love that hidden arrow! It is the kind of simple genius in logo design that I find most inspiring. Check out the link above for some logo design work we did recently. All inspired by achieving this standard of thinking and brand communication behind the designs.

By: Kyle

Kyle — Tue, 26 May 2009 03:08:00 +0000

a fedex driver got pulled over at my cousin’s house