May 2, 2006 by Vurdlak
Did you notice there is a hidden arrow in the FedEx logo? Apparently it’s a hidden sign symbolizing speed and precision of this courier office. It gave me some hard times finding it, even though the image is so simple. If you also had simmilar troubles, jump inside this post for help! Previously: “Fedex T-Shirt Illusion”.
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tats lame but true=)
I would have taken a long time if I didn’t see the blue arrow below the picture.
Oops! I was looking for the arrow in the small “e” - the horizontal line of the “e” and the top half of the curve making it a half arrow :s
There is also a what seems to be a butter knife between the E and the D. Or thats just me.
I just spent countless hours perusing your site, and was quite entertained: thanks for your great work and research! If you don’t mind, I’ll put your link on my sidebar so more people can enjoy it too.
Cheers!
wow i never noticed that….and i agree with scorpionrulez132, there is a butter knife the E and the D
viva la butter knife
I HAD NO FRIGGIN IDEA THAT WAS THERE(i feel dumb)
When I was 6 we took a school field trip to a FedEx place and they asked us at the start to find the arrow in the logo durring the tour.
Guess who found it first (after about half an hour…) me! Haha, best trip ever.
Brought back some good memories, so now, i thank you.
Butter knife for ‘08! Woo!
Not so hard to found.
found it in… 10 seconds!
its kinda funny when you see the left side of the fedex truck cuz then the arows pointing back.
haha. it is isn’t it? thats funny
Hey, y’all, along the same line: have you ever noticed there is the sideways image of a house between the E and X in every EXIT sign?
Here’s a small interview with the ad guy who created the logo that notes he was very aware that an arrow was present - and even manipulated the font face in order to make it more obvious…’tis amazing how few people notice it, though. But once you notice it, you will never NOT notice it. :)
http://www.thesneeze.com/mt-archives/000273.php
there is also a “spoon” in the “e”
It’s called ‘negative ground’ - a graphic device using manipulation of positive shapes (the letters) to create shapes reversed out of them
The butter knife is not really in between the e and the d. It is just a result of how the ‘e’ is written, like most ‘e’s. I dont think it was on purpose, whats the point of a butter knife on FedEx logo?
Once You see it you cant not see it
I see the green and white arrow yeah.
yes! I opened the ads category and instantly thought of this illusion. glad to see it here. :) a magazine I own has an interview with the graphic artist who designed the logo, if anyone is interested. Quite awesome.
I dont really think it’s supposed to be a hidden sign…
Um….ya. I thought that everyone knew that was there……
now every time that i look at a fedex truck or something that has to do with fedex, i see that little annoying arrow!! i cant help but notice it!! it is kind of annoying, but i love that they did that. do you know if it was on purpose or just a coincidence?
I’ve never noticed it before! I wonder why I was so (What’s the opposite of observant?). That was so easy to notice when you pointed it out!
Oh great! Now I won’t be able to read because all I’ll see when trying to read, is butterknives in “e”s.
You may want to look up the meaning of the phrase “optical illusion” because this is not it.
If you slightly tilt the F and twist the D to a 32 degree angle and then flip the whole logo upside down you get a man on a horse waving his hat.
I have known that for a while, if you also look at the bottom where the “e” touches the “d” there is a butter knife
the arrow is all that i will see now.
a fedex driver got pulled over at my cousin’s house