I DONT GET IT

You have got to be kidding. The point is that these pictures of images of poverty and torture aren't happening there in Switzerland- they're just illusions. The real acts are happening all over the world. It's supposed to make people stop and think.


Personally I think it's a really good ad campaign. Wish they did it here.

the idea is, people are concerned about terrorism/poverty/disease but they are not willing to do anything about it because it isn't affecting them as it isnt happening near them.
these posters are trying to show that just becuase it isnt happening in that place, that it isn't happening at all and infact we should be trying to help, because it may just happen there someday

this is one hell of a campaign, kudos to the person who made it and may the message be received well, and hopefully people will react on it too.

wow...[SPEECHLESS]

Sencillamente genial.

It's an amazing way to get an important social message through an illusion technique, I really liked it, those guys really know their job....wow many times for Switzerland and Amnesty International.

clever

Wouldn't people knock into the signs?

GET SOME BETTER REALLY SCARY ILLUSIONS

That was realy REALY weird!!!!!

Amazing campaign. It takes something like this kind of REALITY in the face for people to stop what they are doing and take note. Hopefully, anyhow. I doubt these would be placed anywhere in the U.S. Too many chickens don't like scary things...or could it be people don't like to be reminded of the horrific realities that occur daily around the world?

Great illusions. Maybe someone will stop and think what is really going on......

They should put one in the Nike's head office with children making shoes in a sweat shop... or signs with ice caps melting in suburban areas of the United States of America.

I think those who think that libertarianism and free market economy can cure the diseases of the world should see more pictures like these.

great campaign. Stop and think people.

i live in geneva switzerland and i back this campaign because im originally african and this is a topic that ppl around the world living large ignore and thing of as off puttin but is a real factor of our lives today... i just hope that ppl that see this add realize that these are not illusions but real f*kin facts that are goin on... we dont need to kill each other to get what we want we cant find peaceful means of helpin ourselves while helpin the other party too.. thats all thank you to this website of great illusions and common sense for promoting such am amazing 1

They ould have positioned the last one better, it looks like he's gonna take a dump on the phone.
After seeing that i wouldn't want to use that phone

Lol.

Dumb as hell from my opinion. I'll wait that day that some cop puts 9mm into one of those.

that so sad that those things are happening. I think the picts are really cool.

Why isn't the US doing anything like this? We are supposed to be HELPING the world, and with all the "Fight on Terrorism" phlem that's being thrown around, I think something like this would really help his hopeless cause

I live in Winterthur, Switzerland and they've been up here for a while too. The first time I walked past one I thought, wtf, I know that place. Before realizing it was just here at the station. Those ads look best in pictures of them. In real life it's almost impossible to find the right angle... I've tried to make a picutre with my cellphone but it didn't really work out.

Excilent Work ... Good Theam...

They should put these in the U.S.

holy crap ............

It's really intense…

WOW... if only all our leaders were to stop and look at them, then maybe the world would be a better place.

whaen i was looking at them i couldent say anything...realy strong stuff there..really strong...
=^.^=

why are the last couple pf pictures in French? is French an official language in Switzerland also???? or the same campaign is done in france??

They are just super good pictures.

That's amazing. I don't think it would work in America, though. There would be FAR too many people complaining about how cude and morbid it is. It's sad, but I think that they would get their way and the posters wouldn't be put up.

(o_o)

Equating terrorists in U.S. custody and innocent people subjected to tyranny and despotic rule is the reason why this campaign of equivocation would not fly in America, even the leftists here wouldn't buy it.

bored and happened to go here really makes you think wish some one would do ads like this in u.s. also put on them the people of all nationalities fighting in iraq

...

I thought it was an ad for iPod.

i get it its happening not at that bus stop or whatever but its happening to some poor soul in the world somewhere its suppost to make you think about life and we should thank god 4 our life in this country ( england for me america for u?) all the while its cool coz its the same scene with some ova peep oos not really dere

Woa this is absolutely genuis!
great way to make people stop and think about this for a minute!
GREAT ADS! BRAVO!

Some of those are a bit disturbing... good campaign though

Those who don't get it probably don't know what "Amnesty International" is... Check out their website!




It is a good campaign and excellently done... Except maybe for some shots that could have been put somewhere else (like that phone booth shot).

Okay I may be only 13 years old but those pictures are really breathtaking in a painful, sad way. It really shows that just becasue bad things aren't happening aroud you personaly, it could happen and it is probely happening somewhere else. I wish they had these adds in the USA... I have bookmarked this page and I hope to show it to everyone I know.

imagine you were in an airport or in a tube station an you just walk arond the cornet youb would be seriously freaked out if you saw one of those ,as it would take a while to understand.also some of them are slightyl off the behind scene, aslo did yuo noitce that if yuo arrgange leteters diffeerntly in a wrod yuo stlli raed teh wrod teh saem

its not only an amazing illusion, but an awesome campaign. its breathtaking.
i have to say, those are really sort of diturbing pics... i guess thats the point tho, huh??

exactement, c'est incroyable! quelle intense!

oLo
O

dude thts brutal(still dont get it)

Impressionant ! Surtout les premières...

Strong ! Especially the firsts...

Geniale! Assolutamente geniale!

these are REALLY sad!!
don't get my wrong... they're awesome illusions... but how could anyone stand to see these?
imagine living somewhere near these poster or worse; where life was actually like this
*shudders in horror*

That's the point, some people actually DO live in places where things like this happen.

So many people, especially in the US, are so sheltered, and all they know about other places is what they hear on the news.

WAKE UP!!! There are things going on in other countries that our media and our government don't tell us. People are beaten and killed everyday simply because they don't share the same beliefs as somebody else.

Makes you appreciate the freedom we have here, doesn't it?

This is for those of you who say we need these in America: No we don't. The reason they aren't in America is because Americans already give more to poverty stricken nations than the rest of the world, through charity and the taxes we pay. And Amnesty International, like everything "international" is probably mostly funded by Americans.

dg...What the heck man? I think your one of those people that need to see the real thing. Open your eyes dude seriously...if you lived in one of those poverty stricken countries we're your scared someone's going to cut your throat open while you sleep, you'd be disgusted at what you just said. Ever seen Blood Diamonds? Think about ten year old kids marching off to war to be slaughtered. Throwing money at them isn't doing anything. Great illusion too by the way. I respect that.

Think for a moment...seriously...

That's just awesome..strong message..great campaign..if i saw them i'd run for my life thinking that they were real!

Those pictures are so sad :(.
It's spreading a really good message.